Prize promotion

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Trebor Brings Back Iconic “Minty Bit Stronger” Jingle To Mark 100th Anniversary

LONDON, 15th April 2021 – Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign...

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Cloud Nine Incentives Opens Amsterdam Location

Award-winning travel incentive and prize fulfilment agency Cloud Nine Incentives has expanded its operation into the EU, with the opening of a location in the Dutch city...

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Spin to Win with Shell this Winter

Shell UK has launched Spin to Win, a brand-new reward campaign to give customers across the UK a much-needed boost of fun when visiting a Shell service station during...

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When Is Sales Promotion Not Sales Promotion?

As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...

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Brand loyalty requires emotion. Will COVID rob us of this for good?

The current climate has undoubtedly forced us all to make changes not only in the way we work but in the manner of the work that we do. From experiences to brand loyalty...

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Nature Valley inspires UK to #visitnature with Tripadvisor

Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand[1] teaming up with Tripadvisor, the world’s largest travel...

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Covid 19: Top ways to tactically boost sales without slashing prices

Covid 19 has had a huge impact and presented several challenges to the ever-changing world of retail. It is clear that bricks and mortar models are going to have to...

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Cineworld and Picturehouse Cinemas appoints Mongoose Promotions as B2B Voucher Sales Agency

Cineworld Cinemas has appointed promotions and partnerships agency Mongoose Promotions to invigorate its Voucher products for sales promotion, employee reward and...

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The Promotional Power of Wanderlust

A client recently asked the question, ‘what does the future of travel promotions look like?’.  It is a question I, and many of my colleagues and industry peers,...

For Good Causes - 07 May 2020

5 Statistics that Could Change the World

One of the last events I attended before the lockdown and enforcement of social distancing was a fascinating afternoon with the Institute of Promotional Marketing: Mando...