shopper

Natures - web

Nature’s Bounty Appoints Initials for UK Re-launch

London, November 11th, 2020: Initials, the independent creative agency, today announces its appointment by global vitamin and supplement leader, Nature’s Bounty®,...

Boost drink

Contact-free sampling gives shopper a Boost

COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether.  It just challenges us to...

CAP

Leeds agency warms up Bonfire Night with St Pierre

St Pierre has appointed Cat Among The Pigeons as a partner agency to help reach Tesco shoppers during a key promotional period. Celebrating the brand’s French...

AB web

Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS

LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...

QS png

Quality Street launches new online shop for personalised, pick and mix tins

From today, Quality Street fans no longer need to leave their street, home or even their armchair to buy personalised tins of their favourite sweets, as the brand...

taylor png

Taylors of Harrogate partners with Engage to showcase its sustainability credentials

Engage has collaborated with the Harrogate-based independent tea and coffee company for over five years on a range of projects including building websites, developing...

MRM - web

The challenges in the ‘normalisation’ of retail marketing

So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...

Mando 18th JUNE 2020

How have consumer shopping habits changed since the lockdown? Part 2

This is the second part of how shopping habits have changed since the lockdown. In Part 1 we looked at the rise of The Weekly Shop and Shopping Local, and what this...

JD 28 MAY 2020

THE RETURN OF ALL ACCESS WITH JACK

Building on the success of last year’s ‘All Access with Jack’ campaign, we’re back this year with an even bigger and better on-pack promotion, offering shoppers...

Zeal - grocery report

Grocery shopper behaviour in the age of COVID-19 report

April 2020, ZEAL Creative, the UK’s most effective brand activation agency, has launched a new strategic white paper exploring how the Coronavirus pandemic has...