industry

enable promotional marketing

Major sponsorship deal puts historic Axbridge Pageant on the road

Enable Promotional Marketing is providing a package of funding and expertise in support of one of the UK’s most famous community pageant, the Axbridge Pageant in...

Cherry London

Mark Stevenson appointed Cherry London, Managing Director

Leading marketing company, Cherry London, renowned for delivering ground breaking strategic partnerships, is delighted to announce today the appointment of industry...

COGS

IPM announces final deadline extension to the IPM COGS 2019 entries

The IPM has announced an extension to the upcoming IPM COGS 2019 entry deadline to 9am on 5th August, giving entrants a whole extra weekend to submit a their very best...

EACA

Confidence in the European advertising business increases marginally in Q2/2019

Business confidence in the European advertising and marketing sector has taken a marginal turn upwards, according to the latest European Advertising Business Climate...

Ad association

UK ad spend hits £6bn in Q1 2019

UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...

BAM featured image 1

Creating experiential concepts for the youth market

Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...

Varta batteries

Brass celebrates with VARTA Batteries to recharge its brand proposition

Following a 4-way pitch at the end of 2018, Leeds based integrated marketing agency, Brass, has launched its first PR and social media campaign with VARTA, the German...

Gressingham Bistro industry

Gressingham Foods appoints Activation to handle their digital business

Gressingham Foods has appointed Activation to handle their digital business, following a competitive pitch process. From their Red Tractor assured farms in East Anglia,...

Mando featured image 1

How have sales promotions changed?

Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time.  The Promotions Industry has changed significantly...

Lipton

Britvic launches £3M ‘Sunshine Makes it Taste Better’ campaign for Lipton

Britvic is launching a £3m Summer Campaign, ‘Sunshine Makes It Taste Better’ for the Ice Tea brand, Lipton, to help retailers capitalise on vital summer soft drink...