Content marketing

Untitled design (27)

When Is Sales Promotion Not Sales Promotion?

As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...

Untitled design (16)

Brand loyalty requires emotion. Will COVID rob us of this for good?

The current climate has undoubtedly forced us all to make changes not only in the way we work but in the manner of the work that we do. From experiences to brand loyalty...

SBTIN

IPM WEBINAR EXCLUSIVE WITH STUDIO BLACK TOMATO: ‘HOW TO SELL WITH SENSITIVITY’

As lock down begins to ease, so are agencies and brands beginning to become more comfortable with the idea that a sense of business normality is returning, but it is not...

Ocean Outdoor

Ocean Outdoor launches @ The Local – a diverse community of digital citizens across the UK

Ocean Outdoor has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers...

Bird's Eye

Birds Eye searches for Britain’s favourite fish finger sandwich with launch of ‘The Birds Eye Butties 2020’

Birds Eye, the frozen food giant brand, is launching ‘The Birds Eye Butties 2020’, a campaign to recognise Britain’s favourite fish finger sandwich. The initiative...

week 9

Apple launches workshops titled “She Creates” to celebrate International Woman’s Day

Apple will host a series of sessions titled “She Creates” worldwide to mark International Woman’s Day and highlight inspiring female creators using...

Twitter

Twitter campaign brings dating stories to life

Twitter is celebrating its conversations that challenge Valentine’s day customs with an integrated campaign, including out-of-home, video, and experiential. The...

haygarth

Haygarth launches ‘Häagen Yaasz’ social campaign

After recently winning the Häagen Dazs account as part of a pitch for General Mills, Haygarth is pleased to present ‘Häagen Yaasz’. Following the indulgence of the...

oreo

OREO sparks playful connections with first fashion collection

The world’s favourite cookie, has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in...

week 1

‘No Time To Die’ star Daniel Craig announces search for talented James Bond fans

EON Productions, Metro Goldwyn Mayer Studios (MGM), Universal Pictures International and United Artists Releasing have launched a global initiative challenging the most...