Tag: confectionery, digital, digital coupons, digital vouchers, food, Hi-CHEW, i-movo, international, mobile, mobile coupons, Morinaga, online, sampling, shopper, shopper marketing, sweets, TBK, The Big Kick
Hi-Chew uses digital vouchers for UK launch
Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample pack....
Knorr launches ‘Eat Your Feed’ Instagram-powered menu app
The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a...
Oreo runs biscuit dispensing bus stop to push Cookie Quest game
Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...
Reebok, Sports Direct run Ultimate Fighting Championship “Reebok Knockout” experience
Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting...
Ben & Jerry runs birthday cake ballpit sampling event
To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old...
Lucozade Sport Fitwater links with Anthony Joshua for £3.5m marketing campaign
Lucozade Sport Fitwater, the latest addition to the Lucozade sports drink family, has launched a new campaign featuring unified heavyweight boxing champion and Lucozade...
Deliveroo gives away thousands of burgers from billboard installation
On-demand delivery service Deliveroo celebrated the fact that it has now delivered 10 million burgers in the UK since launch in 2013 with what it claims was the...
Loch Lomond Whiskies signs partnership with The Open golf championships
Independent Scotch whisky distiller Loch Lomond Group has signed a five-year partnership deal with The Open, golf’s original championship, for its Loch Lomond Whiskies...
Mondelez US gives away one million Oreo chocolate bars
Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by...
innocent Super Juice samples Londoners
A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, is giving Londoners the chance to try the three recipes (Apple,...
