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Matilda

ROALD DAHL STORY COMPANY BUILDS EXCITING AND DIVERSE PARTNERSHIPS FOR ROALD DAHL DAY 2019

With Roald Dahl Day on September 13th, the Roald Dahl Story Company has announced a number of bespoke activities, products, promotions and partnerships… PAPERCHASE As...

Opinion piece taj

CONNECTING WITH CONSUMERS IN THE GOLDEN QUARTER 2019

The ‘Golden Quarter’ is upon us. Christmas is just 14 weeks away, and we all know that getting your fair share of standout is a huge challenge. Consumers are no...

Quality Street

It’s a new look, a new sweet and a new mix for Quality Street 2019

Nestlé’s Quality Street has been given a fresh new look as the first tubs and tins of 2019 hit supermarket shelves. The vibrant redesign takes its cue from the...

Jack Daniel's

Jack Daniel’s to host music experience in Birmingham

Jack Daniel’s has chosen leading marketing agency,  Amplify to design, promote, deliver and amplify its latest ‘Jack Daniel’s Presents’ event: a night of...

Brass featured image

Reaching shoppers on the go

Paul McGann, Managing Partner at Brass Agency, shares how geo-targeted marketing can help brands effectively reach shoppers on the go.  How do you reach shoppers on the...

Blackjack promotions featured image 1

Are travel terminals increasingly becoming shopping destinations?

Fiona Rayner, Head of Experiential and International at Blackjack Promotions, shares how travel terminals have the opportunity to create captive experiential activity...

Bird's Eye

Birds Eye raises awareness of sustainable fishing with ‘Follow the Fish’ on-pack promotion

Birds Eye is encouraging families to explore how their fish is sustainably sourced, as part of a new campaign and an on-pack promotion across its Fish Fingers and Coated...

Nestle yorkie more

Nestlé brings ‘MORE’ to the party with new KitKat and Yorkie bars

Two exciting new Nestlé chocolate bars are coming to the UK and Ireland with the promise of ‘MORE’ for KitKat and Yorkie fans. The new bars come with more fruit,...

Benefit x deliveroo

Benefit Cosmetics and Deliveroo partner for the ‘Cake-Away’ experience

To celebrate the launch of the Boi-ing Cakeless Concealer, Benefit Cosmetics have partnered with Deliveroo to to offer make-up lovers the chance to try the new...

Mentos

Mentos to ‘sweeten up’ the category with compliments

Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the...