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Untitled design (15)

YouGov and The Brand Partnerships Community on the undimmable power of cinema

As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...

Nights on us - digital logo

IPM LENDS SUPPORT AND BACKING TO WORTHY ‘NIGHTS ON US’ CAMPAIGN

The IPM is proud to be announcing its support and backing to the newly launched ‘Nights On Us’ campaign, a brilliant example of collaboration in the time of...

SBTIN

IPM WEBINAR EXCLUSIVE WITH STUDIO BLACK TOMATO: ‘HOW TO SELL WITH SENSITIVITY’

As lock down begins to ease, so are agencies and brands beginning to become more comfortable with the idea that a sense of business normality is returning, but it is not...

TGBF pink

IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER

The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....

Larabar

Larabar partners with Amazon to launch a yoga pop-up

To celebrate the launch of Lärabar in the UK Sainsbury’s stores nationwide, Lärabar has partnered with Amazon to create a pop-up yoga studio for visitors to...

Hussle and Premiere Inn

Premier Inn partners with Hussle to offer guests access to the gym

The UK’s largest hotel company, Premier Inn is offering the opportunity to access thousands of gyms across the UK. The budget hotel chain has partnered with Hussle...

week 7

Lastminute.com paints London pink with London Eye sponsorship

This week, online travel brand lastminute.com has officially launched its sponsorship of the London Eye, the capital’s best-known landmark. The 135-metre wheel on the...

Rugby

Guinness creates rugby experience with Jodie Kidd and Vogue Williams

Six Nations Title Partner Guinness has partnered with celebrity publican and rugby fan Jodie Kidd for the much anticipated England vs Ireland Six Nations crunch match....

week 6

Three celebrates 5G mobile roll out with immersive 5G experience at London Fashion Week

Three has partnered with Central Saint Martins to create a fully-immerse 5G fashion experience that awakens all the senses for the audience through accompanying...

kitkat

ZEAL Creative launch Kitkat ‘Make a Break’ promotion for a second year running

For a second year running, Nestlé has partnered with Virgin Holiday for the KitKat ‘Make a Break For It’ on-pack promotion, delivered by award-winning...