Category: Opinion

How To Create The ‘Feel Good’ Retail We All Need Right Now

By Rupert Cook – Marketing Director Gekko Group While the economy has fully opened up after the end of pandemic restrictions, we are faced with fresh challenges....

Facilitating Promotional Marketing Campaign Success

By Julian Kent, Sales Director, Multi Resource Marketing Ltd Most promotional activities aim to generate more sales for the client and provide a good return on...

All In from 1HQ

‘Download 1HQ Global’s latest Cue Magazine, ‘All In’ here 1HQ delve into the world of Inclusive Design and how authentic, honest brands can create meaningful...

How to win business in the face of the great customer resignation

By Andy Philpott, Sales and Marketing Director at Edenred. The first half of 2022 has seen brutal increases in the cost of living, not seen in a generation. Behind a...

Connected, Convenient, Commercial: Product Trial in a Post-Pandemic World

By Rob Booker, Client Partner at TRO Whilst Covid-19 has led to a challenging couple of years for many parts of the economy, changing consumer habits have had a broadly...

Mando-Connect Loyalty Event Celebrates Whitepaper Launch

Mando-Connect and Ogilvy hosted one of the first face-to-face loyalty events since 2019 to celebrate the launch of Mando-Connects latest whitepaper: ‘What the British...

Who’d have thought the QR code would be the New Normal?

By Rob Scott, Creative Director, TLC I recently revisited a planning piece from BBH, published at the height of the pandemic called Clumsy Human. It predicted three...

Don’t forget the human: the importance of staffing

By Gemma Moore, Staffing Director at TRO With IRL experiences on the rise, the importance of people – the face of those experiences – should be high on the list of...

Through a Commerce Lens: Predictions for 2022 and Beyond

Read what Bryan Gildenberg, SVP of Commerce at OCG, sees as the most important commerce technologies to emerge from this year’s CES show and the implications it...

Growing under the radar: the role of experience in an age of hyper-convenience

From Weezy to Getir to Zapp, the pandemic accelerated a new wave of delivery services, touted as the “Netflix of grocery” currently expanding across UK cities. While...