Incentives

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IPL Community & The Power of Purpose

As I type, the Incentive Prize and Loyalty Community are formulating a plan to curate a White Paper around the ‘Rules That COVID Broke’. This initiative will address...

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Marketers still want to party this Xmas

Media, Sales and Marketing Workers Want to Celebrate but 9 in 10 of all workers will take the cash instead Appreciate, home of Love2shop, the UK’s best-known rewards...

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IPM LENDS SUPPORT AND BACKING TO WORTHY ‘NIGHTS ON US’ CAMPAIGN

The IPM is proud to be announcing its support and backing to the newly launched ‘Nights On Us’ campaign, a brilliant example of collaboration in the time of...

Wonderlust

The Promotional Power of Wanderlust

A client recently asked the question, ‘what does the future of travel promotions look like?’.  It is a question I, and many of my colleagues and industry peers,...