Opinion

Filmology cinema

The value of cinema promotions

Ian Lacey, Business Development Director at Filmology, shares his thoughts on the value of cinema lead promotions to drive sales. Everyone loves cinema! Okay, that...

Mando featured image 1

How have sales promotions changed?

Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time.  The Promotions Industry has changed significantly...

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The benefits to building a co-branded content strategy

Chris Wilson, Head of Partnerships at Ingenuity shares why brands must start thinking about how to engage audiences through partnerships The traditional media ecosystem...

Mando Featured Image

This Summer’s big sporting events – football fever and tennis thrills

Lauren Miles, Senior Account and Marketing Executive at Mando shares the marketing opportunities with this summer’s big sporting events.  Rewind 365 days, the...

Brass Love Island

Love Island – It is what it is

Brass agencies Content, PR and Media teams come together to share their thoughts on Love Island and what marketers can learn from it. Whether you love it or hate it (and...

Sykes opinion

How SMBs create business success through a specialist fulfilment partner with global expertise

Iain Lindsay, Business Development Manager at Sykes shares how small and medium businesses can create business success through a specialist fulfilment partner. For small...

Filme featured image

The growing use of freelancers could be vital to the industry’s success

Pavel Shynkarenko, founder of Flime.com, shares advice on effectively managing freelancer contracts In today’s global economy, freelancers and contractors play a vital...

ipm connect

IPM CONNECT 2019 Round-up

Gurgina Sandhu, Social Media and Content Coordinator at the IPM, summarises their biggest thought-leadership and networking event that took place this week. On Wednesday...

BAM youth

Why the youth market is important to your brand?

Ben Bestford, Director at BAM Agency Ltd, shares why youth marketing is important, and how brands can appeal to younger consumers. Broadly defined as “any marketing...

Worldwide risk special

Trust and transparency in the Prize Promotion industry

Tom Stagg, Sales Manager at Worldwide Special Risks – headline sponsor of IPM CONNECT 2019, shares the importance of ‘trust and transparency’ in the...