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lion

ES Devlin and Google create a fluorescent red poetry-reciting lion Trafalgar Square

From 18th to 23rd September, one of Trafalgar Square’s iconic lion statues was joined by an additional florescent red lion to promote of London Design Festival....

wkd

WKD engages students with sampling at key events

This autumn, WKD, owned by SHS Drinks, is using its Student Team to build brand awareness, drive trial of recent NPD launches and engage with students on a day-to-day...

lurpak

Lurpak Softest runs touring roadshow experience

Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch of Arla Foods’ new butter variant, Lurpak Softest. The...

vk

VK targets students with free gift packs and club nights

VK, the popular alcopop brand owned by Global Brands, has launched its latest activity to coincide with Freshers and drive sales in the run up to Christmas. The brand...

Amazon truck

Amazon brings Treasure Truck to UK Freshers’ Fairs

Amazon has teamed up with BAM Student Marketing to help bring Treasure Truck to key Freshers’ Fairs across the UK this September. Treasure Truck is a new way for...

experiential xyz

The role of measurement within experiential… one size does not fit all

The importance of experience within retail is well-known, but how do you measure its success? Paul Stanway, Creative Director of brand experience agency XYZ, explains...

week 35

Hotpoint teams up with Jamie Oliver to inspire Fresh Thinking

To help promote their Fresh Thinking campaign, Hotpoint and experiential agency, XYZ, are taking their Fresh Thinking Mobile Kitchen on the road for a tour across the UK...

Paddy power

Paddy Power prepares for the Pope with giant drive thru confession box

Paddy Power have given ‘lapsed Catholics’ the chance to get in a quick confession before the Pope’s upcoming visit to Ireland in a new mischievous...

deliveroo

Deliveroo to recreate Lunch Atop a Skyscraper with 450ft high dining experience

Deliveroo is running its biggest stunt yet, inviting the public to re-create the iconic image, Lunch Atop a Skyscraper from 1932, which depicts New York construction...

More than

MORE TH>N to run a West End Theatre play in a car

From 23rd August to Friday 24th August, London’s famed West End theatre district will soon be home to a play that takes place entirely in a car. The unique play...