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Paulina Polec of youth marketing specialists BAM Agency explains why it’s not just the biggest brands than can benefit from reaching out to new students

Local vs Global: Who wins at Freshers?

Paulina Polec of youth marketing specialists BAM Agency explains why it’s not just the biggest brands than can benefit from reaching out to new students With the new...

Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 lucky retailers from now until the end of September as part of a new competition rewarding the independent channel.

Lucozade Ribena Suntory runs £60,000 cash retailer competition

Lucozade Ribena Suntory (LRS) is giving away £5,000 cash to 12 retailers, for a total of £60,000, from now until the end of September as part of a new competition...

Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn customers into subscribers

Plucking Geese to get Golden Eggs

Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn...

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.

COGS Awards 2018 deadline just four weeks away!

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for...

Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.

Fulfilment house mda acquired by European logistics specialist Staci

Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first...

Lucozade and tbk Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the biggest networking event of the promotional marketing industry year.

Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner

Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the...

The Black Tomato Travel Group has launched a new interactive video service, BLACKWIRE, a joint venture between its content division, Studio Black Tomato, and leading interactive video technology company, WIREWAX.

Black Tomato Group launches interactive video content platform

The Black Tomato Travel Group has launched a new interactive video service, BLACKWIRE, a joint venture between its content division, Studio Black Tomato, and leading...

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services

Improving the effectiveness of channel incentives

For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...

Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing marketers a 'Smelly Christmas'.

Above + Beyond focuses on ‘wonderful imperfections’ of Christmas

Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing...

Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility

Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...