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ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY

Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...

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Sampling has become Covid-Marketer’s Trojan horse

During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...

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What does COVID-19 mean for In-Store Sampling?

The emergence of a worldwide pandemic has forced brands to re-imagine and conjure new ways to market their products to consumers. Traditional in-store product sampling...

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Boost Drinks launches ‘Flavour Studio’ in Northern Ireland

Boost Drinks has launched a new ‘Flavour Studio’ campaign to promote their full energy range in Northern Ireland. Developed by Belfast-based promotional...

Hendrick's Gin ATM

Hendrick’s Gin announce ‘ATM (Automated Transport to the Marvellous)’ experience

Hendrick’s Gin and creative agency, Space, announces the launch of their second portal in their curious experiential campaign to bring the super-premium gin’s...

YES snacks

YES! Snacks to host free blindfolded food experience

This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...

seedlip

Seedlip appoints Hel’s Angels for sampling campaign and training programme

Seedlip have been going from strength to strength and throughout 2019, Seedlip will continue to solve the dilemma of what-to-drink-when-you’re-not-drinking across the...

To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with the help of ‘food alchemists’ Bompas & Parr, at Kachette in Shoreditch from 11th to 13th October.

Tesco Finest celebrates 20th birthday with Bompas & Parr edible exhibition

To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with...

Green and blacks

Green and Black’s launch sampling campaign to introduce new ‘Velvet Fruit’ chocolates

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of...

Mugler

Mugler drives influencers to in-store events in decorated taxis

Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch Mugler‘s new Aura Mugler Perfume range that sees a fleet of specially...