Tag: conservation, experiential, industry news, partnership, partnership marketing, partnerships
Merlin appoints HeyHuman to promote world-first conservation project
Behavioural communications agency HeyHuman has been appointed by Merlin Entertainments as lead creative for a world-first conservation project for the SEA LIFE TRUST....
Lush gives free coffee to those with reusable cups at new pop-up
Open for four weeks from Tuesday 14th August, Lush is running its #carrythecup pop-up vegan coffee shop. Located in the Lush Soho Studio on Beak Street, Lush in...
Virgin Atlantic and Delta Air Lines run The Joint Venture pop-up pub
Virgin Atlantic and Delta Air Lines have transformed The Old Crown Public House on New Oxford Street, Holborn into The Joint Venture pub, a new pop-up serving 230 US...
Basketball fans flock to Westfield London for ‘NBA Crossover’
Basketball fans flocked to Westfield London on Friday 10th and over the weekend for ‘NBA Crossover.’ The free exhibition brought the music, fashion, art and...
Mr Kipling unveils life-sized BFG statue made of cakes
At the end of July, food artist, Michelle Wibowo, unveiled one of Roald Dahl’s most beloved characters; The BFG, made entirely from Mr Kipling cakes. The sculpture was...
Coca-Cola ‘Chill Zone’ in Vue, Westfield
In partnership with Coca-Cola European Partners and Vue Entertainment, integrated agency LIFE has launched the ‘Coca-Cola Chill Zone,’ a fully immersive...
Kerry Foods offers ‘Fire & Smoke’ American Football Florida trip prize
Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star...
Coca-Cola teams up with Merlin for ‘reverse vending machine’ half price ticket programme
Coca-Cola Great Britain has partnered with Merlin Entertainments to offer people half price tickets to some of the UK’s most popular family attractions in exchange for...
Hooch targets 10m consumers with free movie campaign
Flavoured Alcoholic Beverage brand Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase of a promotional...
Enid Blyton Entertainment chooses Brand & Deliver for UK partnerships
Enid Blyton Entertainment (EBE) has appointed Brand & Deliver (B&D) to secure UK brand partnerships for its portfolio of Enid Blyton brands. Enid Blyton...
