News

London-based integrated marketing communications agency Big Group has acquired Bath-based Frontline Display International, expanding its footprint beyond the Thames Valley to Southwest England.

Big Group acquires Frontline Display International

London-based integrated marketing communications agency Big Group has acquired Bath-based Frontline Display International, expanding its footprint beyond the Thames...

Laura Kelly, Legal & Regulatory Advisor at the IPM, discusses the ASA's new commitment to stamping out gender stereotyping in marketing communications

Do Promotional Marketers need to be worrying about Gender Stereotypes?

The ASA has committed itself to being tougher on negative gender stereotyping in all marketing communications. Laura Kelly of the IPM’s Legal Advisory Service explores...

Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric

Strategies to cope with shoppers tightening their belts

Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric 2017 is certainly proving to be a roller...

To raise money for the Kensington And Chelsea Foundation charity and directly help families unhoused and dispossessed by the Grenfell Tower fire, IPM member BD Network has arranged for a number of ‘money CAN buy’ items to be auctioned online.

‘Money Can Buy’ charity auction to raise money for Grenfell Tower

To raise money for the Kensington And Chelsea Foundation charity and directly help families unhoused and dispossessed by the Grenfell Tower fire, IPM member BD Network...

Rowntree’s has backed the launch of its new 30% less sugar range of Fruit Pastilles and Randoms with a brightly-coloured factory-style pop up full of bending pipes, with a “sushi belt” of tasting opportunities at the centre, giving people a chance to try the reduced sugar range in a uniquely Rowntree’s way.

Rowntree’s ‘sushi belt’ activation for lower sugar range

Rowntree’s has backed the launch of its new 30% less sugar range of Fruit Pastilles and Randoms with a brightly-coloured factory-style pop up full of bending pipes,...

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be touring family-friendly festivals this summer.

Dorset Cereals embarks on 2017 UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be...

Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit and Volvic Juiced. The ‘Let It Out’ initiative reaches out to consumers through multiple channels to raise awareness and ultimately drive penetration, and will include a massive sampling operation across three key UK cities and a partnership with The Sun newspaper to distribute yet more free samples.

Volvic launches biggest ever campaign to inspire consumers to ‘Let It Out’

Volvic, the Danone-owned mineral water brand, is kicking off its biggest-ever UK marketing campaign this summer across its flavoured waters range, Volvic Touch of Fruit...

Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre around a state-of-the-art photo booth experience to drive social sharing.

Pepsi MAX Ginger experiential sampling and photo activation

Britvic is to run a sampling campaign at UK universities to promote the latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger. The campaign will centre...

Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products, supporting the release of Sony Pictures Animation’s upcoming film, The Emoji Movie, released on August 4 2017.

Kerry Foods partners Sony’s The Emoji Movie

Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products,...

Japanese automaker Nissan is launching a campaign for INFINITI, its luxury vehicle division, which offers five lucky winners the opportunity to test drive a real Renault Sport Formula One Team car this October.

Nissan launches INFINITI F1 experience prize draw

Japanese automaker Nissan is launching a campaign for INFINITI, its luxury vehicle division, which offers five lucky winners the opportunity to test drive a real...