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Inviting social to the table

How Systems Thinking can help brands more meaningfully connect on social media It’s ironic that, despite our name, social media specialists have long worked in...

Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push

Birds Eye Green Cuisine is revealing a new integrated campaign to support its role as the official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games....

Clarity for consumers: Why #ad is essential in paid influencer posts

The key finding of an Advertising Standards Authority (ASA) report, published yesterday (Thursday 5th September), reveals that people struggle to identify when social...

PSPA launches #UNMUTE campaign to give a voice to those silenced by PSP and CBD

PSPA, the national Progressive Supranuclear Palsy (PSP) and Corticobasal Degeneration (CBD) charity, this week launched its #UNMUTE social media campaign, created by...

The O2 turns into The O3 for Drake’s 2019 London Residency

‘God’s Plan’ lyrics become a reality as The O2 changes signage to honour the Canadian rapper. The O2 has become The O3 for Drake, who is performing seven...

Fuller’s celebrates 173 years of brewing with £1.73 pints

Fuller, Smith & Turner (FST), the iconic West London brewer of such beers as London Pride, Frontier and ESB, has been brewing besides the Thames since 1845. With no...

Meatless Farm appoints Media Bounty ahead of brand launch

With an estimated 22m ‘flexitarians’ in the UK seeking to reduce their meat consumption, there is an increased appetite for healthy, protein-rich...

The golden rule of successful promotions: know your customer

Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...

Why the road less travelled is best for your next travel incentive

Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s...

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the second year running.

Air Canada showcases destinations with ‘Poutinerie’ pop-up

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...