IPM

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When Is Sales Promotion Not Sales Promotion?

As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...

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BRAND CULTURE POWER UP ENERGIZER’S CHRISTMAS CAMPAIGN

Brand Culture, specialists in entertainment and lifestyle partnerships and promotions, have powered up their client Energizer’s 2020 Christmas promotional campaign. ...

Weetabix web

Weetabix On The Go launches sportswear using 100% recycled bottles

Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...

loyalty web

A View From…IPL Community – The Rules that COVID broke

(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...

BK png

Together We Are Stronger

Cooperation and unity could not be more topical than right now, as we wait to hear the outcome of the US presidential election. As we see a nation divided, seemingly to...

Coca Cola png

Coca Cola Zero sugar brings back festive favourite, limited-edition Cinnamon Flavour

3 November 2020, London: With the start of the festive season just around the corner, Coca-Cola has announced the return of favourite limited-edition flavour, Coca-Cola...

tlc web

If you want to stop smoking, try carrots instead

For a long while the debate has raged: “is it more effective to incentivise or to punish?” I fondly remember Rory Sutherland’s TED talk arguing the effectiveness...

Natures Menu - web

Natures Menu’s Poo Bag Challenge goes online with latest social spots

21st September 2020: Premium pet food brand Natures Menu has released an upbeat, informative series of online videos to promote its popular Poo Bag Challenge. Created by...

TheGoodBusinessFestival

IPM backed ‘The Good Business Festival’ announces Act 1 speakers

Act 1 of The Good Business Festival is fast approaching, and we’re proud to be able to share with you some of the details of how our first event will take shape. A...

webinar 11th August

IPM Webinar: Gender Stereotyping Regulations Update

With the introduction of new gender stereotyping rules in 2019, regulators attempted to reflect societal changes taking place in the UK. We are hosting a webinar that...