News

Mando opinion

The popularity of an Instant Win

Becky Munday, CEO at Mando, addresses customer lack of belief in brands Instant Win promotions, and shares how brands can shape their promotion to encourage customers to...

Week 16

RPM kicks off Cadbury Easter Egg Hunt with National Trust

This Easter weekend (Friday 19th – Monday 22nd) the annual Cadbury-National Trust Easter Egg Hunts will run across the Trust’s 306 properties across the UK. For the...

Tesco Flashmob

Apna Virsa shutdown Tesco Extra with a Bhangra Flash Mob celebrating Vaisakhi!

Over the weekend, local Bhangra Community, Apna Virsa took the centre stage at Tesco Extra, Slough Wellington Street, in celebration of the Sikh religious festivities,...

Black Tomato Agency opinion

Incentive travel: the angles

Alex Agertoft, Sales and Marketing Executive at Black Tomato Agency shares his insight on how brands and agencies can create the best travel incentives.  The best...

poundland and jessica wright

Jessica Wright launched exclusive new beauty range with Poundland

Jessica Wright has partnered with Poundland to develop a new and exciting, exclusive range of beauty products. The first pampering collection includes three self-tanning...

Wonder

Putting the Wonder in Golden Wonder

Golden Wonder, the brand that pioneered the concept of on-pack promotions in the 1970s, has launched a large-scale, full pack takeover to give fans the chance to win a...

CRAVE

Families enjoy hands-on experience as CRAVE roars into the UK

Mars Petcare drew on the power of experiential marketing to launch CRAVE, its new ancestral pet food range, on the last weekend in March. The two-day activation,...

heins and cadbury

Heinz and Cadbury create the Mayo-Creme Egg combo

Two of the nation’s most-loved brands, Heinz and Cadbury, have joined forces to create a unique Cadbury Creme Egg and Heinz [Seriously] Good Mayonnaise concoction. ...

Dine Three

Dine launches with Three

Dine has partnered with wuntu, the rewards app from mobile network Three for their one million customers to claim tasty discounts at more than 5,000 fantastic UK...

Brass Agency

Brass wins six figure brief to bring tofu to the table

Leeds-based integrated agency, Brass, has been appointed by leading meat free brand The Tofoo Co. following a competitive pitch. Brass will be working on a six figure...