Experiential

YES snacks

YES! Snacks to host free blindfolded food experience

This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...

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Shopper

l&b

Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

The Kraft Heinz Company, the world’s 5th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK...

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Partnership

Digital

Industry

blackjack fiona

Why personalisation is the sixth sense

Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...

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Other

aus day

Deliveroo creates ‘Edible Aussies’ for Australia Day

In celebration of Australia Day, Deliveroo has launched a range of ‘Edible Aussies’ – edible versions of Kylie Minogue and Chris Hemsworth -following...

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