Category: Loyalty

bd-capital partners with TLC Worldwide

The bd-capital team combines best-in-class investors with ex-CEOs to offer the next evolution of the Private Equity Operating Partner model. The firm focuses on...

Cloud Nine Incentives Announces New Appointment as it Grows Full Service Travel Offering

Award winning travel, prize and fulfilment agency Cloud Nine Incentives is growing its full serviceoffering with the appointment of Emma Coleman, Director of...

Introducing IPM’s Newest Member, Zappit

Zappit.co is a leading tech player in the promotional marketing industry, delivering insight led shopper marketing & customer care solutions through digital coupons...

Isn’t It Time We Fixed Couponing?

Opinion from Andrew Ryan, Director at Halo When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing!...

TLC Worldwide Launches Rewards Platform COSMOS

TLC Worldwide, the global leader in consumer rewards, has announced the launch of COSMOS, the latest iteration of its revolutionary rewards and insights platform that...

IPM Awards Late Entry Deadline Extended

The IPM Awards 2023 is one of the most eagerly anticipated awards in the promotional marketing industry. The annual awards recognise excellence in promotional marketing...

Is ‘Pounds, Not Points’ Really the Way to Go?

Opinion From IncentiveSmart There are some things we can’t help but resent spending our money on. When that ‘Check Engine’ light starts glowing, or when the school...

‘Understanding Loyalty In Europe’ White Paper Launch By Mando

We are delighted to let you know that, on March 15th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty in Europe”. The first...

Loyalty – What Are Your Customers Not Telling You?

Opinion from David Pearson CEO at SPARK A recent study by Emarsys, into customer loyalty in the UK, revealed that over half of UK respondents had left a brand they’d...

TLC Have ‘All Aisles Covered’ in ASDA

11 campaigns in store at one time. Is this a record? Walk into any of your larger ASDA stores today and you’ll find eleven promotions (yes, eleven!), all concepted,...