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Discover Delicious, an organisation dedicated to promoting the food and flavour of Wales, is launching a new consumer-facing online marketplace, DiscoverDelicious.Wales, which celebrates Wales' best loved producers and the products that have made them local foodie favourites.

AgencyUK creates online marketplace for ‘Discover Delicious’ Welsh produce

Discover Delicious, an organisation dedicated to promoting the food and flavour of Wales, is launching a new consumer-facing online marketplace, DiscoverDelicious.Wales,...

Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing states of happiness during an immersive ‘Happy Hour’ with a difference.

Benefit Cosmetics launches Hello Happy House interactive experience

Benefit Cosmetics has teamed up with happiness expert Laura Jane Williams to create the Hello Happy House, designed to take guests on a journey through the differing...

Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity supports the brand’s new ‘Open up’ marketing campaign.

Tic Tac pop-up supports ‘Open Up’ campaign

Tic Tac is launching a pop-up interactive experience, designed to encourage people to open up in a fun and light hearted way, in London’s Covent Garden. The activity...

Skin care brand NIVEA has created ‘Shower Empowered', an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race for Life.

Nivea runs ‘Shower Empowered’ experience as part of Race for Life

Skin care brand NIVEA has created ‘Shower Empowered’, an immersive ‘shower karaoke’ experience, as part of its partnership with Cancer Research UK’s Race...

Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership combatting marine plastic pollution to the global stage by hijacking iconic symbols of paradise for today’s World Oceans Day (June 8th 2018).

Corona partners eco-charity to create plastic ‘wave’ sculptures from beach litter

Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership against marine plastic pollution to the global stage by hijacking iconic symbols...

Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency

Heritage Brands: Staying Relevant Amongst the Cool New Challengers

Agile start-ups are subverting the grocery aisles – older brands must learn their tricks to stay ahead of them, says Sam Bannister of Brass Agency You only have to...

Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up, which is part of a £6m multimedia campaign partnership with ITV2’s BAFTA award-winning Love Island show which will also include a competition.

Lucozade Zero x Love Island partnership

Lucozade Ribena Suntory’s TED – Technology, Entertainment and Design – team has delivered its first in-house TV creative; a Lucozade Zero and Love Island tie-up,...

Carling has launched an on-pack promotion offering consumers the chance to win £1,000 cash if they find a limited-edition golden can in a pack of Carling Lager or Carling Apple Cider in participating retailers.

Carling launches golden can promotion to celebrate summer football

Carling has launched an on-pack promotion offering consumers the chance to win £1,000 cash if they find a limited-edition golden can in a pack of Carling Lager or...

There’s been a lot of negative comment about the ‘Winning Moments’ mechanic now being used in many prize promotions. But is the problem with the mechanic, or how promotions are being explained to consumers, asks Steve Berry of Emirat?

Are Winning Moments losing out unfairly?

There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...