Loyalty

Shopper

Unlocking The True Power Of Rewards-Insights from TCC

Most British and Irish shoppers want and expect a brand to reward their loyalty. As the pandemic has rapidly accelerated structural change within the industry, so has it...

We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really is now more important than ever, says Chris Baldwin of Sodexo.

Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers

With all but essential retail currently closed, UK consumers are missing aspects of the in-store shopping experience, according to a new nationwide survey published...

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Häagen-Dazs sticks it to January Blues with free giveaway of Wonder Woman 1984 Ice Cream on Deliveroo

Get set to turn January Blues into moments of wonder! Luxury ice cream brand Häagen-Dazs is looking to spread little moments of joy this week with a giveaway of...

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Spin to Win with Shell this Winter

Shell UK has launched Spin to Win, a brand-new reward campaign to give customers across the UK a much-needed boost of fun when visiting a Shell service station during...

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A View From…IPL Community – The Rules that COVID broke

(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...

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Brand loyalty requires emotion. Will COVID rob us of this for good?

The current climate has undoubtedly forced us all to make changes not only in the way we work but in the manner of the work that we do. From experiences to brand loyalty...

Mental health - web

PHE launches UK’s first mental health campaign targeting children and young people

The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...

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IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER

The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....

TLC 18th JUNE

The New Norman

Meet Norman You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman. TLC Marketing’s Planning team have been sifting through the...

VeryMe Rewards 20 May 2020

VeryMe Rewards from Vodafone host Virtual Great UK Quiz

Much of the UK are missing the traditional weekly pub quiz right now, but VeryMe Rewards from Vodafone is bringing it to you. For one week only customers have the chance...