The Institute of Promotional Marketing
Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’.

Jun 21, 2018experiential, industry, IPM, NewsComments Off on Savvy launches live brand experience division

Savvy launches live brand experience division

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.

Jun 21, 2018b2b, Content marketing, Digital, Employee and staff motivation, experiential, industry, IPM, Loyalty, News, Partnership Marketing, Prize promotionComments Off on COGS Awards 2018 deadline just four weeks away!

COGS Awards 2018 deadline just four weeks away!

Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company

Jun 21, 2018Comment, Loyalty, News, Prize promotion, shopperComments Off on Money can’t buy you love

Money can’t buy you love

Energy drink Carabao has launched a new on-pack offer giving UK and Irish consumers the chance to win a share of a total £1m cash prize fund, the brand’s biggest-ever giveaway. The top prize has been set at £50,000.

Jun 21, 2018Digital, News, Prize promotion, shopper, SponsorshipComments Off on Carabao £1m prize giveaway

Carabao £1m prize giveaway

Industry

Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’.
experientialindustryIPMNews
Like

Savvy launches live brand experience division

Jun 21, 2018Comments Off on Savvy launches live brand experience division

Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...

Read More
Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.

COGS Awards 2018 deadline just four weeks away!
Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.

Fulfilment house mda acquired by European logistics specialist Staci
Behavioural communications agency HeyHuman has announced the appointment of Liz Brown to the new role of Associate Creative Director. Her hiring brings an all-female creative lead to HeyHuman, alongside Executive Creative Director, Shnoosee Bailey, and Creative Director, Carole Davids.

HeyHuman builds all-female creative team with new ACD hire
Lucozade and tbk Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the biggest networking event of the promotional marketing industry year.

Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner

Shopper

Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company
CommentLoyaltyNewsPrize promotionshopper
Like

Money can’t buy you love

Jun 21, 2018Comments Off on Money can’t buy you love

Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company A typical FMCG brand’s customer retention strategy relies...

Read More
Energy drink Carabao has launched a new on-pack offer giving UK and Irish consumers the chance to win a share of a total £1m cash prize fund, the brand’s biggest-ever giveaway. The top prize has been set at £50,000.

Carabao £1m prize giveaway
O2 is offering customers the opportunity to cover their fridges with snapshots, with a ‘gift with purchase’ offer giving away free Kodak Mini 2 Bluetooth printers (worth £89.99) when they buy an eligible handset either instore, online or over the phone.

O2 encourages customers to fill the fridge – with pictures
Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has signed up Great Britain Davis Cup captain Leon Smith to front the activity alongside last year’s brand ambassador, British no. 1 Johanna Konta.

Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018
Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.

Fulfilment house mda acquired by European logistics specialist Staci

Experiential

Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’.
experientialindustryIPMNews
Like

Savvy launches live brand experience division

Jun 21, 2018Comments Off on Savvy launches live brand experience division

Creative, digital and retail marketing agency Savvy has launched a brand experience division, ‘Savvy Live’. The new division is a response to increasing demand for...

Read More
Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.

COGS Awards 2018 deadline just four weeks away!
Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has signed up Great Britain Davis Cup captain Leon Smith to front the activity alongside last year’s brand ambassador, British no. 1 Johanna Konta.

Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018
Lucozade and tbk Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the biggest networking event of the promotional marketing industry year.

Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner
Discover Delicious, an organisation dedicated to promoting the food and flavour of Wales, is launching a new consumer-facing online marketplace, DiscoverDelicious.Wales, which celebrates Wales' best loved producers and the products that have made them local foodie favourites.

AgencyUK creates online marketplace for ‘Discover Delicious’ Welsh produce

B2B

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.
b2bContent marketingDigitalEmployee and staff motivationexperientialindustryIPMLoyaltyNewsPartnership MarketingPrize promotion
Like

COGS Awards 2018 deadline just four weeks away!

Jun 21, 2018Comments Off on COGS Awards 2018 deadline just four weeks away!

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for...

Read More
Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.

Fulfilment house mda acquired by European logistics specialist Staci
Lucozade and tbk Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the biggest networking event of the promotional marketing industry year.

Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner
The Black Tomato Travel Group has launched a new interactive video service, BLACKWIRE, a joint venture between its content division, Studio Black Tomato, and leading interactive video technology company, WIREWAX.

Black Tomato Group launches interactive video content platform
Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services

Improving the effectiveness of channel incentives

Digital

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for the IPM COGS Awards 2018 now, as the entry deadline is only four weeks away, on July 19 2018.
b2bContent marketingDigitalEmployee and staff motivationexperientialindustryIPMLoyaltyNewsPartnership MarketingPrize promotion
Like

COGS Awards 2018 deadline just four weeks away!

Jun 21, 2018Comments Off on COGS Awards 2018 deadline just four weeks away!

Companies which provide the essential elements which translate great creative ideas into brilliant promotional marketing campaigns should be planning their entries for...

Read More
Energy drink Carabao has launched a new on-pack offer giving UK and Irish consumers the chance to win a share of a total £1m cash prize fund, the brand’s biggest-ever giveaway. The top prize has been set at £50,000.

Carabao £1m prize giveaway
O2 is offering customers the opportunity to cover their fridges with snapshots, with a ‘gift with purchase’ offer giving away free Kodak Mini 2 Bluetooth printers (worth £89.99) when they buy an eligible handset either instore, online or over the phone.

O2 encourages customers to fill the fridge – with pictures
Nature Valley, the official snack bar of the Lawn Tennis Association (LTA), is bringing back its ‘The Court is Yours’ campaign for the second year running, and has signed up Great Britain Davis Cup captain Leon Smith to front the activity alongside last year’s brand ambassador, British no. 1 Johanna Konta.

Nature Valley partners Leon Smith and Johanna Konta for ‘The Court is Yours’ 2018
Behavioural communications agency HeyHuman has announced the appointment of Liz Brown to the new role of Associate Creative Director. Her hiring brings an all-female creative lead to HeyHuman, alongside Executive Creative Director, Shnoosee Bailey, and Creative Director, Carole Davids.

HeyHuman builds all-female creative team with new ACD hire

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