Tag: food, on-pack promotion, prize promotion, shopper
Win Trips With Chips! Birds Eye & Jet2holidays Bring the Sunshine to Supermarket Freezers
Birds Eye are bringing fun and sun to supermarket freezers with ‘Win Trips With Chips’. Created by Cat Among The Pigeons, this major on-pack promotion teams up with...
Dale Farm Scoop Up Family Fun with ‘Delicious Little Wins’ Promotion
Dale Farm has always looked for ways to sprinkle a little extra joy into everyday moments, and their latest on-pack promotion across the ice cream range is no exception....
Join the Club! Peroni Nastro Azzurro Launches Always-On Loyalty Programme
London, UK – 14th April 2025 – Peroni Nastro Azzurro, the UK’s most loved lager brand,[1] in collaboration with marketing partner agency Savvy Marketing,...
Kallø Launches Innovative In-Store Experience at Waitrose to Celebrate Breakfast Range
Kallø, the ‘naturally different’ food brand from Ecotone UK, is marking its entrance into the breakfast category with an exciting new in-store experience, building...
NeoCurrency Joins the IPM Bringing Digital Rewards to Global Audiences
We’re pleased to welcome NeoCurrency, a leading digital reward provider, into the IPM community. With a catalogue of 2,000+ reward options spanning 50 currencies in...
Activation & Tilda Serve Up New Year Rice-olutions Campaign
January often comes with a shift in consumer habits—out with indulgence and in with healthier choices. Tilda’s latest campaign, ‘New Year’s...
Wall’s Hits the Right Note with ‘Sing It to Win It!’
Wall’s Sing It to Win It! challenges the UK to belt out their take on the tagline for a chance at £5,000 and a starring role in a national radio ad.
Branston Teams Up with Netflix’s That Christmas to Spread Festive Cheer
Branston partners with Netflix’s That Christmas to spread festive cheer through disruptive in-store activations for shoppers.
Peel, Play, and Win! The Magic of McDonald’s Monopoly Returns
Discover the magic behind McDonald's Monopoly, one of the most iconic and successful promotions in history. Uncover how this campaign continues to engage customers, with...
tpf Drops Prize Lockers Packed with Rewards Across John Lewis Stores
Get ready for a summer of surprises as tpf deposits prize lockers across the UK.
