Prize promotion

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional campaigns – is now open for entries. The entry deadline is July 19 2018.

IPM COGS Awards 2018 now open for entries!

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...

Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on buying a TV back, up to a maximum value of £24,999.

Currys PC World ‘Get Your TV for FREE’ promotion

Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on...

Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and will be offering the chance to win tickets to the live Love Island final.

Echo Falls in partnership deal with ITV2’s Love Island

Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and...

Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its biggest-ever integrated campaign, celebrating its sponsorship of the FIFA World Cup 2018.

Budweiser to give away 8m light up cups as part of 2018 FIFA World Cup Campaign

Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its...

Mondelez International is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers. Running through to August 31st, the Maynards Bassetts Sweet Sounds of Summer promotion offers consumers the chance to win prizes including gig tickets, headphones and portable speakers. Mondelez says the promotion aims to tap into consumers’ fun side over the summer season, particularly appealing to 20 to 45 year olds

Maynards Bassetts hits high notes with on-pack music promotion

Mondelez International  is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers....

Cornwall will be coming to Observation Point on London’s South Bank on Monday 14th May to kick off a UK-wide roadshow for ice-cream company Kelly’s of Cornwall, offering consumers the chance to sample its range and enter a competition to win a Cornish beachside weekend break.

Kelly’s of Cornwall ‘Grand Flavour Tour’ roadshow

Cornwall will be coming to Observation Point on London’s South Bank on Monday 14th May to kick off a UK-wide roadshow for ice-cream company Kelly’s of Cornwall,...

Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including free products and cash.

Mars Wrigley launches football themed ‘Sweetstake’ promotion

Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including...

Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants.

Golden Wonder aims for bigger slice of the snacks market with Pizza Hut promotion

Leading savoury snack brand Golden Wonder is rewarding customers through a major on-pack promotion in partnership with Pizza Hut Restaurants. During the campaign,...

Coca-Cola’s iconic Coca-Cola Christmas truck tour kicks off this year on November 17th 2016, with visits planned for 44 stops locations across the UK in the run up to Christmas Day. Plus, for the first time, the truck will also be making appearances on fans’ Twitter feeds – anyone tweeting #HolidaysAreComing will see the Coca-Cola Christmas truck appear in their tweet.

Coca-Cola Christmas truck tour visits Twitter

Coca-Cola’s iconic Coca-Cola Christmas truck tour kicks off this year on November 17th 2016, with visits planned for 44 stops locations across the UK in the run up to...

Lambrini has partnered with online retailer Very.co.uk for an on-pack offer targeting the 21-34 year old female demographic.

Lambrini launches Very.co.uk on-pack offer

Lambrini has partnered with online retailer Very.co.uk for an on-pack offer targeting the 21-34 year old female demographic. The promotion aligns the Lambrini brand with...