Opinion

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AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020

2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...

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IPL Community & The Power of Purpose

As I type, the Incentive Prize and Loyalty Community are formulating a plan to curate a White Paper around the ‘Rules That COVID Broke’. This initiative will address...

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When Is Sales Promotion Not Sales Promotion?

As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...

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A View From…IPL Community – The Rules that COVID broke

(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...

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Sampling has become Covid-Marketer’s Trojan horse

During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...

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YouGov and The Brand Partnerships Community on the undimmable power of cinema

As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...

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Social Distanced Events, compromise is key? Or is it?

We are all aware of the phrase “compromise is key”, and this may be the case in marriage, certainly in childcare and quite possibly when buying a new car. But does...

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New Normals: How gaming and theatre are combining to create post-Covid experiences

By Sandra Mardin, Strategy Director TRO UK New Normals is a content series focused on the rapid evolution of the experience economy in response to the global pandemic....

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Will you succumb to the latest #Challenge?

The landscape of how we engage with our peers, friends and colleagues has so dramatically changed in recent years that trying to explain what succeeds and what attracts...

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Covid 19: Top ways to tactically boost sales without slashing prices

Covid 19 has had a huge impact and presented several challenges to the ever-changing world of retail. It is clear that bricks and mortar models are going to have to...