experiential

Leading sports nutrition brand, Maximuscle, saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the brand’s stand included a sampling bar featuring an array of new products, free giveaways, fitness challenges and appearances by leading sports and fitness personalities.

Maximuscle ‘Make Gains’ at BodyPower Expo

Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first...

The Royal Horticultural Society (RHS) has commissioned full-service event production and brand experience agency, Event Concept | Veevers Carter to deliver an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017.

RHS Chelsea Flower Show 2017 to feature major experiential activation

The Royal Horticultural Society (RHS) has commissioned full-service event production and brand experience agency, Event Concept | Veevers Carter to deliver an ambitious...

The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture for The Economist.

Sense US launches with Economist’s #feedingthefuture

The recently-opened New York office of UK marketing agency Sense has run its first campaign, with the April launch in New York of experiential campaign #feedingthefuture...

The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from London Paddington to Cheltenham Spa on Wednesday April 26 and created a Silver Service pizzeria experience for 32 lucky travellers.

Train passengers get own on-board pizzeria

The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from...

TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017.

Nissan appoints TRO and Fuse to UEFA Champions League Fan Experience activation

TRO and Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the...

Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults.

Nurishment launches #CanDo campaign

Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults. Launching last week with an...

The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart Peninsula, “the ultimate takeaway taste” in a stunt which saw a crate containing a fully-stocked freezer cabinet packed full of Chicago Town’s ‘The Takeaway’ pizza flown in by helicopter and landed in a local field.

Chicago Town delivers ‘takeaway’ to UK’s remotest village

The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart...

Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and Liverpool Street stations.

Sky Mobile launches with live activity at London mainline stations

Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and...

Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential marketing.

Lucozade Zero and Missguided partner for on-pack and experiential

Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential...

A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners.

Nation’s dogs get VIP treatment

A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...