The Institute of Promotional Marketing
Glade_IPM

Sep 17, 2021industry, IPM, News, shopperComments Off on Glade partners with Calm for the launch of new Aromatherapy collection

Glade partners with Calm for the launch of new Aromatherapy collection

N20_IPM

Sep 17, 2021IPM, NewsComments Off on N2O and Aquafresh give kids excitement for the dentist

N2O and Aquafresh give kids excitement for the dentist

Whistl_IPM (1)

Sep 17, 2021Campaign of the Week, Case Study, Covid-19, Door drop, NewsComments Off on Covid Featured Case Study-RNLI Fundraising Campaign from Whistl

Covid Featured Case Study-RNLI Fundraising Campaign from Whistl

TLC_IPM

Sep 17, 2021Campaign of the Week, Charity, Covid-19, NewsComments Off on Covid Featured Case Study-One Million Meals from TLC Marketing

Covid Featured Case Study-One Million Meals from TLC Marketing

Experiential

NBQW_IPM
experientialIPMNews
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The most successful National BBQ Week – ever!

Aug 20, 2021Comments Off on The most successful National BBQ Week – ever!

The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with...

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Jagermeister_IPM

Jägermeister Open Coffee Shop and Unveil Coffee Bean Dispensing Billboard
Old Mout Kiwi Camp IPM

The Kiwi Camp is the Little Camp With a Big Impact
Goodwood_IPM

The next generation of technology and robots achieving the unimaginable at Goodwood Festival of speed
N20_Red Bull_IPM

N20 and Red Bull Challenge Customers to and F1 Tyre Change ahead of the British Grand Prix

Shopper

Glade_IPM
industryIPMNewsshopper
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Glade partners with Calm for the launch of new Aromatherapy collection

Sep 17, 2021Comments Off on Glade partners with Calm for the launch of new Aromatherapy collection

Glade’s new consciously crafted Aromatherapy fragrance collection launched across Europe, with a range of relaxing and uplifting fragrances and product formats...

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Swizzels_IPM

Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion
Lucozade_Ribena_Suntory_IPM (2)

‘Together, we are Great British Summer’ launches – Lucozade Ribena Suntory’s first multi-brand campaign
TenFeet_Wall's_1600x776

Wall’s Pastry Selects Ten Feet Tall For SportsAid On-Pack Promotion
Buxton_ZealCreative

ZEAL helps BUXTON multi-pack sales “Rise Up”

Partnership

BirdsEye_Elvis _IPM (1)
industryIPMNewsPartnership MarketingPartnerships
3

Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push

Jul 16, 2021Comments Off on Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push

Birds Eye Green Cuisine is revealing a new integrated campaign to support its role as the official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games....

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TenFeet_Wall's_1600x776

Wall’s Pastry Selects Ten Feet Tall For SportsAid On-Pack Promotion
Mongoose_Cinema_1600x776

Cinema Returns On May 17th – Is It Still A Powerful Promotional Tool?
CAP web

Leeds agency drives sales for Wagon Wheels
Win a legend

Cadbury partners with six of the nation’s top football clubs for the return of Find a Legend, Win a Legend

Digital

National BBQ Week _IPM
DigitalexperientialIPMNews
1

A Quarter Century of Better British BBQ’ing supported by major grocery brands

Jul 16, 2021Comments Off on A Quarter Century of Better British BBQ’ing supported by major grocery brands

National BBQ Week returns in early July to celebrate 25 years of better British BBQ. Sponsored by leading grocery brands, as one of the UK’s top awareness weeks*,...

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VozLab_Insight_1600x776

Voice Tech and Alexa – Past, Present and Future By Maria Noel Reyes At VozLab
Egg web

CADBURY CREME EGG’S GOLDEN GOOBILEE DRAWS TO A CLOSE WITH EXCLUSIVE COMMEMORATIVE PLATES
We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really is now more important than ever, says Chris Baldwin of Sodexo.

Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers
exp 12 web

2020: Let’s Raise a Glass to Everything That’s Kept Us Entertained During Lockdown

Industry

Glade_IPM
industryIPMNewsshopper
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Glade partners with Calm for the launch of new Aromatherapy collection

Sep 17, 2021Comments Off on Glade partners with Calm for the launch of new Aromatherapy collection

Glade’s new consciously crafted Aromatherapy fragrance collection launched across Europe, with a range of relaxing and uplifting fragrances and product formats...

Read More
N20_Red Bull_IPM

N20 and Red Bull Challenge Customers to and F1 Tyre Change ahead of the British Grand Prix
Starling_InstaVolt_IPM

Starling Bank supercharges its brand with InstaVolt partnership
BirdsEye_Elvis _IPM (1)

Green Cuisine celebrates Team GB sponsorship in Manga-inspired “Powered by Plants” push
Jacksons of Yorkshire_IPM (2)

Welcome to Yorkshire with Jacksons

Other

Cue_Magazine_IPM (1)
IPMNewsOther
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1HQ Brand Agency’s latest Cue magazine, ‘All Systems Go’ is out now!

Aug 13, 2021Comments Off on 1HQ Brand Agency’s latest Cue magazine, ‘All Systems Go’ is out now!

Cue 13 takes a detailed look at how Systems Thinking provides a view of the world working as an interconnected whole. We highlight how this holistic approach interlinks...

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Wasserman 22 MAY 2020

Making The Most Of This Pit Stop
The Big Issue campaign

The Big Issue magazine is now available to purchase in Sainsbury’s & McColl’s retail outlets
Untitled design (17)

XYZ Named Agency Of The Year at The Drum Experience Awards 2019
Untitled design (15)

XYZ appoints First Experience Design Lead

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