Category: industry
TRO to Fuel Automotive Fandom at Goodwood Festival of Speed 2024
TRO partners with BMW, MINI, and Genesis to create immersive brand experiences at the Goodwood Festival of Speed 2024.
Lounges.tv Disrupts Streaming with Creator-First Revenue Model
Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows fans and followers...
The UK’s Biggest Summer of Sport Brought to Life by C-Screens
Aside from matters of family, love, and religion, little else raises more passion on a global scale than sport. They stand as the ultimate uniter and divider in the...
Extra Time, Extra Wins: Enter Your Work into The IPM Awards!
For those striving for excellence, a little extra time can make all the difference. That’s why The IPM Awards is extending its late entry deadline, giving entrants...
Act Now: Last week to Enter the IPM Awards 2024
With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your...
De’Longhi to take ‘The One Touch Café’ on the road
De’Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into...
Haygarth appointed as Warburtons’ new Shopper Agency
Creative agency, Haygarth, has been appointed by British baking brand, Warburtons, as Lead Shopper Marketing Agency across its entire portfolio. The appointment follows...
Changing Behaviour and Boosting Campaigns
Opinion from Paulina Lang Head of Behavioural Science at Together Agency IPM Member Agency Together explain how they use the COM-B Model to help inform brand strategy...
Soho Salon Takeover by N2O with Secret Consumer Experience in Partnership with Mystery Global Haircare Brand
Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the Capital into an immersive space for consumers to experience...
N2O Brings Cultural Partnerships Director on Board to Bolster Live Events Proposition to Brands
Award-winning creative brand experience agency N2O has welcomed Jack Horlock and his wealth of 20-plus years of experience in diverse brand partnerships into the agency....
