Category: industry

bd-capital partners with TLC Worldwide

The bd-capital team combines best-in-class investors with ex-CEOs to offer the next evolution of the Private Equity Operating Partner model. The firm focuses on...

Cat Among The Pigeons Creates Horlicks Wellness Campaign

Cat Among The Pigeons has created a major brand partnership promotion for Horlicks as part of its ongoing marketing campaign to drive trial and attract a younger...

N2O Sets Sail With P&O Cruises Experiential Account Win

Multi-award-winning creative brand experience agency N2O has won a five-way pitch to be announced as the rostered experiential agency for P&O Cruises in 2024. The...

Pod Staffing: Proud sponsors of the IPM Awards 2023

Pod Staffing are proud to be this year’s sponsor of the IPM Awards as Associate Partner. Pod is an award-winning promotional event staffing agency that provides the...

Landsec put their Spotlight on the IPM

Landsec are extremely proud and excited to be the latest addition of the IPM. Landsec is a property developer, shaping places for life, work and play. From iconic city...

N2O and Tesco Stand Proud Together at London and Brighton Pride with Energetic Parade Float

Award-winning creative brand experience agency, N2O, is thrilled to support Tesco once again with their London and Brighton Pride activations. Featuring a DJ, stunning...

Isn’t It Time We Fixed Couponing?

Opinion from Andrew Ryan, Director at Halo When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing!...

How To Ace Influencer Marketing

The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing...

Join the IPM Webinar Series: Unlocking Benefits for Members

The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have the opportunity to share invaluable knowledge,...

Welsh ban on HFSS price promotions good news for the long-term health of both people and brands

Opinion By David Pearson, CEO at SPARK According to Public Health Wales data 60% of the Welsh population are overweight and one in four children are obese by the age of...