industry

1HQ - The IPM (1)

Welcoming 1HQ Brand Agency, the latest member to join the IPM

1HQ is a brand business. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate, and how they are best represented...

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Introducing VozLab, The Newest Edition To The IPM Membership Family

It’s all about Smart Speakers, as Maria Noel Reyes, CEO and Founder explains; like the mobile phone many years ago when brands didn’t even think about an app or...

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A Nation Of Promotion Lovers; Two Thirds Of Brits Take Part In Promotions

In the face of great change in Brits’ lifestyles, new research from YouGov and partnerships and rewards agency Mando-Connect shows Britons’ affinity for promotions....

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WIN a £500 Coolstays.com Voucher From PHL And Stay somewhere extraordinary!

PHL Group is a friendly, owner-managed Handling Company with over 20 years of experience in Fulfilment and Delivery. We offer a wide range of specialist marketing...

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David Whitehouse steps up to lead client services at ELVIS

Creative agency ELVIS has promoted David Whitehouse from the position of Business Director to the newly created role of Client Services Director. He will now oversee...

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Exclusive Launch Of New Promotions Research

Following on from last months news, we are really excited to announce the exclusive launch of new promotions research from IPM member’s Mando-Connect and YouGov. We...

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Cinema Returns On May 17th – Is It Still A Powerful Promotional Tool?

The invention of television, war, video, DVD’s and streaming services have all been declared to be the “death of cinema”, but it survived and thrived…will...

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Win with Jack is Back! Launching Year 3

Win with Jack is back! For a third year running, Haygarth are proud to share the launch of their integrated shopper campaign in partnership with Jack Daniel’s....

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What The British Want From Promotions

Mando-Connect are excited to announce that they will soon be launching a new white paper “What the British want from Promotions”, developed with YouGov. Exploring...

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Trebor Brings Back Iconic “Minty Bit Stronger” Jingle To Mark 100th Anniversary

LONDON, 15th April 2021 – Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign...