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To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with the help of ‘food alchemists’ Bompas & Parr, at Kachette in Shoreditch from 11th to 13th October.

Tesco Finest celebrates 20th birthday with Bompas & Parr edible exhibition

To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with...

Green and blacks

Green and Black’s launch sampling campaign to introduce new ‘Velvet Fruit’ chocolates

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of...

Mugler

Mugler drives influencers to in-store events in decorated taxis

Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch Mugler‘s new Aura Mugler Perfume range that sees a fleet of specially...

wkd

WKD engages students with sampling at key events

This autumn, WKD, owned by SHS Drinks, is using its Student Team to build brand awareness, drive trial of recent NPD launches and engage with students on a day-to-day...

week 36

People can now ask Amazon Alexa & Google Assistant to “Send Me a Sample”

M&C Saatchi SHOP has launched a revolutionary voice platform on Amazon Alexa & Google Assistant, allowing users to request samples by simply saying “send...

Halo Top

Halo Top launches three new UK flavours with thousands of free samples and giant floating ice-cream tub

American ‘guilt-free’ ice cream brand, Halo Top, is expanding its UK range with the introduction of three new flavours: Birthday Cake, Red Velvet and Oatmeal Cookie....

Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on July 23rd 2018 in the USA, with sampling and experiential activations at the Taste of the Cocktails event in New Orleans, and will roll out in other lead markets later in the year – including France in September, the UK in October and Taiwan in 2019

Glenfiddich launches new campaign for Experimental Series

Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...

Independent craft brewer BrewDog is supporting its flagship beer, Punk IPA, with a series of 'Punk State' activations across key UK cities this summer.

BrewDog declares UK cities ‘Punk States’ with free beer at city centre ‘roadblocks’

Independent craft brewer BrewDog is supporting its flagship beer, Punk IPA, with a series of ‘Punk State’ activations across key UK cities this summer. The...

The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets of East London as part of a major new creative 3D OOH campaign.

The Kraken brought to life with East London 3D mural

The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...

Italian spirits brand Aperol is bringing its Aperol Spritz Sundial Social back to London’s Southbank, offering Londoners free Aperol Spritz serves when the 20 foot wide Aperol sundial strikes ‘aperitivo hour’ at 5.00pm.

Aperol brings Spritz Sundial Social back to London South Bank

Italian spirits brand Aperol is bringing its Aperol Spritz Sundial Social back to London South Bank, offering Londoners free Aperol Spritz serves when the 20 foot wide...