Tag: industry news, Institute of Promotional Marketing, IPM, sampling
N2O SECURES EXCLUSIVE ACCESS TO AIRBNB PROPERTIES TO PROVIDE BRANDS WITH HIGHLY-TARGETED SAMPLING AND PRODUCT PLACEMENT OPPORTUNITIES
Brands can harness the power of sampling at point-of-use across the UK for Brits’ Autumn staycations N2O, the UK’s number one experiential marketing agency, is...
Covid Featured Case Study-Critical Worker Donations by The Work Perk
We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...
Givenchy L’Interdit @ the Trafford Centre with POD
We worked directly with Givenchy to provide a team of sales staff who raised awareness and drove sales of the Givenchy hero fragrance: L’Interdit, during a key period....
ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY
Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...
Sampling has become Covid-Marketer’s Trojan horse
During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...
What does COVID-19 mean for In-Store Sampling?
The emergence of a worldwide pandemic has forced brands to re-imagine and conjure new ways to market their products to consumers. Traditional in-store product sampling...
Boost Drinks launches ‘Flavour Studio’ in Northern Ireland
Boost Drinks has launched a new ‘Flavour Studio’ campaign to promote their full energy range in Northern Ireland. Developed by Belfast-based promotional...
Hendrick’s Gin announce ‘ATM (Automated Transport to the Marvellous)’ experience
Hendrick’s Gin and creative agency, Space, announces the launch of their second portal in their curious experiential campaign to bring the super-premium gin’s...
YES! Snacks to host free blindfolded food experience
This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...
Seedlip appoints Hel’s Angels for sampling campaign and training programme
Seedlip have been going from strength to strength and throughout 2019, Seedlip will continue to solve the dilemma of what-to-drink-when-you’re-not-drinking across the...
