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ASa instagram

Clarity for consumers: Why #ad is essential in paid influencer posts

The key finding of an Advertising Standards Authority (ASA) report, published yesterday (Thursday 5th September), reveals that people struggle to identify when social...

PSPA

PSPA launches #UNMUTE campaign to give a voice to those silenced by PSP and CBD

PSPA, the national Progressive Supranuclear Palsy (PSP) and Corticobasal Degeneration (CBD) charity, this week launched its #UNMUTE social media campaign, created by...

the O3

The O2 turns into The O3 for Drake’s 2019 London Residency

‘God’s Plan’ lyrics become a reality as The O2 changes signage to honour the Canadian rapper. The O2 has become The O3 for Drake, who is performing seven...

fullers

Fuller’s celebrates 173 years of brewing with £1.73 pints

Fuller, Smith & Turner (FST), the iconic West London brewer of such beers as London Pride, Frontier and ESB, has been brewing besides the Thames since 1845. With no...

meatless farm

Meatless Farm appoints Media Bounty ahead of brand launch

With an estimated 22m ‘flexitarians’ in the UK seeking to reduce their meat consumption, there is an increased appetite for healthy, protein-rich...

chris baldwin

The golden rule of successful promotions: know your customer

Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...

Sodexo travel

Why the road less travelled is best for your next travel incentive

Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s...

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the second year running.

Air Canada showcases destinations with ‘Poutinerie’ pop-up

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...

jager week 40

Jägermeister in Big Chill pop-up forest takeover for London Cocktail Week

German alcoholic drink Jägermeister, official sponsor of London Cocktail Week 2018, is showcasing the complexity of its 56 herbs and spices with a collection of...

Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’, a male condition involving Fear Of Domestic Appliances, and 63% admit to being completely stumped when trying to work out washing machine settings and laundry care symbols. Credit: Joe Pepler/PinPep

Samsung reinvents iconic sculptures to help men face domestic appliance fear

Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’,...