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mulberry lights

Mulberry unveils a pop-up smart vending machine for Christmas

Mulberry is kicking off the festive season with the launch of #MulberryLights – a series of illuminating interactive experiences that celebrate how light, colour,...

chris baldwin

The golden rule of successful promotions: know your customer

Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...

Sodexo travel

Why the road less travelled is best for your next travel incentive

Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s...

Trebor, the UK’s number one mint brand, is offering thousands of consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small.

Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes

Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small....

Baby and toddler food brand Kiddylicious has created a new version of its hugely popular online game, Wafer Wipeout, with new graphics, ingredients and prizes.

Kiddylicious creates new mobile game

Baby and toddler food brand Kiddylicious has created a new version of its popular online game, Wafer Wipeout, with new graphics, ingredients and prizes. The Candy...

Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola portfolio offering tickets to Capital Radio’s annual Jingle Bell Ball music event as prizes.

Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw

Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola...

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the second year running.

Air Canada showcases destinations with ‘Poutinerie’ pop-up

Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...

We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass

Pack-a-Punch

We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...

deadpool

Deadpool 2 brought back Blockbuster to the UK

Blockbuster Video recently made a nostalgic return to the British high street this month thanks to Ryan Reynolds’ wisecracking superhero Deadpool. A brand new...

Tena

TENA Extra gives customers the chance to win restaurant gift cards, spa treatments and more

Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with...