IPM

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National Apprenticeship Week – London South Bank University celebrates nursing apprentices fighting Covid-19 pandemic on NHS frontline

London South Bank University (LSBU) is marking National Apprenticeship Week 2021 by celebrating coming second out of all leading higher education apprenticeship...

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The Cybersmile Foundation marks Safer Internet Day 2021 with ‘Think Twice Before You Type’ campaign

The Cybersmile Foundation, with the support of Area 23 – an FCB Health Network Company (New York, NY), today releases its latest multichannel campaign to raise...

Win a legend

Cadbury partners with six of the nation’s top football clubs for the return of Find a Legend, Win a Legend

Cadbury has launched a new campaign to support the return of its Find a Legend, Win a Legend promotion. The push was developed in partnership with creative agency ELVIS....

We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really is now more important than ever, says Chris Baldwin of Sodexo.

Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers

With all but essential retail currently closed, UK consumers are missing aspects of the in-store shopping experience, according to a new nationwide survey published...

WPP

WPP and TikTok announce first-of-its-kind global agency partnership

WPP and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the...

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Hovis® Best of Both commits to donating additional loaves to help make 5 million sandwiches for families living in food poverty in 2021

Amidst many consumer challenges over Free School Meals, Hovis® Best of Both® has committed to increasing its support for families living in food poverty by donating an...

GS web

Golley Slater re-born curious for 2021 and beyond

Independent marketing communications agency Golley Slater today launches its new branding Curiosity Creates the Unexpected. The repositioning and branding bring the...

Haagen Daz web

Häagen-Dazs sticks it to January Blues with free giveaway of Wonder Woman 1984 Ice Cream on Deliveroo

Get set to turn January Blues into moments of wonder! Luxury ice cream brand Häagen-Dazs is looking to spread little moments of joy this week with a giveaway of...

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Spin to Win with Shell this Winter

Shell UK has launched Spin to Win, a brand-new reward campaign to give customers across the UK a much-needed boost of fun when visiting a Shell service station during...

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Seven lessons for European Premium Brands looking to thrive during recession

Research released today (Thursday, 14th January 2021) from the EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications...