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nestle easter eggs

Nestle releases new ‘Incredible’ Easter Egg range

Nestlé release its new ‘Incredible’ Easter egg range which features eggs from several much loved brands including a KitKat with Ruby chocolate Easter Egg, a...

next pop up

Next launches denim laundrette pop-up

Next have created the entirely bespoke ‘Happy Go Denim’ Launderette a place to discover the perfect pair of jeans for you. With Next Denim Experts on-hand it is the...

mando promotions

Get to know your customer through promotions

Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...

brexit passports

Poundland lets shoppers choose ‘Leave’ or ‘Remain’ Brexit passports

Poundland has today launched two new Brexit inspired passport covers just weeks before the 29th March deadline, available in the classic EU burgundy red or a ‘Brexit...

valentines savvy

Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018

New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...

l&b

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

The Kraft Heinz Company, the world’s 5th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK...

week 5 2019

Plenty launches on-pack activation for guaranteed rewards

Plenty is launching a new on-pack campaign nationwide, offering millions of guaranteed rewards such as a free 3 month Kids Pass, discounts on recipes boxes from Hello...

kinder

Kinder Surprise partners with Minions for special edition range

The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing...

decide article

Point of Market Entry: Will it be your brand they choose?

Momentous stepping stones such as going to college, getting married, having a baby – or even starting to shave and use skin care for the first time – all...

Quaker oats

Quaker Oats offers consumers the chance to win a Nuffield Health package

Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as...