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blue chip

Sunsweet create ‘Feel Good with Sunsweet’ campaign offering consumers the chance to win

Blue Chip were tasked with creating a cost-effective and simple campaign that married together the goodness of Sunsweet prune juice, and the ever-growing trend for...

kitkat

ZEAL Creative launch Kitkat ‘Make a Break’ promotion for a second year running

For a second year running, Nestlé has partnered with Virgin Holiday for the KitKat ‘Make a Break For It’ on-pack promotion, delivered by award-winning...

kraken

John Cooper Clarke inspires the nation to write love limericks this Valentine Day

This Valentine’s Day, the Kraken Black Spiced Rum has partnered with John Cooper Clarke to launch the ‘most beastly’ poetry competition. To kick-start...

cadbury premiere league

Cadbury teams up with Panini for ‘Find the Shiny, Win a Legend’ promotion

Cadbury has launched a campaign to support the third year of its ‘Find the Shiny, Win a Legend’ Premier League promotion, which sees it teaming up with Panini. The...

oreo

OREO sparks playful connections with first fashion collection

The world’s favourite cookie, has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in...

Black Tomato featured image 1

The Unsung Heroes of Prize Promotions

Meghan Williams, Prize Fulfillment Executive at the Black Tomato Agency discusses how crucial fulfilment is to the overall success of a Prize Promotion Campaign We pride...

CloudNine Featured Image

The extraordinary benefit of delivering a positive prize experience

Sophie Chambers, Director at Cloud Nine Incentives, explains how a positive prize winning experience can ensure consumers brand loyalty and positive brand reputation. ...

swizzles

Swizzels launch new ‘Snap your Summer’ campaign

This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety...

alpen jaffa

Alpen offers the chance to ‘Reach Your Peak’ with new campaign

Alpen, the £60 million brand, has hidden 20 golden tickets in selected packs for the launch of its new ‘Reach Your Peak’ marketing campaign – inspired by...

Rankine

Rankin Selection offers Irish trips in latest on-pack promotion

Rankin Selection Bread, the best-selling Irish bread range in UK, continues to build on their established link with Tourism Ireland by giving GB consumers the chance to...