experiential

LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade their TV and invest in one of LG’s premium sets.

tpf launches The Perfect LG TV Experience for LG Electronics

LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade...

Tiffany is marking the launch of its new signature fragrance to the UK market with experiential activity in one of the busiest areas of Heathrow’s Terminal 5.

Tiffany signature fragrance runs experiential at Heathrow T5

Tiffany is marking the launch of its new signature fragrance to the UK market with experiential activity in one of the busiest areas of Heathrow’s Terminal 5. The...

Budweiser is giving New York beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager.

Budweiser US partners Lyft for Prohibition lager launch

Budweiser is giving New York beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe...

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a physical lift that transforms into an immersive Halloween experience.

Fanta delivers scary 4D Halloween lift experience

Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a...

GLORIOUS! Soups has launched what it is calling the world’s first ‘wellness shed’, complete with a unique virtual reality (VR) mindfulness experience that involves stirring a VR pot of soup as slowly as possible. The VR is accompanied by binaural music which is scientifically proven to improve mindfulness.

GLORIOUS Soups opens world’s first ‘wellness shed’ VR pop-up in London

GLORIOUS! Soups has launched what it is calling the world’s first ‘wellness shed’, complete with a unique virtual reality (VR) mindfulness experience that involves...

Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween.

Agency Independent Events runs spooky Halloween for shopping centres

Independent Events, a multi-award winning experiential agency based in the North East of England, has been appointed by two new clients to create events this Halloween....

Helen Braybrook 1600

Five in-store demo tips every brand should know in the run up to Xmas

Helen Braybrook, staffing director at experiential agency Closer, provides some timely advice for brands seeking to connect with Christmas shoppers It’s that time of...

VOXI, which positions itself as the UK’s first dedicated youth mobile phone offering, has launched a student ambassador programme that aims to quickly establishes brand awareness amongst the UK’s university communities.

VOXI Chooses Seed to Establish Brand Awareness Amongst UK Students

VOXI, which positions itself as the UK’s first dedicated youth mobile phone offering, has launched a student ambassador programme to establish brand awareness among...

DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise.

DFDS Seaways promotes Amsterdam mini cruises with clog tour

DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise. The...

Staffing and experiential agency StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. This will be on top of carrying out its usual checks on ongoing campaigns.

StreetPR to plough 2% of turnover back into quality control

Staffing and experiential agency StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the...