industry

Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum.

Once Upon A Time acquires brand activation/shopper agency Toucan

Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum. Toucan has provided award...

LOUIS XIII Cognac has commissioned an exclusive musical composition from Pharrell Williams which will only be heard in 100 years – and only then if the world’s population has taken the necessary steps to combat global climate change.

LOUIS XIII cognac commissions Pharrell Williams song for release in 2117

LOUIS XIII Cognac has commissioned an exclusive musical composition from Pharrell Williams which will only be heard in 100 years – and only then if the world’s...

Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services during 2017, as clients focus on understanding how passengers use airports and their feelings about the service they receive.

Blackjack Promotions strengthens airport market research offering

Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has seen massive growth in demand for market research services...

Fixed-fee company Mando has launched a new partnerships agency, Mando-Connect, which uses a data-fuelled approach to leverage a range of different data-sets to develop partnerships based on science.

Mando launches ‘smart’ data-driven partnerships agency, Mando-Connect

Fixed-fee company Mando has launched a new partnerships agency, Mando-Connect, which uses a data-fuelled approach to leverage a range of different data-sets to develop...

Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds from plush Kevin and Katie toys sold in store going to charity Teenage Cancer Trust.

Aldi brings back Kevin the Carrot and links with Teenage Cancer Trust

Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds...

technology, reward and motivation solutions

Ovation Incentives and GC Incentives announce strategic partnership

Ovation Incentives, the London-based technology-focused performance improvement agency, has signed a strategic marketing alliance with GC Incentive, a leading US...

Every Sub made in Subway stores across the UK today (November 3rd 2017) will trigger a 5p donation to a the Fare Share food bank charity, to help feed people in need.

Subway UK celebrates World Sandwich Day by supporting food banks

Every Sub made in Subway stores across the UK today (November 3rd 2017) will trigger a 5p donation to a the Fare Share food bank charity, to help feed people in need....

For brands and agencies in 2017, the opportunities offered by prizes and incentives are truly greater than ever before, says Chris Pearson of Element London

Prize Promotions: The Gift That Keeps On Giving

For brands and agencies today, the opportunities offered by prize promotions and incentives are truly greater than ever before, says Chris Pearson of Element London...

Sense London, the experiential marketing agency, and charity Hands On London have come together to wrap up the city’s most exposed residents – its famous statues – to launch the Wrap Up London 2017 campaign and encourage Londoners to donate their old coats to those in need.

Sense and Hands On London wrap up iconic statues to drive coat donations

Sense London, the experiential marketing agency, and charity Hands On London have come together to wrap up the city’s most exposed residents – its famous statues...

Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs. Ignis claims its new Retailemetry is “a unique data capture, reporting and insights system that delivers live audience and activity analysis, when activated in a retail promotional environment.”

ignis launches Retailemetry retail data capture tool

Brand experience agency ignis has launched the first product from its new tech venture, ignovation labs. Ignis claims its new Retailemetry is “a unique data capture,...