News

Glade_IPM

Glade partners with Calm for the launch of new Aromatherapy collection

Glade’s new consciously crafted Aromatherapy fragrance collection launched across Europe, with a range of relaxing and uplifting fragrances and product formats...

N20_IPM

N2O and Aquafresh give kids excitement for the dentist

Yes, you read that correctly! N2O and Aquafresh’s latest in-store promotional stand and giveaway at Tesco featured a clever little trick to get kids excited for the...

Whistl_IPM (1)

Covid Featured Case Study-RNLI Fundraising Campaign from Whistl

In the second of our 6 featured cases from campaigns carried out through the Covid pandemic we have another case that we think showcases our industry’s specialism and...

TLC_IPM

Covid Featured Case Study-One Million Meals from TLC Marketing

In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry’s specialism and...

VCG_IPM

Promotions With Benefits: Customer Data

The key motivation for running a consumer promotion is always business growth.  This might be stimulation of short-term sales but also an increase of brand equity...

ManiLife_IPM

Peanut Butter Brand ManiLife Launches first Voice Commerce Campaign through Amazon’s Alexa

A new campaign for the peanut butter brand ManiLife, using Amazon Alexa’s sales conversion beta is going live today. The innovative campaign offers peanut butter...

NBQW_IPM

The most successful National BBQ Week – ever!

The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with...

Jagermeister_IPM

Jägermeister Open Coffee Shop and Unveil Coffee Bean Dispensing Billboard

Jägermeister UK will open the doors to the first Jäger coffee shop in the heart of East London.  Yes, you heard that correctly. In celebration of Jägermeister Cold...

Old Mout Kiwi Camp IPM

The Kiwi Camp is the Little Camp With a Big Impact

TWELVE Agency have just wrapped up the delivery of Old Mout Cider’s KIWI Camp at this year’s Boardmasters festival. The festival within a festival delivers a packed...

COVID_Campaign_Judges_IPM (3)

The IPM celebrates the promotional industry’s work during the pandemic

As things begin to return to a semblance of normality, the IPM looks back at some of the fantastic work delivered by its members during the pandemic months. The...