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Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.

COGS Awards 2018 deadline just four weeks away!

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for...

Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.

Fulfilment house mda acquired by European logistics specialist Staci

Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first...

Lucozade and tbk Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the biggest networking event of the promotional marketing industry year.

Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner

Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the...

The Black Tomato Travel Group has launched a new interactive video service, BLACKWIRE, a joint venture between its content division, Studio Black Tomato, and leading interactive video technology company, WIREWAX.

Black Tomato Group launches interactive video content platform

The Black Tomato Travel Group has launched a new interactive video service, BLACKWIRE, a joint venture between its content division, Studio Black Tomato, and leading...

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services

Improving the effectiveness of channel incentives

For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...

Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing marketers a 'Smelly Christmas'.

Above + Beyond focuses on ‘wonderful imperfections’ of Christmas

Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing...

Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility

Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...

Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.

Promotional travel expert Inspire opens Brazil office

Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...

Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.

Virgin Experience Days Xmas Campaign

Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories. Set to...

Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.

Inspire new Business Development Manager

Loyalty and promotional travel expert Inspire has recruited Geanette Howard as a Business Development Manager, taking its headcount to 110. Howard has 15 years’...