industry

McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal offers in multiple countries.

McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally

McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...

Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for Festival visitors, covering both the Jaguar and Land Rover marques.

Jaguar Land Rover celebrates with Goodwood Top Trumps prize game

Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for...

Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 lucky retailers from now until the end of September as part of a new competition rewarding the independent channel.

Lucozade Ribena Suntory runs £60,000 cash retailer competition

Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 retailers, for a total of £60,000, from now until the end of September as part of a new competition...

Marc Rigby of MRM looks at the relevance of Sales Promotion to today's marketing industry. Image: Lucozade Unstoppable Bottle campaign

How does Promotional Marketing fit into today’s marketing mix?

Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...

GOALS Soccer Centres has appointed ATOM Connect as its agency partner to promote and manage all brand experience opportunities within its 46 football centres around the UK.

Goals Soccer Centres appoints ATOM to manage brand experiences.

GOALS Soccer Centres has appointed ATOM Connect as its agency partner to promote and manage all brand experience opportunities within its 46 football centres around the...

Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated, according to new research.

Young people more at risk of falling for prize draw scams, says new research

Young people are far more vulnerable to being scammed than their grandparents, despite the archetypal image of a scam victim is someone who is elderly and isolated,...

Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn customers into subscribers

Plucking Geese to get Golden Eggs

Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn...

Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’.

Savvy launches live brand experience division

Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.

COGS Awards 2018 deadline just four weeks away!

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for...

Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.

Fulfilment house mda acquired by European logistics specialist Staci

Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first...