Category: Partnership Marketing

Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push

Birds Eye Green Cuisine is revealing a new integrated campaign to support its role as the official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games....

Wall’s Pastry Selects Ten Feet Tall For SportsAid On-Pack Promotion

  Ten Feet Tall, the ‘impact marketing’ agency, has been chosen by Wall’s Pastry, the UK’s leading sausage roll brand, to create, design and deliver an...

Cinema Returns On May 17th – Is It Still A Powerful Promotional Tool?

The invention of television, war, video, DVD’s and streaming services have all been declared to be the “death of cinema”, but it survived and thrived…will...

Leeds agency drives sales for Wagon Wheels

Promotional marketing agency Cat Among The Pigeons has developed a major on-pack promotion for Wagon Wheels featuring BBC Top Gear and the famous racing driver Stig!...

Cadbury partners with six of the nation’s top football clubs for the return of Find a Legend, Win a Legend

Cadbury has launched a new campaign to support the return of its Find a Legend, Win a Legend promotion. The push was developed in partnership with creative agency ELVIS....

WPP and TikTok announce first-of-its-kind global agency partnership

WPP and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the...

Cadbury Creme Egg celebrates 50th birthday with Golden Goobilee push

LONDON, 4th January 2021 – Cadbury Creme Egg, the Mondelēz International owned chocolate brand, has today revealed its annual campaign, which this year takes the form...

BRAND CULTURE POWER UP ENERGIZER’S CHRISTMAS CAMPAIGN

Brand Culture, specialists in entertainment and lifestyle partnerships and promotions, have powered up their client Energizer’s 2020 Christmas promotional campaign. ...

Samsung team up with Olympic gymnast Max Whitlock launch new fragrance…

Samsung have teamed up with Olympic gold medal winner Max Whitlock to launch a new perfume which aims to capture the very essence of fresh laundry. The British athlete...

YouGov and The Brand Partnerships Community on the undimmable power of cinema

As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...