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Wonder

Putting the Wonder in Golden Wonder

Golden Wonder, the brand that pioneered the concept of on-pack promotions in the 1970s, has launched a large-scale, full pack takeover to give fans the chance to win a...

jagermeister

Jägermeister announced ice cold bottle wrap promotion exclusively to convenience channel

Jägermeister has revealed a new ‘Ice Cold’ wrap pack launch exclusively to the convenience channel, launching this month. The new Jägermeister promotional pack...

cadbury creme egg

Cadbury Creme Egg launches real-time ‘Easter egg’ hunt

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was...

etihad

Etihad builds steampunk ‘Holiday Machine’ activation

Etihad Holidays has launched a new website that’s powered by a smart algorithm, to offer holiday bookers the best packages at the best prices, guaranteed. To promote...

Quaker oats

Quaker Oats offers consumers the chance to win a Nuffield Health package

Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as...

haribo2

Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday

Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix. With premium UK Forest Holidays up...

week 3 2019

Naked Noodle and lastminute.com launch new holiday on-pack

Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...

week 2 2019

Müller Rice launches unique sound chip campaign

Müller Rice has recently launched its latest shopper marketing campaign with ATOM Marketing. Hitting shelves today, shoppers will be in with the chance of finding...

mulberry lights

Mulberry unveils a pop-up smart vending machine for Christmas

Mulberry is kicking off the festive season with the launch of #MulberryLights – a series of illuminating interactive experiences that celebrate how light, colour,...

chris baldwin

The golden rule of successful promotions: know your customer

Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...