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brewdog 2

BrewDog becomes the official finisher drink partner of Tough Mudder UK

Tough Mudder Inc., the leading sports, active lifestyle and media brand, has today announced that BrewDog will be the official finisher drink partner for the 2019...

fatboy slim

Fatboy Slim and Deliveroo partner to give one winner their own ‘Deliverave’

Legendary DJ Fatboy Slim – AKA Norman Cook – has announced he will grant one customer the opportunity to have their pad transformed into the best house...

fortnum and mason

Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign  

Luxury British retail brand, Fortnum & Mason, has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China...

yorkshire tea x ivw

Independent Venue Week and Yorkshire Tea partner for UK gig campaign

Put the kettle on: Independent Venue Week (IVW), the UK’s leading celebration of independent music venues, has announced a partnership with Yorkshire Tea to...

oreo

OREO partners with Snapchat for its biggest European on-pack activity

OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...

week 3 2019

Naked Noodle and lastminute.com launch new holiday on-pack

Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...

wework

WeWork and LIKEtoKNOW.it create a shoppable office pop-up

WeWork, the shared community space, has opened its doors to a pop-up office designed by LIKEtoKNOW.it, the largest influencer shopping channel and consumer media...

chris wilson

Brand partnerships in 2018 – Key Trends and learnings

Chris Wilson, Head of Brand Partnerships at Ingenuity London explores the standout brand partnership trends this year and what can be learnt from them. What a year! We...

dine

Dine, in partnership with Three, to give operators access to 2 million diners per month

A landmark partnership between Dine and, telecoms giant, Three UK is set to drive footfall for operators. Dine, the UK’s fastest-growing marketing platform for...

Atp

Wasserman partners with ATP to stage world’s largest indoor tennis tournament

Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for...