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week 10

Island Records promotes new Giggs album with AR street art

A new augmented reality wall mural has been unveiled in Shoreditch, London to promote the launch of BIG BAD…, the new album from British rap artist, Giggs. By...

penguin

Penguin Classics launches pop-up book shop

On 24th March 2019, Penguin Classics is launching ‘Happy Reading’, its first ever pop-up bookshop in Shoreditch to celebrate reading for pleasure and the...

week 9

The Body Shop to host female empowerment pop-up event

Female empowerment, activism, discovery and self-care collide in the latest event from The Body Shop. The free pop-up will take place on 9th and 10th March at the Truman...

doughnuts

Krispy Kreme unveils ‘doughnut playground’ pop-up

It’s what’s on the inside that counts, and that’s certainly true with the opening of Krispy Kreme’s indulgent doughnut playground this March. The two-day...

dont forget the human

When it comes to implementing great brand experiences, whatever you do, don’t forget the human

Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...

toyota

Toyota enables customers to ‘see inside’ car with hybrid AR experience

Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new augmented reality experience for Toyota GB, which...

YES snacks

YES! Snacks to host free blindfolded food experience

This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...

eps

IPM to host sessions at the Event Production Show 2019

The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space...

british airways

British Airways creates two-tier experiential fanzone at Twickenham

CSM Live has designed, produced and is managing a two-tier fanzone, with bars and rugby challenges, for British Airways at Twickenham. It will help to celebrate their...

different dog

Different Dog hosts live cookery demo at pet trade show

Brand experience agency, The Brave Few, recently brought healthy dog food start-up, Different Dog, to pet trade show PATS at Sandown, on 10th and 11th February 2019.  ...