The Institute of Promotional Marketing
aliya

Oct 23, 2018industry, IPM, NewsComments Off on IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level

IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level

yorkshire tea

Oct 23, 2018Digital, NewsComments Off on Yorkshire Tea launches AR experience to teach environmental sustainability

Yorkshire Tea launches AR experience to teach environmental sustainability

scrabble

Oct 22, 2018experiential, NewsComments Off on Scrabble to celebrate 70 years with immersive pop-up

Scrabble to celebrate 70 years with immersive pop-up

ciroc

Oct 19, 2018News, shopperComments Off on Cîroc vodka adds limited-edition winter flavour, Black Raspberry

Cîroc vodka adds limited-edition winter flavour, Black Raspberry

Industry

aliya
industryIPMNews
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IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level

Oct 23, 2018Comments Off on IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level

Aliya Ladha, Marketing Executive at TCC Global, shares her experience of this year’s IPM 30 Under 30 programme. To anyone thinking about applying for the IPM 30...

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chris baldwin

The golden rule of successful promotions: know your customer
cloud 9 post skydive

Cloud Nine raises £1,500 for Alzheimer’s Society after skydive
CLARINS-HAYGARTH PITCH WIN

Clarins appoints Haygarth as lead marketing agency
We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass

Pack-a-Punch

Shopper

ciroc
Newsshopper
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Cîroc vodka adds limited-edition winter flavour, Black Raspberry

Oct 19, 2018Comments Off on Cîroc vodka adds limited-edition winter flavour, Black Raspberry

Diageo Reserve has announced the extension of its ultra-premium Cîroc vodka portfolio with the addition of limited-edition, Black Raspberry. The new launch marks the...

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walkers

Walkers gears up for Christmas with festive flavours
CLARINS-HAYGARTH PITCH WIN

Clarins appoints Haygarth as lead marketing agency
Trebor, the UK’s number one mint brand, is offering thousands of consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small.

Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes
Baby and toddler food brand Kiddylicious has created a new version of its hugely popular online game, Wafer Wipeout, with new graphics, ingredients and prizes.

Kiddylicious creates new mobile game

Experiential

scrabble
experientialNews
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Scrabble to celebrate 70 years with immersive pop-up

Oct 22, 2018Comments Off on Scrabble to celebrate 70 years with immersive pop-up

Scrabble invites visitors to celebrate how words and language have evolved over its 70-year history with a pop-up in the lower ground atrium of Westfield London on...

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drager

Dräger embark on European roadshow
elizabeth arden

Elizabeth Arden to celebrate cult beauty balm with pop-up
week 42

Converse reward the sneaker community with pop-up café
The Body Shop, The Enchanted Forest visual

The Body Shop create sensorial forest-themed pop-up

B2B

TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings.
b2bEmployee and staff motivationindustryIPMLoyaltyNewsPartnership MarketingPrize promotionshopper
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TLC Marketing appoints Emma Lloyd to UK board to boost comms strategy

Oct 02, 2018Comments Off on TLC Marketing appoints Emma Lloyd to UK board to boost comms strategy

TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings. Emma,...

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Snacks of Cash

Kellogg’s gives retailers the chance to win £10,000
Merlin & HeyHuman

Merlin appoints HeyHuman to promote world-first conservation project
Symingtons_team_shot (002)

Brass wins new campaign for Symington’s
Paulina Polec of youth marketing specialists BAM Agency explains why it’s not just the biggest brands than can benefit from reaching out to new students

Local vs Global: Who wins at Freshers?

Digital

yorkshire tea
DigitalNews
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Yorkshire Tea launches AR experience to teach environmental sustainability

Oct 23, 2018Comments Off on Yorkshire Tea launches AR experience to teach environmental sustainability

Lucky Generals and Goodstuff have teamed up with virtual technology specialist Zappar to create an augmented reality (AR) mobile experience that educates young families...

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P&O

P&O Cruises launches the cruise industry’s first augmented reality experience
Baby and toddler food brand Kiddylicious has created a new version of its hugely popular online game, Wafer Wipeout, with new graphics, ingredients and prizes.

Kiddylicious creates new mobile game
week 41

First Bus Scotland puts ‘bus in a box’ in experiential activation
lion

ES Devlin and Google create a fluorescent red poetry-reciting lion at Trafalgar Square

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