Opinion

Jackanory opinion

The importance of engaging with consumers emotionally in a data-driven age

Jo Curtis, Director ad Co-Founder of Jackanory, shares how brands can emotionally engage with consumers in this data driven age. There’s no doubt that more and more of...

Initials opinion (1)

Pricing – how time is no longer the essence

Richard Barrett, Managing Director at Initials tell us why companies should open up the conversation of pricing, and how businesses should look at pricing strategically...

eventeem opinion

First impressions count

Lee McCarrick, Business Development Manager at eventeem, shares some tips and advice on how brands can make their first impressions count when interacting with potential...

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The people behind the tech

Helen Hanson, Founder of Hel’s Angels shares the importance of the people behind the technology in brand experiences, and how this combination can be used to curate...

Zinklar opinion

Consumer spending trends in the UK

IPM Research Partner Zinklar Agile Market Research, recently published a report on the good and bad of the UK’s spending habits. UK & Ireland Market Lead,...

prettygreen opinion

Let’s talk about Tech baby

Sian Baker, Managing Director of The Producers rounds up the ‘Let’s Talk about Tech baby’ breakfast event and shares industry expert’s thoughts...

Zeal opinion

Gen Z: Buying into Better

Callum Saunders, Senior Planner at ZEAL Creative shares how companies can target Gen Z audience segments to win a younger shopper demographic.  It would be easy to...

Initials opinion

The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change

Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...

Mando opinion

The popularity of an Instant Win

Becky Munday, CEO at Mando, addresses customer lack of belief in brands Instant Win promotions, and shares how brands can shape their promotion to encourage customers to...

Black Tomato Agency opinion

Incentive travel: the angles

Alex Agertoft, Sales and Marketing Executive at Black Tomato Agency shares his insight on how brands and agencies can create the best travel incentives.  The best...