Charity

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the second year running.

Air Canada showcases destinations with ‘Poutinerie’ pop-up

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...

Cadbury has created a limited edition Cadbury Dairy Milk Remembrance Bar and is donating 30p per bar sold to the Royal British Legion in memory of WW1.

Cadbury partners Royal British Legion for WW1 Dairy Milk Remembrance Bar

Cadbury is marking the centenary of the end of the First World War, which takes place on November 11th 2018, by releasing a limited edition Cadbury Dairy Milk...

Laura Foreman Fundraising Manager for Macmillan joins Baxters Chef and Group Innovation Manager Darren Sivewright to serve up funds for Macmillan

Baxters announces ‘souperb’ Macmillan fundraiser

Baxters Food Group will be donating a proportion of sales from its Favourites soups to its charity partner Macmillan Cancer Support, marking the food brand’s 150th...

Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Ciara Garratt of global brand experience agency Sense.

Room for one more on the brandwagon?

Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Ciara Garratt of global...

Barefoot Wine & Bubbly is again running its successful #BareYourSole roadshow campaign across the UK during July. Now in its third year, the activity, which sees a Barefoot van travel the country, encourages people to be proud to be different and to revel in their uniqueness.

Barefoot’s ‘Bare Your Sole’ campaign champions diversity through people’s quirks

Barefoot Wine & Bubbly is again running its successful #BareYourSole roadshow campaign across the UK during July. Now in its third year, the activity, which sees a...

Lucozade and tbk Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the biggest networking event of the promotional marketing industry year.

Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner

Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the...

Skin care brand NIVEA has created ‘Shower Empowered', an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race for Life.

Nivea runs ‘Shower Empowered’ experience as part of Race for Life

Skin care brand NIVEA has created ‘Shower Empowered’, an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race...

Toiletries and personal care brand Burt’s Bees is to run a ‘Honey Bee Health’ experiential campaign this weekend on London’s Southbank.

Burt’s Bees ‘Wall of Seeds’ experience on London’s Southbank.

Toiletries and personal care brand Burt’s Bees is to run a ‘Honey Bee Health’ experiential campaign this weekend on London’s Southbank. Burt’s Bees products...

Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and the world’s first Augmented Reality (AR) pet.

Three launches pop-up Pug Brunch

Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and, the network claims, the...