industry

Sony Pictures Releasing UK has appointed agency Lime Communications to manage its brand partnerships and promotional marketing activity on all key theatrical and home entertainment releases, including Peter Rabbit and Hotel Transylvania 3 (pictured).

Sony Pictures selects Lime Communications for brand partnerships

Sony Pictures Releasing UK has appointed agency Lime Communications to manage its brand partnerships and promotional marketing activity on all its key theatrical and...

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and celebrating the best of the promotional marketing industry.

Time to shine – IPM Awards 2018 entry opens!

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...

Kim Robinson, European Marketing Services Manager at Kraft Heinz, Mike Dando, EMEA Advertising and Promotions Manager at Epson Europe and Andrew Rae, Head of Promotions at specialist agency Black Tomato have joined the IPM board from January 2018.

New IPM Board members announced for 2018

The Institute of Promotional Marketing, the body which represents the promotional marketing industry in the UK, has welcomed three new members to its board of directors....

Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a survey by coupon experts Valassis Limited.

Supermarket loyalty challenged by promotions and discounters this Xmas

Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a...

Ella Smillie from CAP announced the planned new rule on gender stereotyping in Cardiff ahead of a reception at the Wales Millennium Centre with Julie James AM, the Minister responsible for Equalities in the Welsh Government.

Harmful gender stereotyping in marketing to be banned in 2018

The Committees of Advertising Practice (CAP), the body which writes the rules which govern UK advertising and marketing communications, has announced that a new rule...

A new report from customer science and retail data experts dunnhumby reveals that the most frequent 20% of shoppers are responsible for 69% of a brand’s sales on average over the course of a year and 76% of a brand’s sales over a five-year period.

dunnhumby underlines long-term value of existing brand buyers

A new report from customer science and retail data experts dunnhumby reveals that the most frequent 20% of shoppers are responsible for 69% of a brand’s sales on...

The IPM has announced the results of its IPM 30 Under 30 2018 search for emerging talent in the promotional marketing industry.

IPM 30 UNDER 30 2018 finalists announced

The IPM has announced the results of its IPM 30 Under 30 2018 search for emerging talent in the promotional marketing industry. The chosen candidates will now be...

More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community, according to research from content agency Dialogue.

Millennials “would spend more” if part of a brand’s community

More than half (58%) of consumers aged 25 to 34 say they’d be likely to spend more money on a brand’s products and services if they were part of its community,...

UK agencies collected 15 awards in the IMC European Awards 2017, with two gold, three silver and 10 bronze trophies being shared by seven British agencies.

Seven British agencies win at the IMC European Awards

UK agencies collected 15 awards in the IMC European Awards 2017, with two Gold, three Silver and 10 Bronze trophies being shared by seven British agencies. Gold awards...

Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum.

Once Upon A Time acquires brand activation/shopper agency Toucan

Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum. Toucan has provided award...