Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift truck which gave consumers the chance of a complementary brow wax, style and pamper brow 65 feet up in the air, with views over the River Thames and London skyline.
The Extreme Brow Bar was open for one day only as part of a promotional experiential activation to support the launch of GimmeBrow+.
Consumers with a problem with heights were offered the same treatment from the ‘BrowMobile’ brow bar on wheels, parked alongside the scissor truck.
Benefit is also running a 15% discount offer off any brow service or product for consumers who trade in their tweezers at any standalone Benefit Boutique until 22nd April 2018.
Benefit Cosmetics was founded in San Francisco in the 1970s, It now has 2,000 BrowBars in 41 countries worldwide and claims to be the world’s number one brow brand.