IPM

IMC Awards

IMC European Awards 2018 announces 62 winners

62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 29 agencies from 7 countries. Czech Republic and...

Linkedin

IPM launches The Awards 2019

The IPM has today announced the official launch of their annual awards for 2019. The IPM Awards 2019 will celebrate and reward more brilliantly effective, insightful...

EPS

IPM Experiential Community to partner with Event Production Show

The IPM Experiential Community has announced a unique event partnership for February 2019. The IPM will be an Association Partner of the Event Production Show and sole...

aliya

IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level

Aliya Ladha, Marketing Executive at TCC Global, shares her experience of this year’s IPM 30 Under 30 programme. To anyone thinking about applying for the IPM 30...

TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings.

TLC Marketing appoints Emma Lloyd to UK board to boost comms strategy

TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings. Emma,...

sidiqa

The IPM welcomes Sidiqa Hazara as its new Membership Manager

The IPM, the UK trade body representing the promotional marketing and brand activation industry, has announced Sidiqa Hazara as its new Membership Manager to lead the...

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on ‘sales promotion’, at +4.0.

IPA Bellwether shows increase in promotional marketing spend in Q2 2018

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...

Marc Rigby of MRM looks at the relevance of Sales Promotion to today's marketing industry. Image: Lucozade Unstoppable Bottle campaign

How does Promotional Marketing fit into today’s marketing mix?

Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...

Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’.

Savvy launches live brand experience division

Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...