Opinion

Haygarth_IPM

How charities had to diversify during lockdown

The term “charity starts at home” is now truer than ever with unemployment rates at 4.9% (The Guardian) and many of the public now suffering the consequences due to...

VozLab_Insight_1600x776

Voice Tech and Alexa – Past, Present and Future By Maria Noel Reyes At VozLab

Time flies when you’re having fun, and I have had fun with Alexa. For six years to be specific, that’s how young she is. She is engaging and everyone in the family...

Jerome_Coglode

The Nudge Factor

How and why you should deploy behavioural insights to power customer acquisition New customers are the lifeblood of any business. They aren’t just critical for growth:...

MandoYouGovIPM Launch Invitation_1600x776

Exclusive Launch Of New Promotions Research

Following on from last months news, we are really excited to announce the exclusive launch of new promotions research from IPM member’s Mando-Connect and YouGov. We...

Mongoose_Cinema_1600x776

Cinema Returns On May 17th – Is It Still A Powerful Promotional Tool?

The invention of television, war, video, DVD’s and streaming services have all been declared to be the “death of cinema”, but it survived and thrived…will...

MandoYouGovPromoWhitePaper_1600x776

What The British Want From Promotions

Mando-Connect are excited to announce that they will soon be launching a new white paper “What the British want from Promotions”, developed with YouGov. Exploring...

Lime Comm web

ON PACK PROMOTIONS: CASH IS KING AGAIN… FOR NOW

2020 was a challenging year for us all and saw many brands having to make huge changes to adjust to the difficult climate, none more so than FMCG brands who have had to...

Untitled design (44)

AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020

2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...

View From .. png

IPL Community & The Power of Purpose

As I type, the Incentive Prize and Loyalty Community are formulating a plan to curate a White Paper around the ‘Rules That COVID Broke’. This initiative will address...

Untitled design (27)

When Is Sales Promotion Not Sales Promotion?

As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...