industry

Glade_IPM

Glade partners with Calm for the launch of new Aromatherapy collection

Glade’s new consciously crafted Aromatherapy fragrance collection launched across Europe, with a range of relaxing and uplifting fragrances and product formats...

N20_Red Bull_IPM

N20 and Red Bull Challenge Customers to and F1 Tyre Change ahead of the British Grand Prix

The UK’s number one experiential marketing agency, N2O, worked with Red Bull on an adrenaline-fuelled Pit Stop Challenge experience in the run up to the British Grand...

Starling_InstaVolt_IPM

Starling Bank supercharges its brand with InstaVolt partnership

InstaVolt, a leading rapid electric vehicle charger network, has today announced a new partnership with Starling, the leading digital bank which will utilise its rapid...

BirdsEye_Elvis _IPM (1)

Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push

Birds Eye Green Cuisine is revealing a new integrated campaign to support its role as the official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games....

Jacksons of Yorkshire_IPM (2)

Welcome to Yorkshire with Jacksons

Bread brand, Jacksons of Yorkshire, is partnering with Welcome to Yorkshire in its biggest ever promotional marketing campaign created by Cat Among The Pigeons.  The...

Swizzels_IPM

Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion

Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...

Grant's_Whisky_IPM

The Grant’s Whisky ‘Triple Chance’ on-pack promotion is back again for 2021… but this time even bigger!

With everyone desperate for live sport experiences this summer, and with the Euros and Olympics (hopefully) on the horizon, we’re celebrating sport coming home with...

VozLab_Insight_1600x776

Voice Tech and Alexa – Past, Present and Future By Maria Noel Reyes At VozLab

Time flies when you’re having fun, and I have had fun with Alexa. For six years to be specific, that’s how young she is. She is engaging and everyone in the family...

1HQ - The IPM (1)

Welcoming 1HQ Brand Agency, the latest member to join the IPM

1HQ is a brand business. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate, and how they are best represented...

VozLab_Maria_1600x776

Introducing VozLab, The Newest Edition To The IPM Membership Family

It’s all about Smart Speakers, as Maria Noel Reyes, CEO and Founder explains; like the mobile phone many years ago when brands didn’t even think about an app or...