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virgin holidays

Virgin Holidays creates spa, VR rollercoaster and bar in new experience store

Virgin Holidays has once more revolutionised its retail experience by opening the first-ever travel agent to feature an operational spa. The brand new store in Milton...

thomas dakin

Thomas Dakin gin to host immersive distillery experience

Manchester design agency LOVE has won a three-way pitch to design an immersive Gin Distillery Experience in Manchester for Quintessential Brands–owned, Thomas...

COTM WEEK 1 2019 BITESIZE

Bompas & Parr and Captain Morgan to host nautical adventure experience

This new year, Bompas & Parr and Captain Morgan rum will take Londoners on a nautical adventure to an underground paradise: the Lost Lagoon. Launching from 1st...

topshop

Topshop creates giant snow globe that allows customers to win prizes

Topshop has launched an interactive seasonal snow globe at the brand’s Oxford Circus flagship store. From 12-20th December, customers making a purchase will have...

booking

Booking.com creates the world’s most sparkly townhouse

Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has teamed up with internationally renowned designer and...

plug

Sainsbury’s Bude tunnel Christmas lights are switched on by ‘Plug Boy’

Sainsbury’s is today lighting up the town of Bude as its unusual supermarket tourist attraction gets a festive makeover just in time for Christmas. The famous car park...

Week 50

LEGO unveils immersive family experience showcasing 60 years of creativity

This weekend (8th/9th December), LEGO Group will let families step into a world of brick-built Christmas wonder at the ‘LEGO Imaginarium’ – a unique space...

EPS

IPM Experiential Community to partner with Event Production Show

The IPM Experiential Community has announced a unique event partnership for February 2019. The IPM will be an Association Partner of the Event Production Show and sole...

PACOXMASMARKET illustration

Paco Rabanne creates fragrance inspired Christmas Market experience

Paco Rabanne is creating the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the UK over the Christmas period. A golden...

carlsberg uk

Carlsberg UK encourages shoppers to use less plastic

Carlsberg UK have launched an innovative new “Snap Pack” – bonding cans together with glue technology instead of the traditional plastic rings. To...