Partnership Marketing

T H - web

Samsung team up with Olympic gymnast Max Whitlock launch new fragrance…

Samsung have teamed up with Olympic gold medal winner Max Whitlock to launch a new perfume which aims to capture the very essence of fresh laundry. The British athlete...

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YouGov and The Brand Partnerships Community on the undimmable power of cinema

As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...

Mongoose -17 JULY 2020

Cineworld and Picturehouse Cinemas appoints Mongoose Promotions as B2B Voucher Sales Agency

Cineworld Cinemas has appointed promotions and partnerships agency Mongoose Promotions to invigorate its Voucher products for sales promotion, employee reward and...

TGBF pink

IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER

The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....

NowTV - 23 April 2020

NOWTV Appoints TracyLocke London As Retail and Shopper Agency

Following a competitive pitch, NOWTV has appointed TracyLocke London as their retail marketing agency for UK & Ireland. TracyLocke will partner with NOWTV on the...

Big Issue App

The Big Issue Launches New App in Partnership With Pugpig to Support Vendors

From 16th April 2020,  The Big Issue, in partnership with a publishing platform, Pugpig, has launched a new app and digital edition to maximise sales and support...

Secret sofa campaign 16 April

Secret Cinema launches Secret Sofa in partnership with Häagen-Dazs

14th April 2020: Secret Cinema, the pioneers of immersive storytelling, announces the launch of Secret Sofa, a weekly home entertainment series where audiences can...

Mastercard - Uber partnership

Uber Eats partners with Mastercard to commit an additional 40,000 meals for NHS staff

Uber Eats partners with Mastercard to commit an additional 40,000 meals for NHS staff Extending Uber Eats initial commitment of 100,000 meals announced last week Anyone...

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#TBT: Top 3 Easter 2019 campaigns from brands you wouldn’t expect

Easter is not only a busy time for consumers, traditional marketeers and the chocolate industry, but it can also be eventful for some less obvious practitioners. Below,...

Toosie Slide - Brand Culture

TOOSIE SLIDE – THE SONG BORN OF A PANDEMIC

Ben Hubbard, Brand Partnerships Manager at Brand Culture says in a worldwide socio-economic shift, such as we are experiencing now, there are inevitably winners and...