Tag: back to school marketing, cheese, dairlea, dairy, food, Institute of Promotional Marketing, marketing to children, Mondelez, on-pack, prize promotion, shopper marketing, snacking, snacks
Dairylea Launches Super Cool Super Cheesy Summer Activation
Mondelēz International-owned cheese snack brand Dairylea, is offering families the chance to win ‘super cool’ or ‘cheesy’ prizes this summer. Launched in July...
Branston launches #PleaseTheCheese festival sampling tour
Branston, the UK’s best-selling pickle brand, is to launch a UK sampling tour this month, as part of a wider marketing initiative to aimed at reinforcing the pickle...
Big brands get behind 22nd National BBQ Week
Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a...
NZ cheese brand Mainland creates 2000 piece jigsaw voucher
New Zealand cheese brand Mainland has just run an innovative consumer promotion which subverts the idea the 21st century consumers want instant gratification. To...
Applewood Cheddar links with ‘Finding Your Feet’ for Rome prize promo
Applewood Smoked Cheddar is running an on-pack promotion in partnership with new British romantic comedy film, Finding Your Feet, offering a prize of flights for two to...
Kerry Foods partners Sony’s The Emoji Movie
Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products,...
Kerry ‘free music’ promo
Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or Cheestrings. The new...
Branston, Pilgrims Choice promo
Branston Pickle, the UK’s best-selling pickle brand, and Pilgrims Choice, the UK’s number two cheddar brand, are running a joint promotion to celebrate the classic...
Mini Babybel celebrates summer of sport
Mini Babybel has launched a £1 million marketing campaign including ‘Celebrate Every Goal’, a football-themed online game, in advance of the football fever...
