industry

Nestle bitesize

Nestlé’s much-loved Munchies now available in white chocolate

They have been a firm fan favourite since 1957, and now there is another reason to love Munchies – they come in white chocolate too! Available in 94g sharing bags, the...

webinar 11th August

IPM Webinar: Gender Stereotyping Regulations Update

With the introduction of new gender stereotyping rules in 2019, regulators attempted to reflect societal changes taking place in the UK. We are hosting a webinar that...

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Will you succumb to the latest #Challenge?

The landscape of how we engage with our peers, friends and colleagues has so dramatically changed in recent years that trying to explain what succeeds and what attracts...

Gekko 23 JULY 2020

Gekko expands team with key senior appointments

21st July 2020:  Gekko, a field and retail marketing agency specialised in enhancing the shopper journey on behalf of brands across both the physical and digital retail...

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THE ROLE OF EXPERIENCE WHEN MARKETING DURING A PANDEMIC

Sulmaan Ahmad, Head of Strategy at Shared Experience Agency TRO, discusses how agencies and brands can market during a pandemic It goes without saying – so I’ll say...

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IPM PRESIDENT LORD BLACK STATES “IPM WILL HAVE A CRUCIAL ROLE TO PLAY IN SHAPING THIS DEBATE”

The IPM is delighted to see that the Committee on Democracy and Digital Technologies, Chaired by Lord Puttnam, issued their report yesterday recommending that the...

Wasserman - opinion image

Business As Unusual is the new norm..

“Wow” is probably not the best way to capture the last few weeks and months, some sources define the word as “way over wonderful”, and wonderful is a long way...

Zeal - grocery report

Grocery shopper behaviour in the age of COVID-19 report

April 2020, ZEAL Creative, the UK’s most effective brand activation agency, has launched a new strategic white paper exploring how the Coronavirus pandemic has...

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#TBT: Top 3 Easter 2019 campaigns from brands you wouldn’t expect

Easter is not only a busy time for consumers, traditional marketeers and the chocolate industry, but it can also be eventful for some less obvious practitioners. Below,...

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A Business Guide to Surviving Covid-19

The IPM’s very own Regulatory Affairs Manager Mani Roberts shed lights on the effects of Covid-19 on our industry and support measures available for businesses...