experiential

Bra Leino 23 JULY 2020

Barilla – Virtually Perfect

Barilla responded to Lockdown with Virtually Perfect – a celebration of Italian food and its power to bring people together. When Lockdown shelved Barilla’s plans...

TRO 23 JULY 2020

IMMERSIVE COMMUNICATION STUDIO, CASSETTE, LAUNCHES VIRTUAL EVENT PLATFORM

Cassette has launched an innovative platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and...

Liveforce logo 17 JULY 2020

The True Impact of Covid-19 on the Event and Promo Staffing Industry

London, UK (Wednesday, 15 July 2020) — Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gives a voice to the event and promo...

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HOW BRANDS CAN HELP SAVE THE HOSPITALITY SECTOR & OUR SUMMER

Andrew Orr, Client Partner Director at Shared Experience Agency TRO, discusses how brands can support the hospitality sector in a Covid world. Everything that can be...

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IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER

The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....

The Park PR 18th JUNE 2020

The Future of Experiential Marketing

The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...

Wasserman - opinion - 30 April 2020

Our strange yet familiar new world

I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a...

The Producers - 23 April 2020

COVID-19 and its impact on the events industry globally

Emily Koppit, Group Account Lead at The Producers Live discusses the short and long-term impact COVID-19 is having and will continue to have within the Events Industry...

Secret sofa campaign 16 April

Secret Cinema launches Secret Sofa in partnership with Häagen-Dazs

14th April 2020: Secret Cinema, the pioneers of immersive storytelling, announces the launch of Secret Sofa, a weekly home entertainment series where audiences can...

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#TBT: Top 3 Easter 2019 campaigns from brands you wouldn’t expect

Easter is not only a busy time for consumers, traditional marketeers and the chocolate industry, but it can also be eventful for some less obvious practitioners. Below,...