The Institute of Promotional Marketing
Heineken 0.0 alcohol-free lager was one of the sponsors for the first-ever Mindful Drinking Festival in mid-August.

Aug 22, 2017experiential, News0

Heineken 0.0 sponsors inaugural Mindful Drinking Festival

SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for shoppers and brands alike.

Aug 22, 2017Digital, News0

New digital receipt validation service, SwiftReceipt, launches in UK

German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK via a Virtual Reality experiential activation at Westfield Stratford City.

Aug 21, 2017experiential, News0

Eurowings and partners launch #FlyWithEd VR campaign in London

Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself (for a day).

Aug 21, 2017News, shopper0

Carling prize promo offers the chance to take home the Premier League trophy

Industry

How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards.
industryNews
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Getting the most from your incentive program

Aug 16, 20170

How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards. Employee incentives are a great way to drive the performance...

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Hyperion Adjusters sells majority stake, unveils new website

Hyperion Adjusters sells majority stake, unveils new website
Brand experience specialist BD Network has appointed Anna Stennett as Business Director to support its continued growth.

BD Network appoints Anna Stennett as Business Director
Brand experience agency ignis has appointed Ursula Benson as the agency’s Business Development Director. Benson has had senior positions at a range of major agencies. Most recently, she was Business Director at Rapp

Ignis recruits Business Development Director
London-based integrated marketing communications agency Big Group has acquired Bath-based Frontline Display International, expanding its footprint beyond the Thames Valley to Southwest England.

Big Group acquires Frontline Display International

Shopper

Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself (for a day).
Newsshopper
Like

Carling prize promo offers the chance to take home the Premier League trophy

Aug 21, 20170

Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership...

Read More
Panasonic has launched an on-pack promotion in the UK in conjunction with the release of the Sony film, Spider-Man: Homecoming.

Panasonic runs Spider-Man movie on-pack promo
Energy drink Carabao has launched an on-pack promotion to celebrate its three-year deal with the English Football League, which sees the Thai brand getting naming rights on the EFL Cup, now known as the Carabao Cups.

Carabao launches ‘Carabao Cup’ promotion to mark EFL sponsorship deal
Grace Foods UK is encouraging consumers to #RebootNormal with its biggest ever investment in its Grace Say Aloe soft drinks range. The £1million campaign runs from July to October. It will reach more than 10 million consumers, encouraging shoppers to ‘Reboot Your Normal’ with a light-hearted take on everyday ‘normal’ activities.

Grace Foods puts biggest ever investment behind Grace Say Aloe
Mars Chocolate UK has announced the return of its Sweet Sundays promotion for the sixth year running. Consumers who buy a range of Mars bitesize products will be able to claim free cinema tickets. Mars says it is its biggest bitesize activation in 2017.

Mars Sweet Sundays Episode VI

Experiential

Heineken 0.0 alcohol-free lager was one of the sponsors for the first-ever Mindful Drinking Festival in mid-August.
experientialNews
Like

Heineken 0.0 sponsors inaugural Mindful Drinking Festival

Aug 22, 20170

Heineken 0.0 alcohol-free lager was one of the sponsors for the first-ever Mindful Drinking Festival in mid-August. The Mindful Drinking Festival, which took place on...

Read More
German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK via a Virtual Reality experiential activation at Westfield Stratford City.

Eurowings and partners launch #FlyWithEd VR campaign in London
Marks & Spencer has launched a pop-up tasting experience as part of its ‘Spirit of Summer’ campaign, focusing on its new food range which has been inspired by the Mediterranean.

Marks & Spencer runs ‘Spirit of Summer’ pop up in Leeds
Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life.

Volvo invites consumers to ‘Escape the City in your City’ with new pop-up activity studio
The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro's iconic girls's toy brand, My Little Pony, returns to the UK this summer with a refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie.

My Little Pony Friendship Tour returns to UK

B2B

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services
b2bNews
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Improving the effectiveness of channel incentives

Mar 13, 20170

For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive...

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Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing marketers a 'Smelly Christmas'.

Above + Beyond focuses on ‘wonderful imperfections’ of Christmas
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America.

Promotional travel expert Inspire opens Brazil office
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories.

Virgin Experience Days Xmas Campaign

Digital

SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for shoppers and brands alike.
DigitalNews
Like

New digital receipt validation service, SwiftReceipt, launches in UK

Aug 22, 20170

SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for...

Read More
Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off's Benjamina, for the launch of its new flavoured dairy-free spreads range.

Flora teams up with food influencers for dairy-free flavoured spreads launch
As Usain Bolt prepared to run his last ever 100m race, Virgin Media celebrated the fastest man on the planet by using state-of-the-art projection technology to beam Bolt onto the streets of London for a virtual victory lap to mark his record-breaking career.

CURB helps Virgin Media celebrate Bolt’s final 100m race with virtual victory lap
Walkers has launched yet another flavour campaign, this time pitting three UK flavours against three from around the world, with consumers being asked to vote to swap one for the other.

Walkers ‘Choose Me or Lose Me’ flavour campaign
Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences that those in the out-of-home market deliver to customers and has brought in Kirstie Allsopp, self-confessed tea lover and TV personality, as a judge.

Clipper partners TV’s Kirstie Allsopp in hunt for nation’s best tea shop

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