shopper

Chiquita Bananas have partnered with Universal and Illumination Entertainment on the latest instalment of the hugely successful Despicable Me franchise – Despicable Me 3.

Chiquita Bananas partners Despicable Me 3

Chiquita Bananas have partnered with Universal and Illumination Entertainment on the latest instalment of the hugely successful Despicable Me franchise – Despicable Me...

Shopper Marketing decisions don’t just happen in store – brands need to reach the consumer at every moment of the purchase journey, including in their own homes, says Mark Davies of Whistl

Shopper Marketing is coming home

Shopper Marketing decisions don’t just happen in store – brands need to reach the consumer at every moment of the purchase journey, including in their own homes,...

Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal.

Cadbury launches ‘Adopt a Cow’ promotion

Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal. The...

Quaker Oats has partnered design company MissPrint for an on-pack promotion giving away limited edition designer mason jars.

Quaker partners MissPrint for ‘overnight oats’ designer jars

Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars. The promotion, running on 1kg packs...

TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring them in its bespoke ‘TRO Boutique.

TRO Retail takes ‘TRO Boutique’ to the Retail Design Expo

TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring...

Beans brand Branston has announced the return of its two-for-one ticket deal with Merlin Entertainments for the second year running, offering tickets to 13 Merlin attractions including Thorpe Park Resort and Sea Life Centres.

Branston ‘Thrilling’ on-pack promotion with Merlin returns for 2017

Beans brand Branston has announced the return of its two-for-one ticket deal with Merlin Entertainments for the second year running, offering tickets to 13 Merlin...

Doritos in the US has linked up with the new Marvel Studios' film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack turned into music players that play the complete film soundtrack.

Doritos ‘Guardians of the Galaxy Vol. 2’ packs play music

Doritos in the US has linked up with the new Marvel Studios‘ film, Guardians of the Galaxy Vol. 2, in a promotion which sees packs of the tortilla chip snack...

McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity supported the snack brand’s TV advertising campaign.

McVitie’s Nibbles creates sharing moments across the UK

McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity...

Mondelez International is launching an on-pack promotion for its Maynards Bassetts range which gives consumers the chance to win a ‘bonkers day out’, including a trip to the Wacky Sheep Race event in New Zealand.

Maynards Bassetts ‘Bonkers’ promo offers NZ trip

  Mondelez International is launching an on-pack promotion for its Maynards Bassetts range which gives consumers the chance to win a ‘bonkers day out’,...

Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance to win an ‘Ultimate VIP Miami Experience’, including a pool party and luxury yacht trip.

Rockstar teams up with Baywatch movie

Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-­pack promotion offering shoppers the chance...