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fatboy slim

Fatboy Slim and Deliveroo partner to give one winner their own ‘Deliverave’

Legendary DJ Fatboy Slim – AKA Norman Cook – has announced he will grant one customer the opportunity to have their pad transformed into the best house...

fortnum and mason

Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign  

Luxury British retail brand, Fortnum & Mason, has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China...

virgin pure

Westfield and Virgin Pure partner to launch purified water refill stations

Unibail-Rodamco-Westfield and Virgin Pure have launched purified water refill stations in Westfield London and Westfield Stratford City, in a move to encourage the 77m...

kinder

Kinder Surprise partners with Minions for special edition range

The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing...

yorkshire tea x ivw

Independent Venue Week and Yorkshire Tea partner for UK gig campaign

Put the kettle on: Independent Venue Week (IVW), the UK’s leading celebration of independent music venues, has announced a partnership with Yorkshire Tea to...

oreo

OREO partners with Snapchat for its biggest European on-pack activity

OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...

week 3 2019

Naked Noodle and lastminute.com launch new holiday on-pack

Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...

wework

WeWork and LIKEtoKNOW.it create a shoppable office pop-up

WeWork, the shared community space, has opened its doors to a pop-up office designed by LIKEtoKNOW.it, the largest influencer shopping channel and consumer media...

O2

O2 launches fitness tech campaign

Blue Chip has been helping get O2 off to a running start in 2019 by developing a campaign to support sales of its fitness accessory range. Working with high-end sports...

chris wilson

Brand partnerships in 2018 – Key Trends and learnings

Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...