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When Is Sales Promotion Not Sales Promotion?

As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...

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Weetabix On The Go launches sportswear using 100% recycled bottles

Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...

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A View From…IPL Community – The Rules that COVID broke

(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...

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Nature’s Bounty Appoints Initials for UK Re-launch

London, November 11th, 2020: Initials, the independent creative agency, today announces its appointment by global vitamin and supplement leader, Nature’s Bounty®,...

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ZEAL activates Yeo Valley Organic’s first nature inspired direct to household experience

The UK’s most effective brand activation agency, ZEAL Creative, supported Yeo Valley Organic to engage consumers, drive trial and deliver memorable brand experience...

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Walkers harnesses power of sausage rolls to raise money for the Trussell Trust, with ‘social-first’ Christmas ad, starring LadBaby and a raft of celebs

LONDON, 6th November 2020 – Walkers, the PepsiCo-owned crisp brand, is launching a ‘social-first’ Christmas ad, starring LadBaby, in support of its limited-edition...

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Together We Are Stronger

Cooperation and unity could not be more topical than right now, as we wait to hear the outcome of the US presidential election. As we see a nation divided, seemingly to...

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Coca Cola Zero sugar brings back festive favourite, limited-edition Cinnamon Flavour

3 November 2020, London: With the start of the festive season just around the corner, Coca-Cola has announced the return of favourite limited-edition flavour, Coca-Cola...

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SUBWAY AWARD CONSUMER PR ACCOUNT TO TAYLOR HERRING

October 2020, LONDON: Following a five-way competitive pitch, creative PR agency Taylor Herring have been appointed as Subway’s consumer PR agency. The agency will...

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Marketers still want to party this Xmas

Media, Sales and Marketing Workers Want to Celebrate but 9 in 10 of all workers will take the cash instead Appreciate, home of Love2shop, the UK’s best-known rewards...