The Institute of Promotional Marketing
The Institute of Promotional Marketing (IPM) has announced the shortlist for the IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme.

Apr 20, 2018industry, IPM, NewsComments Off on IPM Awards 2018 shortlist announced

IPM Awards 2018 shortlist announced

Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants.

Apr 17, 2018News, Prize promotion, shopperComments Off on Golden Wonder aims for bigger slice of the snacks market with Pizza Hut promotion

Golden Wonder aims for bigger slice of the snacks market with Pizza Hut promotion

Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting recyclable plastic as payment, and will serve a zero-waste menu from eco-chef Tom Hunt.

Apr 17, 2018experiential, News, shopperComments Off on Ecover opens pop-up Rubbish Cafe to highlight plastic pollution

Ecover opens pop-up Rubbish Cafe to highlight plastic pollution

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Scanning the bottle with a smartphone or tablet loads ‘Gentleman’s Guide to Augmented Reality’.

Apr 17, 2018Digital, News, shopperComments Off on Treasury Wine Estates launches AR app for Gentleman’s Collection wines

Treasury Wine Estates launches AR app for Gentleman’s Collection wines

Industry

The Institute of Promotional Marketing (IPM) has announced the shortlist for the IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme.
industryIPMNews
Like

IPM Awards 2018 shortlist announced

Apr 20, 2018Comments Off on IPM Awards 2018 shortlist announced

The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...

Read More
Jim Conning of Royal Mail Data Services (RMDS) provides some practical tips for how to use customer data in promotions.

Customer data and promotional marketing – four areas to focus on
Quorn, the UK’s best-selling meat free brand, has renewed its successful partnership with the Lawn Tennis Association (LTA) for a further five years.

Quorn extends links with Lawn Tennis Association for another five years
Oreo, the world’s favourite cookie, has appointed Elvis to lead its next European-wide integrated campaign following a three-way creative pitch.

Elvis wins pan European Oreo brand activation brief
The Institute of Promotional Marketing (IPM) has announced the appointment of Paul Cope as its new Managing Director, to head the IPM’s Executive Team and lead the organisation forward.

IPM names Paul Cope as MD

Shopper

Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants.
NewsPrize promotionshopper
Like

Golden Wonder aims for bigger slice of the snacks market with Pizza Hut promotion

Apr 17, 2018Comments Off on Golden Wonder aims for bigger slice of the snacks market with Pizza Hut promotion

Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants. During the campaign,...

Read More
Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting recyclable plastic as payment, and will serve a zero-waste menu from eco-chef Tom Hunt.

Ecover opens pop-up Rubbish Cafe to highlight plastic pollution
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Scanning the bottle with a smartphone or tablet loads ‘Gentleman’s Guide to Augmented Reality’.

Treasury Wine Estates launches AR app for Gentleman’s Collection wines
pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In keeping with the TV ad, featuring a crane driver, the Sweeter Together Challenge requires two consumers to work together to operate a model crane to grab a giant McVitie’s ‘prize’ Nibble, to instantly win prizes that are ‘sweeter when enjoyed together’.

McVitie’s Nibbles ‘Sweeter Together Challenge’ crane game experiential and sampling
Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift truck which gave consumers the chance of a complementary brow wax, style and pamper brow 65 feet up in the air, with views over the River Thames and London skyline.

Benefit Cosmetics runs Extreme Brow Bar 65 feet above Thames

Experiential

Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting recyclable plastic as payment, and will serve a zero-waste menu from eco-chef Tom Hunt.
experientialNewsshopper
Like

Ecover opens pop-up Rubbish Cafe to highlight plastic pollution

Apr 17, 2018Comments Off on Ecover opens pop-up Rubbish Cafe to highlight plastic pollution

Eco-cleaning pioneers Ecover is opening London’s first Rubbish Café Thursday 3rd May in Covent Garden. The Ecover Rubbish Café is currency free, only accepting...

Read More
pladis-owned snacks brand McVitie’s is running an interactive experience to back its ‘Sweeter Together’ Masterbrand advertising and marketing campaign. In keeping with the TV ad, featuring a crane driver, the Sweeter Together Challenge requires two consumers to work together to operate a model crane to grab a giant McVitie’s ‘prize’ Nibble, to instantly win prizes that are ‘sweeter when enjoyed together’.

McVitie’s Nibbles ‘Sweeter Together Challenge’ crane game experiential and sampling
Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift truck which gave consumers the chance of a complementary brow wax, style and pamper brow 65 feet up in the air, with views over the River Thames and London skyline.

Benefit Cosmetics runs Extreme Brow Bar 65 feet above Thames
Neil Davidson from agency HeyHuman reports back on what film, interactive media, and music festival and conference SXSW 2018 had for the experiential marketer

SXSW delivered masterclasses in the art of experiential storytelling
EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show, unveiled at Hamleys Regent Street on Thursday March 22nd. A UK-wide experiential roadshow tour with intu shopping centres will follow in April. Credit: Matt Alexander/PA Wire.

Sylvanian Families unveils world’s smallest fashion show

B2B

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services
b2bNews
6

Improving the effectiveness of channel incentives

Mar 13, 20170

For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...

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Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing marketers a 'Smelly Christmas'.

Above + Beyond focuses on ‘wonderful imperfections’ of Christmas
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.

Promotional travel expert Inspire opens Brazil office
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.

Virgin Experience Days Xmas Campaign

Digital

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Scanning the bottle with a smartphone or tablet loads ‘Gentleman’s Guide to Augmented Reality’.
DigitalNewsshopper
Like

Treasury Wine Estates launches AR app for Gentleman’s Collection wines

Apr 17, 2018Comments Off on Treasury Wine Estates launches AR app for Gentleman’s Collection wines

Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...

Read More
Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample pack.

Hi-Chew uses digital vouchers for UK launch
The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a personalised selection of recipes based on their experiences.

Knorr launches ‘Eat Your Feed’ Instagram-powered menu app
Snack brand Pringles has launched a nationwide Digital Out-Of-Home (DOOH) campaign to encourage participation in its Easter on-pack promotion, “Take a Bite and Win a Flight”.

Pringles pops UGC onto digital posters to push “Take a Bite and Win a Flight”
Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion.

Oreo runs biscuit dispensing bus stop to push Cookie Quest game

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