industry

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YouGov and The Brand Partnerships Community on the undimmable power of cinema

As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...

Bud web

Budweiser launches major new marketing campaign across the Republic of Ireland

Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...

Tro 27th Aug

Berlin Hosts The World’s First Electric Convoy At Formula E

BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...

Gekko 27th Aug

Gekko launches new digital learning management system for retail sales teams

Gekko, the field and retail marketing agency, has launched a new digital Learning Management System for brands, enabling them to improve retail staff product knowledge...

Heineken - PNG

Heineken UK’s £22M investment to help go 100% plastic free hits the shelves

LONDON, 17th August 2020 -This summer, despite major operational obstructions caused by the ongoing COVID-19 pandemic, HEINEKEN UK rolls out its innovative 100%...

Nestle bitesize

Nestlé’s much-loved Munchies now available in white chocolate

They have been a firm fan favourite since 1957, and now there is another reason to love Munchies – they come in white chocolate too! Available in 94g sharing bags, the...

webinar 11th August

IPM Webinar: Gender Stereotyping Regulations Update

With the introduction of new gender stereotyping rules in 2019, regulators attempted to reflect societal changes taking place in the UK. We are hosting a webinar that...

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Will you succumb to the latest #Challenge?

The landscape of how we engage with our peers, friends and colleagues has so dramatically changed in recent years that trying to explain what succeeds and what attracts...

Gekko 23 JULY 2020

Gekko expands team with key senior appointments

21st July 2020:  Gekko, a field and retail marketing agency specialised in enhancing the shopper journey on behalf of brands across both the physical and digital retail...

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THE ROLE OF EXPERIENCE WHEN MARKETING DURING A PANDEMIC

Sulmaan Ahmad, Head of Strategy at Shared Experience Agency TRO, discusses how agencies and brands can market during a pandemic It goes without saying – so I’ll say...