The Institute of Promotional Marketing
Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion.

Sep 19, 2017News, shopper0

Options free digital magazine subscriptions offer

DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise.

Sep 19, 2017experiential, News0

DFDS Seaways promotes Amsterdam mini cruises with clog tour

Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which aims to help companies transform their approach to the customer experience.

Sep 19, 2017industry, News0

Ex-Blackjack MD Sally Alington launches ‘service delivery’ consultancy Ethos Farm

The newly created Omnicom Precision Marketing Group has announced two management appointments at digital, direct and CRM network Proximity Worldwide.

Sep 18, 2017industry, News0

Omnicom names new senior leadership for Proximity Worldwide

Industry

Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which aims to help companies transform their approach to the customer experience.
industryNews
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Ex-Blackjack MD Sally Alington launches ‘service delivery’ consultancy Ethos Farm

Sep 19, 20170

Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which...

Read More
The newly created Omnicom Precision Marketing Group has announced two management appointments at digital, direct and CRM network Proximity Worldwide.

Omnicom names new senior leadership for Proximity Worldwide
Inflexion Private Equity has announced that funds managed by Inflexion have completed the buyout of Virgin Experience Days, the UK’s leading experiences business.

Inflexion Enterprise Fund completes buyout of Virgin Experience Days
No matter what new technological invention, or innovation in promotion, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of Sodexo. PROMOTIONAL FEATURE

How to find the right promotional mechanic for your campaign
Brass, the Leeds-based integrated marketing agency, has expanded its insight offering with the appointment of Sam Bannister to the newly created role of Head of Insight.

Brass develops insight offering with new hire

Shopper

Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion.
Newsshopper
Like

Options free digital magazine subscriptions offer

Sep 19, 20170

Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion....

Read More
NaturZ Foods, which has been supplying independent stores with pulses, spices and rice since 2011, has launched a cinema ticket promotional reward campaign designed to thank customers for their business.

NaturZ Foods offers customers a free cinema voucher on purchase
Greene King, the official beer sponsor of English cricket and grass-roots rugby, is hosting a major sports-themed nationwide on-pack promotion, created and implemented by Farnham-based marketing agency Ten Feet Tall.

Ten Feet Tall creates ‘Great Sporting Moments’ for Greene King IPA
Quirky personalised gift company Harrow & Green, which usually sells its products via its own website or ecommerce sites such as Notonthehighstreet.com, is again opening a present personalisation pop-up in iconic department store Selfridges on London’s Oxford Street.

Harrow & Green runs Selfridges Christmas personalisation pop-up
Lucozade Zero has been rerunning its highly successful ‘Zero to Pay’ partnership with Missguided.co.uk, which first appeared in spring this year.

Lucozade Zero and Missguided ‘#Zero To Pay’ returns

Experiential

DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise.
experientialNews
Like

DFDS Seaways promotes Amsterdam mini cruises with clog tour

Sep 19, 20170

DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise. The...

Read More
Staffing and experiential agency StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. This will be on top of carrying out its usual checks on ongoing campaigns.

StreetPR to plough 2% of turnover back into quality control
Naked Juice invited visitors to Festival No.6 in Portmeirion, Wales, to step into the brand’s Colourtopia experience, a unique space full of possibilities, powered by its products.

Naked Juice adds Colourtopia to Festival No.6
Soft drinks brand innocent, which is owned by Coca-Cola, is supporting its recently-launched innocent Bubbles range with an experiential roadshow and sampling campaign across London.

innocent Bubbles Canteen gets Londoners ‘sparkling with health’
Cybersecurity firm Kaspersky Lab is running an experiential pop-up shop, The Data Dollar Store, at London’s Old Street Station on September 6th and 7th, in an attempt to highlight the fact that people do not understand just how valuable their personal data can be to big brands and criminals.

Kaspersky Lab runs ‘Data Dollar’ pop-up shop to highlight value of personal data

B2B

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services
b2bNews
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Improving the effectiveness of channel incentives

Mar 13, 20170

For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...

Read More
Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing marketers a 'Smelly Christmas'.

Above + Beyond focuses on ‘wonderful imperfections’ of Christmas
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.

Promotional travel expert Inspire opens Brazil office
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.

Virgin Experience Days Xmas Campaign

Digital

BIC, the world-renowned stationery manufacturer, has partnered with social networking platform Mumsnet to launch its latest Out-of-Home campaign for BIC KIDS, which has been designed by 10 budding artists aged between five and 11 years old.
DigitalNews
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BIC partners with Mumsnet to launch nation-wide OOH campaign designed by schoolchildren

Sep 15, 20170

BIC, the world-renowned stationery manufacturer, has partnered with social networking platform Mumsnet to launch its latest Out-of-Home campaign for BIC KIDS, which has...

Read More
Treasury Wine Estates (TWE) has unveiled the latest product in its Male Millennial wine range, “The Banished”, and added an Augmented Reality app for its 19 Crimes range as it looks to drive popularity with males aged 18 to 34.

TWE targets Male Millennials with “The Banished” red wine and AR app
SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for shoppers and brands alike.

New digital receipt validation service, SwiftReceipt, launches in UK
Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off's Benjamina, for the launch of its new flavoured dairy-free spreads range.

Flora teams up with food influencers for dairy-free flavoured spreads launch
As Usain Bolt prepared to run his last ever 100m race, Virgin Media celebrated the fastest man on the planet by using state-of-the-art projection technology to beam Bolt onto the streets of London for a virtual victory lap to mark his record-breaking career.

CURB helps Virgin Media celebrate Bolt’s final 100m race with virtual victory lap

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