Prize promotion

Tena

TENA Extra gives customers the chance to win restaurant gift cards, spa treatments and more

Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with...

franklin and sons

Franklin & Sons deliver cases of free gin to London offices

Franklin & Sons have launched the #FranklinFriday Gin-stant delivery service, offering office workers across London the chance to receive a free supply of its...

August

Lucozade becomes Larazade in new Shadow of the Tomb Raider partnership

Lucozade Energy is temporarily changing its name to Larazade in celebration of Lara Croft, the iconic fictional character and the main protagonist of the video game...

Dairylea

Dairylea Launches Super Cool Super Cheesy Summer Activation

Mondelēz International-owned cheese snack brand Dairylea, is offering families the chance to win ‘super cool’ or ‘cheesy’ prizes this summer. Launched in July...

Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star prize of a trip to Florida, plus a VIP experience at a Jacksonville Jaguars game and a behind-the-scenes stadium tour at TIAA Bank Field.

Kerry Foods offers ‘Fire & Smoke’ American Football Florida trip prize

Kerry Foods is supporting its Fire & Smoke cooked meats range with a partnership with US NFL team the Jacksonville Jaguars, including a competition to win the star...

Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in partnership with music and discovery app, Shazam.

Foster’s encourages shoppers to ‘Shazam a Can’ to win Australia trip

Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack summer promotion in...

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on ‘sales promotion’, at +4.0.

IPA Bellwether shows increase in promotional marketing spend in Q2 2018

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...

The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets of East London as part of a major new creative 3D OOH campaign.

The Kraken brought to life with East London 3D mural

The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...

Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy

Brands need to leverage ‘owned media’ in-store

Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers...

Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for Festival visitors, covering both the Jaguar and Land Rover marques.

Jaguar Land Rover celebrates with Goodwood Top Trumps prize game

Jaguar Land Rover is driving footfall to its stand at this year’s Goodwood Festival of Speed with a specially-commissioned exclusive digital Top Trumps App for...