Category: IPM

How To Create The ‘Feel Good’ Retail We All Need Right Now

By Rupert Cook – Marketing Director Gekko Group While the economy has fully opened up after the end of pandemic restrictions, we are faced with fresh challenges....

Facilitating Promotional Marketing Campaign Success

By Julian Kent, Sales Director, Multi Resource Marketing Ltd Most promotional activities aim to generate more sales for the client and provide a good return on...

Midlands Agency, Folk, lead the creative direction of the Pret ‘At Home’ campaign

Birmingham based Creative Marketing Agency Folk, announced the arrival of the Pret ‘At Home’ range in retailers by developing a set of four key visuals to announce...

N2O and Tesco offer a taste of summer with pop-up food festival

Award-winning creative brand experience agency, N2O, will deliver an immersive touring pop-up food festival in partnership with Tesco to inspire customers and colleagues...

All In from 1HQ

‘Download 1HQ Global’s latest Cue Magazine, ‘All In’ here 1HQ delve into the world of Inclusive Design and how authentic, honest brands can create meaningful...

How to win business in the face of the great customer resignation

By Andy Philpott, Sales and Marketing Director at Edenred. The first half of 2022 has seen brutal increases in the cost of living, not seen in a generation. Behind a...

Rewards Matter Most

Mando-Connect’s latest research conducted with YouGov provides yet more evidence that Rewards are the number 1 factor for Brits to join Loyalty programmes. 60% are...

Connected, Convenient, Commercial: Product Trial in a Post-Pandemic World

By Rob Booker, Client Partner at TRO Whilst Covid-19 has led to a challenging couple of years for many parts of the economy, changing consumer habits have had a broadly...

Experience12 Promotes Two to Operational Board

Experience12, the entertainment experiential specialist, has created a new operational board, promoting George Bateman and Nick Parker into new board roles. The op-board...

Mando-Connect Loyalty Event Celebrates Whitepaper Launch

Mando-Connect and Ogilvy hosted one of the first face-to-face loyalty events since 2019 to celebrate the launch of Mando-Connects latest whitepaper: ‘What the British...