News

Bridgestone_IPM

Bridgestone UK celebrates the Olympic Games Tokyo 2020 with a UK Olympic Games experience roadshow

Bridgestone UK, a worldwide partner of the Olympic Games Tokyo 2020, today, announced its Bridgestone Olympic Games Experience roadshow across the UK. Taking place...

BirdsEye_Elvis _IPM (1)

Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push

Birds Eye Green Cuisine is revealing a new integrated campaign to support its role as the official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games....

National BBQ Week _IPM

A Quarter Century of Better British BBQ’ing supported by major grocery brands

National BBQ Week returns in early July to celebrate 25 years of better British BBQ. Sponsored by leading grocery brands, as one of the UK’s top awareness weeks*,...

Swizzels_IPM

Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion

Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...

Grant's_Whisky_IPM

The Grant’s Whisky ‘Triple Chance’ on-pack promotion is back again for 2021… but this time even bigger!

With everyone desperate for live sport experiences this summer, and with the Euros and Olympics (hopefully) on the horizon, we’re celebrating sport coming home with...

Lucozade_Ribena_Suntory_IPM (2)

‘Together, we are Great British Summer’ launches – Lucozade Ribena Suntory’s first multi-brand campaign

TracyLocke‘s first campaign with Lucozade Ribena Suntory, ‘Together, we are Great British Summer’, is now live and bringing bold, colourful energy to stores...

TenFeet_Wall's_1600x776

Wall’s Pastry Selects Ten Feet Tall For SportsAid On-Pack Promotion

  Ten Feet Tall, the ‘impact marketing’ agency, has been chosen by Wall’s Pastry, the UK’s leading sausage roll brand, to create, design and deliver an...

Jerome_Coglode

The Nudge Factor

How and why you should deploy behavioural insights to power customer acquisition New customers are the lifeblood of any business. They aren’t just critical for growth:...

1HQ - The IPM (1)

Welcoming 1HQ Brand Agency, the latest member to join the IPM

1HQ is a brand business. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate, and how they are best represented...

Generations Cinema

The Link Between the Cinema and your Customers’ Wellbeing

We were given lots of advice on how to maintain mental wellbeing during lockdown. We were told to create routines (check!), stay connected with friends (I am now an 80s...