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Brand Commerce agency KHWS has appointed Gary Brooks as Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets.
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KHWS appoints Gary Brooks as Creative Director

May 22, 2017

Brand Commerce agency KHWS has appointed Gary Brooks as Creative Director to...

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Creative technology and innovation agency CURB has appointed Adam Azor as Managing Director. Azor (right of picture) joins CURB from Jack Morton Worldwide where he was Senior Vice President, Integrated and Digital Marketing. Prior to Jack Morton he was Head of Brand Experience at creative agency BMB.
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CURB names Adam Azor as Managing Director

May 22, 2017

Creative technology and innovation agency CURB has appointed Adam Azor as Managing...

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Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global leader in herbs and spices.
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‘Spice girl’ joins Umbrella as Client Services Director

May 16, 2017

Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new...

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The IPM has launched The COGS Awards 2017, the recognition programme for service partners, and is encouraging members and non-members alike from business sectors such as handling, risk, print, staffing, digital, event and risk management to seize the opportunity to show the world how their contributions have helped create world-class campaigns.
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COGS Awards 2017 opens for entries

May 09, 2017

  The IPM has launched The COGS Awards 2017, the recognition programme for service...

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Experiential

Leading sports nutrition brand, Maximuscle, saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the brand’s stand included a sampling bar featuring an array of new products, free giveaways, fitness challenges and appearances by leading sports and fitness personalities.
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Maximuscle ‘Make Gains’ at BodyPower Expo

May 22, 2017

Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its...

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The Royal Horticultural Society (RHS) has commissioned full-service event production and brand experience agency, Event Concept | Veevers Carter to deliver an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017.
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RHS Chelsea Flower Show 2017 to feature major experiential activation

May 16, 2017

The Royal Horticultural Society (RHS) has commissioned full-service event production and...

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The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture for The Economist.
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Sense US launches with Economist’s #feedingthefuture

May 09, 2017

The recently-opened New York office of UK marketing agency Sense has run its first...

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The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from London Paddington to Cheltenham Spa on Wednesday April 26 and created a Silver Service pizzeria experience for 32 lucky travellers.
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Train passengers get own on-board pizzeria

May 02, 2017

The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked...

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TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017.
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Nissan appoints TRO and Fuse to UEFA Champions League Fan Experience activation

May 02, 2017

TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by...

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Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults.
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Nurishment launches #CanDo campaign

Apr 26, 2017

Nurishment is launching a new campaign designed to raise awareness of the...

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Shopper

Chiquita Bananas have partnered with Universal and Illumination Entertainment on the latest instalment of the hugely successful Despicable Me franchise – Despicable Me 3.
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Chiquita Bananas partners Despicable Me 3

May 24, 2017

Chiquita Bananas have partnered with Universal and Illumination Entertainment on the...

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Shopper Marketing decisions don’t just happen in store – brands need to reach the consumer at every moment of the purchase journey, including in their own homes, says Mark Davies of Whistl
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Shopper Marketing is coming home

May 17, 2017

Shopper Marketing decisions don’t just happen in store – brands need to reach the...

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Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal.
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Cadbury launches ‘Adopt a Cow’ promotion

May 16, 2017

Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows...

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Quaker Oats has partnered design company MissPrint for an on-pack promotion giving away limited edition designer mason jars.
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Quaker partners MissPrint for ‘overnight oats’ designer jars

May 16, 2017

Quaker Oats has partnered interior design company MissPrint for an on-pack promotion...

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B2b

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services
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Improving the effectiveness of channel incentives

Mar 13, 2017

For brands and services that sell through third-party channels, creating a strong and...

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Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing marketers a 'Smelly Christmas'.
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Above + Beyond focuses on ‘wonderful imperfections’ of Christmas

Dec 20, 2016

Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an...

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Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.
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Price vs. promotion: how to add value and keep credibility

Dec 14, 2016

Price cuts are short term responses which can damage brand values, says Chris Baldwin of...

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Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.
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Promotional travel expert Inspire opens Brazil office

Dec 07, 2016

Promotional and loyalty travel specialists Inspire has opened an office in Brazil...

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Digital

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are.
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Lucozade Sport launches Move More Win More promo

May 22, 2017

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which...

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Eagle Eye, the SaaS technology company which validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, has won a new three year contract with John Lewis PLC for the deployment of its Eagle Eye AIR platform to deliver improved digital customer marketing.
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Eagle Eye wins John Lewis contract

May 17, 2017

Eagle Eye, the SaaS technology company which validates and redeems digital promotions in...

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To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive Augmented Reality (AR) audio visual cover wrap for NME’s free weekly magazine.
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GAME celebrates Prey launch with NME’s first-ever AR cover wrap

May 09, 2017

To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game...

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To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel Harland Sanders as the love interest.
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Col Sanders as romantic hero in KFC US Mother’s Day promo

May 09, 2017

To celebrate Mother’s Day in the US, KFC is giving away a free romance novella,...

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