industry

blackjack

Play, imagination and creativity… the secret to brand storytelling in travel retail

Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions explains why great storytelling works so well in the airport retail environment....

Leonie High Res

What I learnt from nearly a decade of working on European marketing campaigns

Leonie Walker, General Manager at Mando gives advice on how to master a Pan-European promotion. The first thing I learnt, is that time flies by! From starting as an...

TRO

TRO launches well-being initiative

Omnicom Experiential Group agency, TRO, is making its workforce well-being a priority with the launch of a new initiative in collaboration with POINT3 Wellbeing....

Black tomato

Five effective ways to motivate your staff

Alex Agertoft, Sales & Marketing Executive at Black Tomato Agency details five ways to ensure great team performance. It’s a challenge that faces every...

bray leino

Bray Leino create a giant beach litter bike for the Tour of Britain

When the Tour of Britain, the biggest professional bike race in the UK, came right past Bray Leino‘s Devon office, they decided to use the opportunity to show...

Cinema

Why the big screen means big business for brands

Paul Parry, Head of Filmology, highlights the benefits of running cinema and film promotions for brands. If you’ve ever wondered where cinema is headed next, look no...

Shopper

Is shopper marketing dead?

Jonathan Simpson, global expert in commercial sales & shopper marketing at OxfordSM, considers whether we still need shopper marketing. (This article originally...

BAM

Understanding Freshers’ week and how to target students

Kirsty Pritchard, Assistant Director at BAM Student Marketing explores the benefits of Freshers’ Fairs and how to effectively engage students. For any brand with...

cloud 9

Cloud Nine to skydive for the Alzheimer’s Society

To raise much needed funds for the Alzheimer’s Society, some of the team at travel incentive and prize experts, Cloud Nine, are undertaking a charity skydive on...

experiential xyz

The role of measurement within experiential… one size does not fit all

The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...