News

Jeremy Ribot - Coglode - The IPM

The Nudge Factor

How and why you should deploy behavioural insights to power customer acquisition New customers are the lifeblood of any business. They aren’t just critical for growth:...

1HQ - The IPM (1)

Welcoming 1HQ Brand Agency, the latest member to join the IPM

1HQ is a brand business. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate, and how they are best represented...

Generations Cinema

The Link Between the Cinema and your Customers’ Wellbeing

We were given lots of advice on how to maintain mental wellbeing during lockdown. We were told to create routines (check!), stay connected with friends (I am now an 80s...

CBL City Experiential Liverpool

Crown Brands Live launch City Experiential with Culture Liverpool

Crown Brands Live are excited to announce the launch of City experiential with Culture Liverpool. Our first partnership is with Circle Agency and together we welcome...

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A Smarter Approach To Brand Advocacy

Loyalty and recognition experts Incentivesmart are offering a step by step guide to help improve customer retention. Learn how to measure engagement, satisfaction and...

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IPM Introduction to GottaBe! Marketing

GottaBe! Marketing is an award-winning, independent, Field and Experiential Marketing agency with over 13 years of experience. GottaBe! Marketing has three offices based...

Buxton_ZealCreative

ZEAL helps BUXTON multi-pack sales “Rise Up”

The UK’s most effective brand activation agency, ZEAL Creative, is working with BUXTON natural mineral water to drive multi-pack purchase and reward shoppers with...

Ambientskytyping

Changes to Aviation Law allows the Worlds Largest Billboard to take to the UK Skies for the first time

An exclusive UK partnership between Ambient, a specialist experiential marketing and ambient media agency, and Team Yakovlevs, world leaders in precision formation...

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Introducing VozLab, The Newest Edition To The IPM Membership Family

It’s all about Smart Speakers, as Maria Noel Reyes, CEO and Founder explains; like the mobile phone many years ago when brands didn’t even think about an app or...

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A Nation Of Promotion Lovers; Two Thirds Of Brits Take Part In Promotions

In the face of great change in Brits’ lifestyles, new research from YouGov and partnerships and rewards agency Mando-Connect shows Britons’ affinity for promotions....