Tag: campaign of the month, campaign of the week, Christmas, experiential marketing, Lego, rebuild the world, savoy hotel
The LEGO Group unveils the Twelve Rebuilds of Christmas at famous London hotel
Creativity has been brought to life in brick-form at The Savoy after The LEGO Group unveiled the Twelve Rebuilds of Christmas. A rewrite of The Twelve Days of...
Logic brings Shape and Vape to UK cities
Logic Vapes are bringing the #1 selling pod device*, Logic Compact, to cities around the UK. Logic’s Shape & Vape is an immersive and disruptive experiential...
Experiential marketing ROI: How do your people measure up?
Carina Filek, Global COO of Elevate Staffing and Staffing Partner of the IPM COGS Awards 2019, shares how brands can measure the impact of their event staffing teams...
Krispy Kreme unveils ‘doughnut playground’ pop-up
It’s what’s on the inside that counts, and that’s certainly true with the opening of Krispy Kreme’s indulgent doughnut playground this March. The two-day...
Why personalisation is the sixth sense
Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...
IPM to host sessions at the Event Production Show 2019
The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space...
WaterAid creates stunt to highlight child deaths due to dirty water
WaterAid recently placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral as a stark reminder of the number of young children’s lives lost...
The Economist expands on new TV ad with experiential activation
The Economist, a leading source of analysis on international business and world affairs, recently expanded on its new ‘Never Stop Questioning’ TV commercials with a...
Air Canada showcases destinations with ‘Poutinerie’ pop-up
Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...
2018… a fallow year for UK festivals?
Oct 04, 2018
What happens to the festival industry in a year when the greatest show on earth, Glastonbury, takes a year out, asks Orla Ryan of ignis When Glastonbury, a festival the...