Opinion

Toosie Slide - Brand Culture

TOOSIE SLIDE – THE SONG BORN OF A PANDEMIC

Ben Hubbard, Brand Partnerships Manager at Brand Culture says in a worldwide socio-economic shift, such as we are experiencing now, there are inevitably winners and...

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A Business Guide to Surviving Covid-19

The IPM’s very own Regulatory Affairs Manager Mani Roberts shed lights on the effects of Covid-19 on our industry and support measures available for businesses...

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“Stay at home, have a cup of tea and wait for all this to blow over.” How life really can imitate art

Ben Hubbard, Brand Partnerships Manager at Brand Culture provides some excellent examples of how our current state of life is imitating art. In these strangely surreal...

The Happy Prize - Image 3 April 2020

A Time Between Two Worlds

Justine Clement, Founder & CEO at The Life Adventure & The Happy Prize Company explores what’s going on behind the scenes in the world of travel prizes.  As...

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What is next for brands?

Rob Scott, Group Creative Director at TLC Marketing, shares what brands can do next as, ‘stay safe’ message no longer cuts it. Over the past two weeks like...

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With Universities closing, do you know how to access students?

Ben Bestford, Director at BAM Agency, shares how brands can still reach students despite the limitations of the current times.  One of our favourite mottos here at BAM...

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Are brands wiping clean the UK Grime scene?

Michael Mann, Co-Founder and Creative Director at Brand Culture, shares the dangers of capitalising on grime, and how labels, talent and brand owners can avoid this. ...

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A guide to award-winning experientials

Ben Bestford, Director at BAM Agency, shares 4 guidelines to create a memorable experiential campaign. Experiential marketing is the live interaction between a brand...

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Your people are your brand

Jack Lamacraft, Co-Founder and Managing Director at The Park, shares the importance of considering your colleagues as well as consumers when planning campaigns. The...

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A strategic approach to product trial

Fola Enifeni, Strategist at Shared Experience Agency TRO, discusses how to get the most out of a product trial campaign. Food and drinks brands are increasingly...