Tag: back to school marketing, cheese, dairlea, dairy, food, Institute of Promotional Marketing, marketing to children, Mondelez, on-pack, prize promotion, shopper marketing, snacking, snacks
Dairylea Launches Super Cool Super Cheesy Summer Activation
Mondelēz International-owned cheese snack brand Dairylea, is offering families the chance to win ‘super cool’ or ‘cheesy’ prizes this summer. Launched in July...
Big brands get behind 22nd National BBQ Week
Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a...
Yakult celebrates ‘The Science of You’ with new on-pack promotion
Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate...
Kelly’s of Cornwall ‘Grand Flavour Tour’ roadshow
Cornwall will be coming to Observation Point on London’s South Bank on Monday 14th May to kick off a UK-wide roadshow for ice-cream company Kelly’s of Cornwall,...
NZ cheese brand Mainland creates 2000 piece jigsaw voucher
New Zealand cheese brand Mainland has just run an innovative consumer promotion which subverts the idea the 21st century consumers want instant gratification. To...
