experiential

Week 16

RPM kicks off Cadbury Easter Egg Hunt with National Trust

This Easter weekend (Friday 19th – Monday 22nd) the annual Cadbury-National Trust Easter Egg Hunts will run across the Trust’s 306 properties across the UK. For the...

CRAVE

Families enjoy hands-on experience as CRAVE roars into the UK

Mars Petcare drew on the power of experiential marketing to launch CRAVE, its new ancestral pet food range, on the last weekend in March. The two-day activation,...

Disaronno Day

Bartenders around the world to celebrate Disaronno Day on 19th April

Disaronno – the world’s favourite Italian liqueur – will celebrate Disaronno Day on 19th April by activating a global event; “The Longest Shift”. Striking a...

got sky got tower of london

Sky Atlantic joins forces with The British Army and ‘the Night’s Watch’ to launch Game of Thrones Season 8

Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army’s Coldstream Guards performed a rendition of the Game...

fitbit

Fitbit will run one-day colour-themed event

To celebrate the launch of the new Fitbit Versa Lite smartwatch, Fitbit is turning up the colour at an exclusive, one-day-only event at Protein Studios, Shoreditch on...

Desperados

Desperados creates the world’s largest video light show using partygoers’ phones

Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and...

Hendricks

Hendrick’s Gin unveils floral phone booth portals to launch NEW limited-edition Midsummer Solstice gin

Hendrick’s Gin has launched its first ever limited-edition gin – Midsummer Solstice – with flower obliterations up and down the country. A number of experiential,...

Co-op x live nation

Co-op expands its Live Nation festival roster

Co-op reveals plans to continue its partnership with Live Nation and open a 6,000 ft. pop up shop at six UK music festivals this year. The deal with Live Nation builds...

womens prize for fiction

The Baileys Book Bar is back

Following the sell-out success of the pop-ups over the past three years, the Women’s Prize for Fiction at the Baileys Book Bar is back for another sequence of...

Northern lights huawei

Huawei brings the Northern Lights to London

Huawei, the global technology leader is bringing the Northern Lights to London. Overlooking the iconic Tower of London, the Aurora Borealis will be staged by immersive...