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lancome

Lancôme brings Paris inspired Christmas installation to St Pancras International

Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s festive installation, inspired by Paris’s most iconic...

Baby Boomers

Baby Boomers are far from fuddy duddies

New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...

Depop and digital fairy

Cash, clout and creativity: the Gen Z currency of the future

Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...

week 43

Walkers to launch Christmas campaign with Mariah Carey

This Christmas, Walkers is launching its festive on-pack promotion and marketing campaign, with global superstar Mariah Carey.  The promotion will run across the...

halloween savvy

Halloween spending expected to reach record £387m

New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...

experience12 new

Experience12 appoints Holly Carters from MediaCom to boost client services team

Experience12, the pop culture marketing agency, announces they have appointed Holly Carters as Account Manager, further bolstering the client services team that has gone...

Cat Club

Cat Club celebrates their 20th anniversary with the Purrfect on-pack promotion

Elevator Promotions, has launched an on pack promotion to celebrate the 20th anniversary of leading Irish catfood brand, Cat Club. Cat Club is the number 1 Irish made...

VCG featured image

5 customer experience principles to max out your next promotion

Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...

Activation

Spontex Sponge launches national on-pack promotion

Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex...

digital journey

New research reveals shoppers are captivated by luxury brands, but let down by the digital experience

A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, Attraqt...