Cat Among The Pigeons work with Pipers Crisps to launch new marketing campaign, exclusive to wholesale and the on-trade, rewarding stockists with the chance to instantly win Red Letter Day Prizes.
The Savour the Moment campaign runs from April through to June, and offers the opportunity to win experience day prizes worth £500 or £100 with every promotional case. The campaign will follow last year’s hugely popular and successful of on-trade promotion, The Great Taste Tour, which helped Pipers become the fastest growing premium snack brand[1 ] and win multiple IPM awards!
Savour The Moment is being comprehensively supported with digital and trade press advertising, social media and tailored wholesaler promotions and point of sale material. Along with creating the campaign and supporting comms, Cat Among The Pigeons also created a new promotional microsite. To enter customers simply visit the microsite or scan the QR code on case to find out instantly if they have won a Red Letter Day experience. Additionally, every entrant can claim 15% off any Red Letter Day experience, regardless of whether they win.
Chiara Boscarato, Brand Manager for Pipers Crisps at PepsiCo, comments: “The last few years have been a challenge for wholesalers and on-trade outlets, so this promotion is solely aimed at giving back to operators. We want to offer our support to stockists through some fantastic prizes that are up for grabs. As confidence returns and more consumers resume visiting outlets, we want to support operators optimize their cash margins by offering the customers a diverse range of flavours from a sought after premium snack brand.
“Just like last year’s Great Taste Tour campaign, the Savour The Moment campaign also celebrates the great taste and special combinations of ingredients that go into our crisps. Last year’s campaign set a real benchmark for us, so we have also extended the promotion by a month, giving the on-trade even more chances to get their hands on a winning case.”