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Birds Eye week 37

BIRDS EYE LAUNCHES ‘FIRST PLATES’ – A UNIQUE DINING EXPERIENCE JUST FOR KIDS

This September, Birds Eye is opening a colour-packed and interactive children-only restaurant with a difference in Holborn. Many parents identify their children as picky...

Vodafone unlimited data

Haygarth launches Vodafone #BeUnlimited brand experience

To support the launch of Vodafone’s new unlimited data plans, Haygarth announces the #BeUnlimited experience– an immersive brand experience that invites consumers...

week 29

Bentley convey vision of the future through 3-week Immersive brand experience

Bentley Motors tasked experimental production partner, UNIT9, with creating a three-week experiential installation, to mark the luxury car brand’s Centenary by giving...

week 10

Island Records promotes new Giggs album with AR street art

A new augmented reality wall mural has been unveiled in Shoreditch, London to promote the launch of BIG BAD…, the new album from British rap artist, Giggs. By...

penguin

Penguin Classics launches pop-up book shop

On 24th March 2019, Penguin Classics is launching ‘Happy Reading’, its first ever pop-up bookshop in Shoreditch to celebrate reading for pleasure and the...

week 9

The Body Shop to host female empowerment pop-up event

Female empowerment, activism, discovery and self-care collide in the latest event from The Body Shop. The free pop-up will take place on 9th and 10th March at the Truman...

doughnuts

Krispy Kreme unveils ‘doughnut playground’ pop-up

It’s what’s on the inside that counts, and that’s certainly true with the opening of Krispy Kreme’s indulgent doughnut playground this March. The two-day...

dont forget the human

When it comes to implementing great brand experiences, whatever you do, don’t forget the human

Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...

toyota

Toyota enables customers to ‘see inside’ car with hybrid AR experience

Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new augmented reality experience for Toyota GB, which...

YES snacks

YES! Snacks to host free blindfolded food experience

This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...