industry

UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories, according to the latest IPA Bellwether Report published today.

IPA Bellwether: marketers up budgets in 2017

UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,...

Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper

‘Content is King’ – or is it?

Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...

Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager.

Black Tomato adds Business Development Manager

Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager. Riding high after...

Zeal Creative wins IPM Manchester Bowling Spring 2017

Zeal Creative wins IPM Manchester Bowling

Teams from the promotional marketing industry competed in the IPM Bowling Tournament in Manchester at the end of March 2017, with Zeal Creative taking away the King Pin...

The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential brands, agencies and service providers in the promotional marketing space.

What If London joins IPM

The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...

John Watton (pictured), EMEA Marketing Director, Adobe

Mobile App usage declines

While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use of mobile apps is starting to plateau in France, Germany and the UK,...

With only seven days to go before the deadline for the IPM Awards 2017, Richard Pink provides some advice for people putting the final touches to their entries

Top tips for IPM Awards entries

With only seven days to go before the deadline for the IPM Awards 2017, Richard Pink provides some advice for people putting the final touches to their entries As Head...

Above+Beyond new recruits: l-r Greg Beer, Ipar L'Aimable, Toby Steinberg

Above+Beyond New Year new talent hires

Cross-platform creative marketing and content agency Above+Beyond has made three new hires in its Strategy and Design teams, to work across the agency’s client base...

INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door.

INFINITI Q60 surprises customers with roses on Valentine’s Day

INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door. The gesture...

Opia, the international risk-managed sales promotions consultancy, has appointed Darryl Postelnick, former Microsoft Vice President of US Retail Sales as Sales Director for the North American market.

Opia names Darryl Postelnick to North American sales role

Opia, the international risk-managed sales promotions consultancy, has appointed Darryl Postelnick, former Microsoft Vice President of US Retail Sales as Sales Director...