News

Untitled design (15)

YouGov and The Brand Partnerships Community on the undimmable power of cinema

As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...

TheGoodBusinessFestival

IPM backed ‘The Good Business Festival’ announces Act 1 speakers

Act 1 of The Good Business Festival is fast approaching, and we’re proud to be able to share with you some of the details of how our first event will take shape. A...

Mental health - web

PHE launches UK’s first mental health campaign targeting children and young people

The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...

social distancing - web

Social Distanced Events, compromise is key? Or is it?

We are all aware of the phrase “compromise is key”, and this may be the case in marriage, certainly in childcare and quite possibly when buying a new car. But does...

Bud web

Budweiser launches major new marketing campaign across the Republic of Ireland

Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...

Tro 27th Aug

Berlin Hosts The World’s First Electric Convoy At Formula E

BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...

Gekko 27th Aug

Gekko launches new digital learning management system for retail sales teams

Gekko, the field and retail marketing agency, has launched a new digital Learning Management System for brands, enabling them to improve retail staff product knowledge...

Gen cynic PNG

Brand Support for Social Causes is Disingenuous, say 59% of Young Brits

24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...

Doordrop PNG

Government and charity doordrops outperform market during lockdown

Whistl Doordrop Media, the market leader in audience targeting and leaflet services has announced Government doordrops have outperformed the market during lockdown with...

G and T

A Mint Ginvention! Gin & Tonic flavoured After Eights are coming soon

After Eight fans get excited – today we announce a brand-new flavour from your favourite fondant mint – and it’s a spirited addition to the range! Available in...