experiential

Lush

Lush gives free coffee to those with reusable cups at new pop-up

Open for four weeks from Tuesday 14th August, Lush is running its #carrythecup pop-up vegan coffee shop. Located in the Lush Soho Studio on Beak Street, Lush in...

carlsberg

Carlsberg creates the world’s first waterfall-powered pub

For its new Build the Danish way campaign, Carlsberg have opened the world’s very first completely off-grid pub, powered only by waterfall. Agency Fold7 created...

More than

MORE TH>N to run a West End Theatre play in a car

From 23rd August to Friday 24th August, London’s famed West End theatre district will soon be home to a play that takes place entirely in a car. The unique play...

Virgin Atlantic

Virgin Atlantic and Delta Air Lines run The Joint Venture pop-up pub

Virgin Atlantic and Delta Air Lines have transformed The Old Crown Public House on New Oxford Street, Holborn into The Joint Venture pub, a new pop-up serving 230 US...

NBA

Basketball fans flock to Westfield London for ‘NBA Crossover’

Basketball fans flocked to Westfield London on Friday 10th and over the weekend for ‘NBA Crossover.’ The free exhibition brought the music, fashion, art and...

magnum

The Magnum Pleasure Store hosts Instagram photography masterclass

Magnum ice cream’s world-famous Magnum Pleasure Store, this year located in London’s borough of Chelsea, is a hub for diverse events this summer –...

BFG

Mr Kipling unveils life-sized BFG statue made of cakes

At the end of July, food artist, Michelle Wibowo, unveiled one of Roald Dahl’s most beloved characters; The BFG, made entirely from Mr Kipling cakes. The sculpture was...

laughing cow

The Laughing Cow marks brand relaunch with ‘Snack Like You’ pop-up café

Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, Bel UK’s The Laughing Cow ‘Snack Like You’ café marks the...

Makers mark

Maker’s Mark announces craft-inspired bartender workshops

Maker’s Mark, the premium handcrafted American whisky, is working with agency White Label to launch its 2018 UK bartender engagement programme, The Makers. The...

coca cola chill zone

Coca-Cola ‘Chill Zone’ in Vue, Westfield

In partnership with Coca-Cola European Partners and Vue Entertainment, integrated agency LIFE has launched the ‘Coca-Cola Chill Zone,’ a fully immersive...