Category: Sales Promotions

How to win business in the face of the great customer resignation

By Andy Philpott, Sales and Marketing Director at Edenred. The first half of 2022 has seen brutal increases in the cost of living, not seen in a generation. Behind a...

Wall’s Pastry Selects Ten Feet Tall For SportsAid On-Pack Promotion

  Ten Feet Tall, the ‘impact marketing’ agency, has been chosen by Wall’s Pastry, the UK’s leading sausage roll brand, to create, design and deliver an...

Exclusive Launch Of New Promotions Research

Following on from last months news, we are really excited to announce the exclusive launch of new promotions research from IPM member’s Mando-Connect and YouGov. We...

Cloud Nine Incentives Opens Amsterdam Location

Award-winning travel incentive and prize fulfilment agency Cloud Nine Incentives has expanded its operation into the EU, with the opening of a location in the Dutch city...

ON PACK PROMOTIONS: CASH IS KING AGAIN… FOR NOW

2020 was a challenging year for us all and saw many brands having to make huge changes to adjust to the difficult climate, none more so than FMCG brands who have had to...

Leeds agency drives sales for Wagon Wheels

Promotional marketing agency Cat Among The Pigeons has developed a major on-pack promotion for Wagon Wheels featuring BBC Top Gear and the famous racing driver Stig!...

Old El Paso Encourages Nation to ‘Unbox Friday’ With New Campaign

Mexican food giant Old El Paso has launched a new campaign to help the UK reclaim the best night of the week – ‘Fajita Friday’. The ‘Unbox (Fajita) Friday’...

BRAND CULTURE POWER UP ENERGIZER’S CHRISTMAS CAMPAIGN

Brand Culture, specialists in entertainment and lifestyle partnerships and promotions, have powered up their client Energizer’s 2020 Christmas promotional campaign. ...

Contact-free sampling gives shopper a Boost

COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether.  It just challenges us to...

THE RETURN OF ALL ACCESS WITH JACK

Building on the success of last year’s ‘All Access with Jack’ campaign, we’re back this year with an even bigger and better on-pack promotion, offering shoppers...