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Coca-Cola European Partners (CCEP) has launched its biggest-ever Halloween campaign for Fanta, including exclusively designed packaging, smaller 150ml can multipacks, an advertising and experiential marketing campaign and on-pack codes to unlock special Halloween Snapchat filters.

Biggest ever Halloween campaign from Fanta

Coca-Cola European Partners (CCEP) has launched its biggest-ever Halloween campaign for Fanta, including exclusively designed packaging, smaller 150ml can multipacks, an...

Helen Braybrook 1600

Five in-store demo tips every brand should know in the run up to Xmas

Helen Braybrook, staffing director at experiential agency Closer, provides some timely advice for brands seeking to connect with Christmas shoppers It’s that time of...

Crabbie’s, the Halewood-owned ginger beer brand, is running a Rugby Rewards on-pack promotion which benefits both consumers and the amateur clubs they support.

Crabbie’s unveils Rugby Rewards on-pack promotion

Crabbie’s, the Halewood-owned ginger beer brand, is running a Rugby Rewards on-pack promotion which benefits both consumers and the amateur clubs they support. The...

Jack Daniel’s Tennessee Honey, from Bacardi Brown-Forman Brands, is launching an off-trade engagement campaign in over 200 grocery, cash and carry and managed convenience stores across the UK, with the star prize of a once-in-a-lifetime trip to the Jack Daniel’s distillery in Tennessee to attend an intimate gig on the site.

Jack Daniel’s Tennessee Honey launches UK off-trade campaign

Jack Daniel’s Tennessee Honey, from Bacardi Brown-Forman Brands, is launching an off-trade engagement campaign in over 200 grocery, cash and carry and managed...

Piccolo Foods is launching a charity campaign, One for One, which aims to distribute at least 100,000 of its range of pouched organic fruit and veg purées to families in need.

Piccolo Foods launches One for One campaign to donate 100,000 meals to struggling families

Piccolo Foods is launching a charity campaign, One for One, which aims to distribute at least 100,000 of its range of pouched organic fruit and veg purées to families...

Body Shop Urban Airship mobile screen overlaid

The Body Shop uses Urban Airship’s Mobile Wallet for anti-animal testing campaign

The Body Shop has partnered mobile marketing specialists Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against...

William Grant & Sons UK is running two separate promotions, one targeting convenience retailers and the other shoppers, to drive sales of premium brands such as Glenfiddich, Grant’s, Russian Standard, Sailor Jerry and Three Barrels in the run-up to Christmas.

William Grant & Sons UK runs trade and shopper promotions

William Grant & Sons UK is running two separate promotions, one targeting convenience retailers and the other shoppers. The ‘Get your sales on the move’ trade...

J₂O is giving shoppers the chance to win prizes this Christmas with a festive quiz, ‘Merry Quizmas’, which is played on Facebook Messenger.

Britvic J2O ‘Merry Quizmas’ competition

J₂O, the UK’s No1 juice drink brand, is giving shoppers the chance to win prizes this Christmas with a multisensorial, fun and engaging festive quiz to challenge...

Energy drinks brand Boost Drinks has launched a new on-pack campaign, Release the Boost, which offers consumers the chance to win a range of prizes. The competition includes three stages; an instant win offering a mix of cash, cinema vouchers and amazon vouchers, a prize draw of a £2,500 Virgin Gift Card and a final chance draw of a Zip-line experience in Snowdonia with a Go-Pro to give the winners life-long memories.

Boost runs new on-pack prize promotion, Release the Boost

Energy drinks brand Boost Drinks has launched a new on-pack campaign, Release the Boost, which offers consumers the chance to win a range of prizes. The competition...

An overwhelming number of children want to turn off the TV, put down their devices and spend more time outside exploring nature, a new research survey by the RSPB has revealed.

Children want to spend more time outside finds Aldi and RSPB

An overwhelming number of children want to turn off the TV, put down their devices and spend more time outside exploring nature, a new research survey by the RSPB has...