The Institute of Promotional Marketing
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional campaigns – is now open for entries. The entry deadline is July 19 2018.

May 18, 2018Digital, Employee and staff motivation, experiential, industry, IPM, Loyalty, News, Partnership Marketing, Prize promotion, shopper, SponsorshipComments Off on IPM COGS Awards 2018 now open for entries!

IPM COGS Awards 2018 now open for entries!

SodaStream has celebrated the upcoming Royal Wedding by creating a set of limited-edition bottles featuring five exclusive hat designs, inspired by headgear previously worn by female members of the UK Royal Family, and auctioning them off for charity.

May 17, 2018Digital, NewsComments Off on SodaStream celebrates Royal Wedding with limited edition bottle hats and charity link

SodaStream celebrates Royal Wedding with limited edition bottle hats and charity link

“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of Jackanory

May 16, 2018Comment, experiential, NewsComments Off on Using experiential to engage and involve Millennials drives travel bookings

Using experiential to engage and involve Millennials drives travel bookings

Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on buying a TV back, up to a maximum value of £24,999.

May 14, 2018Digital, News, Prize promotion, shopperComments Off on Currys PC World ‘Get Your TV for FREE’ promotion

Currys PC World ‘Get Your TV for FREE’ promotion

Industry

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional campaigns – is now open for entries. The entry deadline is July 19 2018.
DigitalEmployee and staff motivationexperientialindustryIPMLoyaltyNewsPartnership MarketingPrize promotionshopperSponsorship
Like

IPM COGS Awards 2018 now open for entries!

May 18, 2018Comments Off on IPM COGS Awards 2018 now open for entries!

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...

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The IPM’s 30 Under 30 programme, sponsored by Sodexo, is aimed at identifying some of the brightest and best young talent in the UK promotional marketing industry. Over the next few months, www.promomarketing.info will be featuring comment from selected members of the 2018 30 Under 30 programme on a range of topics relevant to promotional marketing. The first topic is the impact of digital marketing and online shopping on the traditional retail industry…

30 Under 30: does digital marketing and online shopping mean the end for traditional retail?
Live & Breathe, the integrated brand activation agency, has appointed Sarah Anderson to the newly-created role of Client Service Director.

Live & Breathe names Sarah Anderson as new Client Service Director
The Institute of Promotional Marketing (IPM) has announced the shortlist for the IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme.

IPM Awards 2018 shortlist announced
Jim Conning of Royal Mail Data Services (RMDS) provides some practical tips for how to use customer data in promotions.

Customer data and promotional marketing – four areas to focus on

Shopper

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional campaigns – is now open for entries. The entry deadline is July 19 2018.
DigitalEmployee and staff motivationexperientialindustryIPMLoyaltyNewsPartnership MarketingPrize promotionshopperSponsorship
Like

IPM COGS Awards 2018 now open for entries!

May 18, 2018Comments Off on IPM COGS Awards 2018 now open for entries!

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...

Read More
Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on buying a TV back, up to a maximum value of £24,999.

Currys PC World ‘Get Your TV for FREE’ promotion
Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and will be offering the chance to win tickets to the live Love Island final.

Echo Falls in partnership deal with ITV2’s Love Island
Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate ‘The Science of You’.

Yakult celebrates ‘The Science of You’ with new on-pack promotion
Walkers, the UK’s leading savoury snacking brand, has launched an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period.

Walkers gets summer sorted with 25% off Virgin Experience Days

Experiential

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional campaigns – is now open for entries. The entry deadline is July 19 2018.
DigitalEmployee and staff motivationexperientialindustryIPMLoyaltyNewsPartnership MarketingPrize promotionshopperSponsorship
Like

IPM COGS Awards 2018 now open for entries!

May 18, 2018Comments Off on IPM COGS Awards 2018 now open for entries!

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...

Read More
“Tell me and I forget, teach me and I may remember, involve me and I learn” should be the mantra for travel marketers targeting Millennials, says Lucy Gillions of Jackanory

Using experiential to engage and involve Millennials drives travel bookings
Cornwall will be coming to Observation Point on London’s South Bank on Monday 14th May to kick off a UK-wide roadshow for ice-cream company Kelly’s of Cornwall, offering consumers the chance to sample its range and enter a competition to win a Cornish beachside weekend break.

Kelly’s of Cornwall ‘Grand Flavour Tour’ roadshow
To celebrate the wedding of Prince Harry to American actress Meghan Markle – which takes place at 5.30am New York Time – Kellogg’s NYC Café, in iconic Union Square, New York, will open its doors for early risers to watch the televised ceremony, enjoy a modern cereal-centric breakfast and even create their own Kellogg's-inspired fascinator from a cereal box.

Kellogg’s NYC Café to celebrate royal wedding with breakfast bash
Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years, including a partnership with the Cheltenham Jazz Festival, sampling and an on-pack promotion offering consumers a chance to New Orleans plus tickets to the New Orleans Jazz Festival.

Westons launches jazz promotion as part of £3.5m marketing investment

B2B

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services
b2bNews
6

Improving the effectiveness of channel incentives

Mar 13, 20170

For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...

Read More
Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing marketers a 'Smelly Christmas'.

Above + Beyond focuses on ‘wonderful imperfections’ of Christmas
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.

Promotional travel expert Inspire opens Brazil office
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.

Virgin Experience Days Xmas Campaign

Digital

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional campaigns – is now open for entries. The entry deadline is July 19 2018.
DigitalEmployee and staff motivationexperientialindustryIPMLoyaltyNewsPartnership MarketingPrize promotionshopperSponsorship
Like

IPM COGS Awards 2018 now open for entries!

May 18, 2018Comments Off on IPM COGS Awards 2018 now open for entries!

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...

Read More
SodaStream has celebrated the upcoming Royal Wedding by creating a set of limited-edition bottles featuring five exclusive hat designs, inspired by headgear previously worn by female members of the UK Royal Family, and auctioning them off for charity.

SodaStream celebrates Royal Wedding with limited edition bottle hats and charity link
Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on buying a TV back, up to a maximum value of £24,999.

Currys PC World ‘Get Your TV for FREE’ promotion
Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate ‘The Science of You’.

Yakult celebrates ‘The Science of You’ with new on-pack promotion
Walkers, the UK’s leading savoury snacking brand, has launched an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period.

Walkers gets summer sorted with 25% off Virgin Experience Days

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