The Institute of Promotional Marketing
Premium Spanish lager San Miguel has launched two new promotions, one targeting the on-trade and the other consumers under the ‘San Miguel La Experienca’ campaign banner.

Jun 27, 2017News, shopper0

San Miguel launches experience-based trade and consumer promotions

Children’s biscuit brand Barny is launching a new on-pack promotion, Rangers, which offers consumers the chance to win the top prize of a five-night family safari to Kruger National Park in South Africa, plus 500 Barny binoculars and 500 Discovery Diary activity books to be won every week.

Jun 26, 2017News, shopper0

Barny to create fun outdoor experiences in new Rangers promotion

Procter & Gamble-owned toilet paper brand Charmin offered New Yorkers their own private and personal toilet facilities last week, with the launch of Charmin Van-GO, the first-ever on-demand mobile bathroom service.

Jun 26, 2017experiential, News0

Charmin offers New York chance to ‘Van-GO’ in a private mobile toilet

Bring Your Dog To Work Day image 1600

Jun 23, 2017News, shopper0

Direct-to-desk pet product sample service launches on ‘Bring Your Dog to Work Day’

Industry

All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the IPM COGS Awards 2017 – the entry deadline is just three weeks away, at 23:59pm on Thursday, July 13 2017.
industryNews
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Only three weeks to COGS Awards 2017 entry deadline

Jun 22, 20170

All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the...

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David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually do

The Four Rs: measuring the effectiveness of online marketing from screen to store
IMC European Awards 2016 trophies waiting to be handed out.

IPM Awards winners told: “Now let’s show Europe what great promotions look like”
Award-winning travel incentive and prize fulfilment agency Cloud Nine Incentives has expanded its team with the appointment of Dawn Dean as Senior Account Manager.

Cloud Nine Incentives expands prize and incentive team
Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager.

Black Tomato Agency New Hire

Shopper

Premium Spanish lager San Miguel has launched two new promotions, one targeting the on-trade and the other consumers under the ‘San Miguel La Experienca’ campaign banner.
Newsshopper
Like

San Miguel launches experience-based trade and consumer promotions

Jun 27, 20170

Premium Spanish lager San Miguel has launched two new promotions, one targeting the on-trade and the other consumers under the ‘San Miguel La Experienca’ campaign...

Read More
Children’s biscuit brand Barny is launching a new on-pack promotion, Rangers, which offers consumers the chance to win the top prize of a five-night family safari to Kruger National Park in South Africa, plus 500 Barny binoculars and 500 Discovery Diary activity books to be won every week.

Barny to create fun outdoor experiences in new Rangers promotion
Bring Your Dog To Work Day image 1600

Direct-to-desk pet product sample service launches on ‘Bring Your Dog to Work Day’
Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing out free samples at the event’s venues around the country.

Eisberg extends Tour of Britain cycling race support
Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food.

Cobra ‘Brewed smooth for all food’ campaign partners London Food Month

Experiential

Procter & Gamble-owned toilet paper brand Charmin offered New Yorkers their own private and personal toilet facilities last week, with the launch of Charmin Van-GO, the first-ever on-demand mobile bathroom service.
experientialNews
Like

Charmin offers New York chance to ‘Van-GO’ in a private mobile toilet

Jun 26, 20170

Procter & Gamble-owned toilet paper brand Charmin offered New Yorkers their own private and personal toilet facilities last week, with the launch of Charmin Van-GO,...

Read More
Carbonated soft drink brand Orangina is launching a £2.4m experiential campaign this month, including sampling, plus an exclusive competition for independent retailers.

Orangina £2.4m sampling campaign plus retailer competition
Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK food and countryside festivals, including Bristol Balloon Fiesta, and selected supermarkets.

The Belvoir Balloon adds ‘A Little Drop of Lovely’ to UK festivals and supermarkets
Swedish fruit cider brand Rekorderlig will be offering consumers across the UK the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as it embarks on a 38-day ‘Lagom' tour of the country.

Rekorderlig cider turns the UK ‘Beautifully Swedish’
Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo taken of their pet pooch.

More Than launches first passport photo booth for dogs

B2B

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services
b2bNews
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Improving the effectiveness of channel incentives

Mar 13, 20170

For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...

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Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing marketers a 'Smelly Christmas'.

Above + Beyond focuses on ‘wonderful imperfections’ of Christmas
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.

Promotional travel expert Inspire opens Brazil office
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.

Virgin Experience Days Xmas Campaign

Digital

Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences that those in the out-of-home market deliver to customers and has brought in Kirstie Allsopp, self-confessed tea lover and TV personality, as a judge.
DigitalNews
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Clipper partners TV’s Kirstie Allsopp in hunt for nation’s best tea shop

Jun 20, 20170

Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences...

Read More
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and OOH specialists Kinetic to deliver a virtual reality (VR) experience as part of its Go Roam campaign.

Three partners Kinetic for VR experience for shoppers in London and Birmingham
Lucozade Ribena Suntory is running an on-pack promo for its Lucozade Sports brand which offers consumers the chance to win more prizes the more active they are.

Lucozade Sport launches Move More Win More promo
Eagle Eye, the SaaS technology company which validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, has won a new three year contract with John Lewis PLC for the deployment of its Eagle Eye AIR platform to deliver improved digital customer marketing.

Eagle Eye wins John Lewis contract
To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive Augmented Reality (AR) audio visual cover wrap for NME’s free weekly magazine.

GAME celebrates Prey launch with NME’s first-ever AR cover wrap

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