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Agency Of The Year 2020 Awarded to Circle Agency and Live & Breathe

We wanted to take this opportunity, at the close of the year to offer some rare, but well deserved good news regarding the IPM Awards. The awards were different this...

Untitled design (44)

AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020

2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...

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The Year Ahead – Predictions and Trends

I don’t know about you, but I’m fascinated by predictions and trends. Even more so right now and I imagine, because you work in the marketing industry, it’s...

viacom logo

ViacomCBS join as IPM members

The IPM is pleased to welcome ViacomCBS as their newest members. Led by David Sprei and joining both the Brand Partnerships and Incentive, Prize & Loyalty Community,...

Amstel web

Amstel celebrates 150-year anniversary with expansion to China

Amstel marks 150 years of beer and friendship, launching in the world’s biggest beer market Amsterdam, 2 December 2020 – This year, HEINEKEN celebrates the...

BD web

Member Milestone: Celebrating the IPM’s BD Network at 30 years

BD Network was established in Scotland in 1990 and we started 2020 excited to celebrate our 30th Birthday – unfortunately, COVID-19 put any kind of celebration on...

Weetabix web

Weetabix On The Go launches sportswear using 100% recycled bottles

Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...

loyalty web

A View From…IPL Community – The Rules that COVID broke

(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...

Boost drink

Contact-free sampling gives shopper a Boost

COVID has impacted businesses and brands in almost every way, but there is no reason for it to stop great marketing activation altogether.  It just challenges us to...

CAP

Leeds agency warms up Bonfire Night with St Pierre

St Pierre has appointed Cat Among The Pigeons as a partner agency to help reach Tesco shoppers during a key promotional period. Celebrating the brand’s French...