Opinion

n2O opinion

Making the most of customer data

Nigel Clifton, Head of Creative at N2O, shares his opinion on how to make the most of customer data. Last year we predicted that a major marketing trend for 2019 would...

ethical handling opinion

Guidelines on good practise for ethical handling

Laura Palmer, Business Development Director of PHL (Promotional Handling) shares her guidelines on good practise for ethical handling in Brands and Charities and how...

death of shop opinion piece

Have we seen the death of the shop? Here’s four ways you can fight back.

Paul McGann, Managing Partner at Brass, explores the rising death toll of retail shops, and shares some tips and advice on how to stay ahead of the growth of online...

a word about words

A word about words

Jess Turner, Senior Copywriter at Haygarth, explores the importance of words in great marketing. In marketing, we’re often told that when it comes to copy, it’s best...

mando promotions

Get to know your customer through promotions

Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...

dont forget the human

When it comes to implementing great brand experiences, whatever you do, don’t forget the human

Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...

blackjack fiona

Why personalisation is the sixth sense

Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...

mando

Europe’s fastest growing brands; what are they getting right?

Lauren Miles, Senior Account and Marketing Executive at Mando, explores the most successful European brands, what they have in common and what they’re doing to...

bam opinion

Four Student Marketing trends to implement in 2019

BAM Student Marketing explores some of this year’s biggest student trends and how brands can tap into them to target the student audience.  Just when a business...

cr worldwide

Achieving behavioural change in your sales channel with incentivised learning

Juliet Caswell, Product and Proposition Director at CR Worldwide, details the importance of incentivised learning to help create brand ambassadors out of staff. When...