Tag: celebrity endorsement, competition, competitions, dairy, dairy products, digital, food, frozen food, i2i Marketing, ice-cream, Isobel, Kelly's of Cornwall, prize draw, prize draws, prize promotion, prize promotions, roadshow, roadshows, sampling, shopper, shopper marketing, social media, television, TV advertising, Wild West PR
Kelly’s of Cornwall ‘Grand Flavour Tour’ roadshow
May 09, 2018
Cornwall will be coming to Observation Point on London’s South Bank on Monday 14th May to kick off a UK-wide roadshow for ice-cream company Kelly’s of Cornwall,...
Westons launches jazz promotion as part of £3.5m marketing investment
May 08, 2018
Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years,...
innocent Super Smoothies show drinkers how to live on the bright side
Apr 26, 2018
Drinks brand innocent is using experiential marketing to show consumers how to live on the bright side, by bringing the brand’s latest Super Smoothie ad to life in...
Benefit Cosmetics runs Extreme Brow Bar 65 feet above Thames
Apr 12, 2018
Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift...
Quorn extends links with Lawn Tennis Association for another five years
Apr 12, 2018
Quorn, the UK’s best-selling meat free brand, has renewed its successful partnership with the Lawn Tennis Association (LTA) for a further five years. The partnership...
Hi-Chew uses digital vouchers for UK launch
Apr 10, 2018
Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample pack....
Knorr launches ‘Eat Your Feed’ Instagram-powered menu app
Apr 02, 2018
The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a...
Oreo runs biscuit dispensing bus stop to push Cookie Quest game
Mar 27, 2018
Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...
Reebok, Sports Direct run Ultimate Fighting Championship “Reebok Knockout” experience
Mar 22, 2018
Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting...
How food and drink sampling must adapt to consumer and marketer needs
May 08, 2018
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...