experiential

Premier Inn

Premier Inn launches ‘Pillow Fight Club’ to celebrate its new pillow

Premier Inn is launching its ‘best ever’ pillow and has come up with a fun way to make use of its old pillows before they’re recycled. As the new pillows are...

Sodexo WWf

WWF and Sodexo serve up students’ favourite foods with a planet-friendly twist

Global services company Sodexo and WWF have collaborated to raise awareness of the impact of food choice to university campuses across the UK, with the launch of...

the body shop

The Body Shop creates ‘Dream Big’ beauty experience

The Body Shop is set to launch a beauty experience in London featuring workshops and complementary treatments designed to “pamper, inspire and inform”...

Effweek event

IPM confirms final line-up for IPA EffWeek Sustainability event

The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – confirms...

week 41

Jägermeister floating bar “the dark spirit” setting sail this Halloween

Jägermeister UK partners with Ladies & Gents bars for a phantom boat experience named “The Dark Spirit”, set to sail the canals of London this Halloween....

innocent

Innocent launches definitely Blue Café

innocent has today opened a Definitely Blue Café in Covent Garden to settle the debate once and for all, that the Innocent’s Bolt from Blue drink, is in fact...

week 40

TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience

TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...

Ariana Grande

Ariana Grande invites fans to “THANK U, NEXT” immersive event

When it was released last year, Ariana Grande’s self-empowerment pop anthem ‘thank u, next’ and its associated music video broke records and became a cultural...

Patagonia

Patagonia Action Works Café blends coffee with environmental activism

The Patagonia Action Works Café opens its doors for three weeks of activism and inspiration in London’s Broadway Market. Following the recent shut down of the Capital...

N2O pet food

N2O provides pawsome experience for Hill’s pet food

Award-winning experiential marketing agency N2O has activated Hill’s at Crufts, Dogfest and county shows across the UK as part of a campaign to reach cat and dog...