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Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London Southbank to launch its summer roadshow this Saturday, before taking the experiential activation around the UK over the next six weeks.

Nestlé launches Fab ice lolly summer roadshow at London South Bank

Nestlé-owned ice lolly brand Fab is taking over Bernie Spain Gardens on London South Bank to launch its summer roadshow this Saturday, before taking the experiential...

Marc Rigby of MRM looks at the relevance of Sales Promotion to today's marketing industry. Image: Lucozade Unstoppable Bottle campaign

How does Promotional Marketing fit into today’s marketing mix?

Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...

Branston, the UK’s best-selling pickle brand, is to launch a UK sampling tour this month, as part of a wider marketing initiative to aimed at reinforcing the pickle brand’s positioning as ‘the perfect partner for cheese’.

Branston launches #PleaseTheCheese festival sampling tour

Branston, the UK’s best-selling pickle brand, is to launch a UK sampling tour this month, as part of a wider marketing initiative to aimed at reinforcing the pickle...

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year.

Robinsons squash sponsors Wimbledon with environmental focus

Robinsons, the leading GB squash brand, is returning to Wimbledon as the official soft drink sponsor and taste of The Championships for the 83rd consecutive year. This...

Calvet Wines has just launched its ‘Rue du Calvet’ campaign at the Blenheim Palace Flower Show this past weekend with an experiential activation featuring sampling and a celebrity chef.

Calvet Wines launches Rue du Calvet at Blenheim Palace Flower Show

Calvet Wines has just launched its ‘Rue du Calvet’ campaign at the Blenheim Palace Flower Show this past weekend with an experiential activation featuring sampling...

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a celebration of brand ambassador Grigor Dimitrov’s favourite ice cream flavour, Cookies & Cream, the brand is challenging the classic champion Strawberries & Cream to a battle to find out which will be the No.1 flavour of the summer.

Häagen-Dazs and Grigor Dimitrov team up for Wimbledon flavour challenge

In 2018, Häagen-Dazs is returning to the All England Club as the Official Ice Cream of The Championships, Wimbledon, for the third year running. This year, in a...

Lifestyle brand Weber, the world's best-known brand in barbecuing, is promoting the launch of its new grill, Pulse, with a European roadshow appearing in 11 separate cities over 12 weeks.

Weber launches Pulse Grill with roadshow visiting 17 European cities

Weber, the world’s best-known brand in barbecuing, has been promoting the launch of its new grill, Pulse, with a European roadshow appearing in 17 separate cities...

Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has signed up Great Britain Davis Cup captain Leon Smith to front the activity alongside last year’s brand ambassador, British no. 1 Johanna Konta.

Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018

Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has...

Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing states of happiness during an immersive ‘Happy Hour’ with a difference.

Benefit Cosmetics launches Hello Happy House interactive experience

Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing...

Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity supports the brand’s new ‘Open up’ marketing campaign.

Tic Tac pop-up supports ‘Open Up’ campaign

Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity...