Tag: Bompas & Parr, brand experience, celebrity endorsement, drink, event marketing, experiential, experiential marketing, food, own label, partnership, partnership marketing, prize draw, retail, sampling, shopper, shopper marketing, Tesco
Tesco Finest celebrates 20th birthday with Bompas & Parr edible exhibition
To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with...
Green and Black’s launch sampling campaign to introduce new ‘Velvet Fruit’ chocolates
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of...
Mugler drives influencers to in-store events in decorated taxis
Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch Mugler‘s new Aura Mugler Perfume range that sees a fleet of specially...
WKD engages students with sampling at key events
This autumn, WKD, owned by SHS Drinks, is using its Student Team to build brand awareness, drive trial of recent NPD launches and engage with students on a day-to-day...
People can now ask Amazon Alexa & Google Assistant to “Send Me a Sample”
M&C Saatchi SHOP has launched a revolutionary voice platform on Amazon Alexa & Google Assistant, allowing users to request samples by simply saying “send...
Halo Top launches three new UK flavours with thousands of free samples and giant floating ice-cream tub
American ‘guilt-free’ ice cream brand, Halo Top, is expanding its UK range with the introduction of three new flavours: Birthday Cake, Red Velvet and Oatmeal Cookie....
Glenfiddich launches new campaign for Experimental Series
Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...
BrewDog declares UK cities ‘Punk States’ with free beer at city centre ‘roadblocks’
Independent craft brewer BrewDog is supporting its flagship beer, Punk IPA, with a series of ‘Punk State’ activations across key UK cities this summer. The...
The Kraken brought to life with East London 3D mural
The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...
Aperol brings Spritz Sundial Social back to London South Bank
Italian spirits brand Aperol is bringing its Aperol Spritz Sundial Social back to London South Bank, offering Londoners free Aperol Spritz serves when the 20 foot wide...
