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Milani web

Makeup brand Milani appoints N2O to grow UK social media & influencer marketing opportunities

Milani has appointed experiential and influencer marketing agency N2O to develop its UK social media presence, press outreach and influencer marketing programme. The...

Untitled design (44)

AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020

2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...

Untitled design (36)

TRO SHOWS WAY FORWARD FOR IN-PERSON EVENTS

While government restrictions continue to significantly impact the events industry, TRO has shown that live events are still possible with their work on the recent BMW...

shared exp - web

SHARED EXPERIENCE: HOW TO THRIVE IN A POST-PANDEMIC EXPERIENCE ECONOMY

Ahead of the pandemic, the shortcomings in the marketing industry’s narrow definition of experience, and the oversaturation of advertising and content online resulted...

Boost drink

Contact-free sampling gives shopper a Boost

COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether.  It just challenges us to...

exp staff png

Are roadshows and pop ups the future of face to face marketing?

The power of face to face lead generation at events and tradeshows to a targeted market is something businesses are undeniably going to miss over the next 6 months....

TheGoodBusinessFestival

IPM backed ‘The Good Business Festival’ announces Act 1 speakers

Act 1 of The Good Business Festival is fast approaching, and we’re proud to be able to share with you some of the details of how our first event will take shape. A...

Tro 27th Aug

Berlin Hosts The World’s First Electric Convoy At Formula E

BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...

Bra Leino 23 JULY 2020

Barilla – Virtually Perfect

Barilla responded to Lockdown with Virtually Perfect – a celebration of Italian food and its power to bring people together. When Lockdown shelved Barilla’s plans...

TRO 23 JULY 2020

IMMERSIVE COMMUNICATION STUDIO, CASSETTE, LAUNCHES VIRTUAL EVENT PLATFORM

Cassette has launched an innovative platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and...