shopper

lancome

Lancôme brings Paris inspired Christmas installation to St Pancras International

Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s festive installation, inspired by Paris’s most iconic...

Baby Boomers

Baby Boomers are far from fuddy duddies

New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products...

Depop and digital fairy

Cash, clout and creativity: the Gen Z currency of the future

Hustle culture, self-branding and immersion in the influencer universe have created a cultural eco-system of social shopping for the next generation that’s born,...

mountain dew

Mountain Dew teams up with Call of Duty for on-pack promotion

Mountain Dew® has teamed up with Call of Duty® game series to give UK gamers and Mountain Dew fansDouble Experience Points (XP) for the highly anticipated release of...

Beano book

Beano announces monthly children’s book club

Beano has launched “Beano Booktopia” – a new book subscription service for kids offering newly published books across a wide range of authors and genres. The...

week 43

Walkers to launch Christmas campaign with Mariah Carey

This Christmas, Walkers is launching its festive on-pack promotion and marketing campaign, with global superstar Mariah Carey.  The promotion will run across the...

Hels Angels kraken

Hel’s Angels takes Kraken ScreamFest into the on-trade this Halloween

In conjunction with Proximo Spirits UK,  The Kraken ‘Black Spiced Rum’ will be taking over bars in Glasgow, Brighton & London from 24th – 31st...

accolade

Accolade wraps up Christmas with multi brand campaign

Accolade Wines is investing £1m in a multi-brand Christmas campaign under the theme ‘It’s Treating Season’, which will roll out across the company’s wines and...

halloween savvy

Halloween spending expected to reach record £387m

New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...

Glamour

Glamour launches beauty festival in partnership with Boots

Today, GLAMOUR announces the GLAMOUR Beauty Festival in Manchester in partnership with headline sponsor, Boots UK. The upcoming GLAMOUR Beauty Festival which is making...