Category: News

De’Longhi to take ‘The One Touch Café’ on the road

De’Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into...

Haygarth appointed as Warburtons’ new Shopper Agency

Creative agency, Haygarth, has been appointed by British baking brand, Warburtons, as Lead Shopper Marketing Agency across its entire portfolio. The appointment follows...

Ambient Launch Lynx scented billboard activation

Ambient Media Worldwide worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent has triumphed over...

Soho Salon Takeover by N2O with Secret Consumer Experience in Partnership with Mystery Global Haircare Brand

Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the Capital into an immersive space for consumers to experience...

N2O Brings Cultural Partnerships Director on Board to Bolster Live Events Proposition to Brands

Award-winning creative brand experience agency N2O has welcomed Jack Horlock and his wealth of 20-plus years of experience in diverse brand partnerships into the agency....

Whole Earth Partners with Team GB for Paris 2024

With Whole Earth once again being crowned an official partner of Team GB, Activation is offering shoppers the chance to win a once-in-a-lifetime trip to the Paris 2024...

bd-capital partners with TLC Worldwide

The bd-capital team combines best-in-class investors with ex-CEOs to offer the next evolution of the Private Equity Operating Partner model. The firm focuses on...

Influencer Trends Report From Together Agency

Hold on to your hashtags because the world of influencer marketing is constantly growing and Together Agency are about to break it down for you, by looking at key...

IPM ‘Happy’ to Welcome Prize Company back

The Happy Prize Company was founded by Justine Clement over 8 years ago and they’re excited to be re-joining the IPM after so many years of earlier support. Justine...

Cat Among The Pigeons Creates Horlicks Wellness Campaign

Cat Among The Pigeons has created a major brand partnership promotion for Horlicks as part of its ongoing marketing campaign to drive trial and attract a younger...