The Institute of Promotional Marketing
Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign with an event focusing on the superior taste of its everyday tea.

May 26, 2017experiential, News0

Clipper turns up volume with Flavour That Sings experiential

Danish online start-up LuggageHero, which allows tourists to drop off their luggage at local shops, pubs and other retail outlets so they can make the most of their holiday time, has launched in London with the help of brand ambassadors from staffing and experiential providers StreetPR.

May 26, 2017experiential, News0

StreetPR helps LuggageHero, “Uber for left-luggage”, launch in London

Chiquita Bananas have partnered with Universal and Illumination Entertainment on the latest instalment of the hugely successful Despicable Me franchise – Despicable Me 3.

May 24, 2017News, shopper0

Chiquita Bananas partners Despicable Me 3

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are.

May 22, 2017Digital, News0

Lucozade Sport launches Move More Win More promo

Industry

Brand Commerce agency KHWS has appointed Gary Brooks as Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets.
industryNews
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KHWS appoints Gary Brooks as Creative Director

May 22, 20170

Brand Commerce agency KHWS has appointed Gary Brooks as Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets....

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Creative technology and innovation agency CURB has appointed Adam Azor as Managing Director. Azor (right of picture) joins CURB from Jack Morton Worldwide where he was Senior Vice President, Integrated and Digital Marketing. Prior to Jack Morton he was Head of Brand Experience at creative agency BMB.

CURB names Adam Azor as Managing Director
Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global leader in herbs and spices.

‘Spice girl’ joins Umbrella as Client Services Director
The IPM has launched The COGS Awards 2017, the recognition programme for service partners, and is encouraging members and non-members alike from business sectors such as handling, risk, print, staffing, digital, event and risk management to seize the opportunity to show the world how their contributions have helped create world-class campaigns.

COGS Awards 2017 opens for entries
Award winning marketing services, handling and fulfilment business MRM has named ex-Howell Penny Client Director Marc Rigby as Managing Director.

MRM appoints Rigby as Managing Director

Shopper

Chiquita Bananas have partnered with Universal and Illumination Entertainment on the latest instalment of the hugely successful Despicable Me franchise – Despicable Me 3.
Newsshopper
Like

Chiquita Bananas partners Despicable Me 3

May 24, 20170

Chiquita Bananas have partnered with Universal and Illumination Entertainment on the latest instalment of the hugely successful Despicable Me franchise – Despicable Me...

Read More
Shopper Marketing decisions don’t just happen in store – brands need to reach the consumer at every moment of the purchase journey, including in their own homes, says Mark Davies of Whistl

Shopper Marketing is coming home
Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal.

Cadbury launches ‘Adopt a Cow’ promotion
Quaker Oats has partnered design company MissPrint for an on-pack promotion giving away limited edition designer mason jars.

Quaker partners MissPrint for ‘overnight oats’ designer jars
TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring them in its bespoke ‘TRO Boutique.

TRO Retail takes ‘TRO Boutique’ to the Retail Design Expo

Experiential

Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign with an event focusing on the superior taste of its everyday tea.
experientialNews
Like

Clipper turns up volume with Flavour That Sings experiential

May 26, 20170

Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign with an experiential event focusing...

Read More
Danish online start-up LuggageHero, which allows tourists to drop off their luggage at local shops, pubs and other retail outlets so they can make the most of their holiday time, has launched in London with the help of brand ambassadors from staffing and experiential providers StreetPR.

StreetPR helps LuggageHero, “Uber for left-luggage”, launch in London
Leading sports nutrition brand, Maximuscle, saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the brand’s stand included a sampling bar featuring an array of new products, free giveaways, fitness challenges and appearances by leading sports and fitness personalities.

Maximuscle ‘Make Gains’ at BodyPower Expo
The Royal Horticultural Society (RHS) has commissioned full-service event production and brand experience agency, Event Concept | Veevers Carter to deliver an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017.

RHS Chelsea Flower Show 2017 to feature major experiential activation
The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture for The Economist.

Sense US launches with Economist’s #feedingthefuture

B2B

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services
b2bNews
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Improving the effectiveness of channel incentives

Mar 13, 20170

For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...

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Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing marketers a 'Smelly Christmas'.

Above + Beyond focuses on ‘wonderful imperfections’ of Christmas
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.

Promotional travel expert Inspire opens Brazil office
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.

Virgin Experience Days Xmas Campaign

Digital

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are.
DigitalNews
1

Lucozade Sport launches Move More Win More promo

May 22, 20170

Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are,...

Read More
Eagle Eye, the SaaS technology company which validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, has won a new three year contract with John Lewis PLC for the deployment of its Eagle Eye AIR platform to deliver improved digital customer marketing.

Eagle Eye wins John Lewis contract
To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive Augmented Reality (AR) audio visual cover wrap for NME’s free weekly magazine.

GAME celebrates Prey launch with NME’s first-ever AR cover wrap
To celebrate Mother’s Day in the US, KFC is giving away a free romance novella, ‘Tender Wings of Desire’, featuring founder (and now brand character) Colonel Harland Sanders as the love interest.

Col Sanders as romantic hero in KFC US Mother’s Day promo
Martini, title sponsor of F1 racing team Williams, is partnering Airbnb to offer the chance to spend a night in the Williams Martini Racing garage at the Silverstone Circuit, the night before the 2017 Formula One Rolex British Grand Prix

Martini and Airbnb offer chance to spend a night in the Williams Martini Racing Garage

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