IPM

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion

Achieving effectiveness

With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...

There are nearly two trillion packs manufactured around the world every year; even if we assume that only 1% of them are connected to the IoT, then we are talking about 20 billion packs in the network.

Winning with the Internet of Packs

The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...

The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the success of the wider marketing community.

IPM 30 Under 30 2017

The IPM’s 30 Under 30 program recognises the promotional marketing industry’s next generation of leaders whose creativity, knowledge and drive are vital to the...