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YES snacks

YES! Snacks to host free blindfolded food experience

This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...

lego clothing

LEGO creates shoppable AR experience on Snapchat

KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social...

blackjack fiona

Why personalisation is the sixth sense

Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...

ikea

IKEA creates giant bath toys that help clear up the Thames

IKEA Greenwich has designed a unique remote-controlled boat that clears rubbish from polluted waterways. Created by Mother and introduced as part of the launch of IKEA...

fatboy slim

Fatboy Slim and Deliveroo partner to give one winner their own ‘Deliverave’

Legendary DJ Fatboy Slim – AKA Norman Cook – has announced he will grant one customer the opportunity to have their pad transformed into the best house...

eps

IPM to host sessions at the Event Production Show 2019

The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space...

british airways

British Airways creates two-tier experiential fanzone at Twickenham

CSM Live has designed, produced and is managing a two-tier fanzone, with bars and rugby challenges, for British Airways at Twickenham. It will help to celebrate their...

different dog

Different Dog hosts live cookery demo at pet trade show

Brand experience agency, The Brave Few, recently brought healthy dog food start-up, Different Dog, to pet trade show PATS at Sandown, on 10th and 11th February 2019.  ...

peroni

Peroni creates stylish pop-up for London Fashion Week

Italian beer brand, Peroni Nastro Azzurro, will be launching the next evolution of The House of Peroni: a culmination of its emerging talent programme across fashion and...

evening standard

Evening Standard launches series of speakeasy events in London

The Evening Standard is set to host a number of bespoke speakeasy events, with the first event kicking off on 13th February, exploring the world of American whiskey. The...