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Premier Inn

Premier Inn launches ‘Pillow Fight Club’ to celebrate its new pillow

Premier Inn is launching its ‘best ever’ pillow and has come up with a fun way to make use of its old pillows before they’re recycled. As the new pillows are...

Eventeem featured image 1

Why virtual reality matters to experiential marketing

Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement. Virtual...

the body shop

The Body Shop creates ‘Dream Big’ beauty experience

The Body Shop is set to launch a beauty experience in London featuring workshops and complementary treatments designed to “pamper, inspire and inform”...

week 41

Jägermeister floating bar “the dark spirit” setting sail this Halloween

Jägermeister UK partners with Ladies & Gents bars for a phantom boat experience named “The Dark Spirit”, set to sail the canals of London this Halloween....

week 40

TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience

TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...

Ariana Grande

Ariana Grande invites fans to “THANK U, NEXT” immersive event

When it was released last year, Ariana Grande’s self-empowerment pop anthem ‘thank u, next’ and its associated music video broke records and became a cultural...

Patagonia

Patagonia Action Works Café blends coffee with environmental activism

The Patagonia Action Works Café opens its doors for three weeks of activism and inspiration in London’s Broadway Market. Following the recent shut down of the Capital...

September 2019

Vodafone launches augmented reality instant win promotion

This week Vodafone launched a time-limited new instant win promotion where customers could win the brand new iPhone 11 through an augmented reality game in various...

Tardis

HTC invites Doctor Who fans to step into the Doctor’s Tardis with a VR experience

HTC is celebrating the launch of the VIVE Cosmos, its latest premium PC-based Virtual Reality (VR) system, and has teamed up with BBC Studios to offer Doctor Who fans...

Revlon beauty salon

Revlon opens 24hr Beauty Salon in London to celebrate its colorstay foundation

Revlon is opening a beauty salon in London’s for  24 hours with complimentary treatments to the public for an exclusive 24 hours only in celebration of America’s...