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Strongbow rounded off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth over the weekend of August 26th/27th.

Strongbow rounds off epic summer with Victorious Festival activation

Strongbow rounded off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth over the weekend of August 26th/27th. The iconic cider...

Walkers has announced its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m.

Walkers gives away pay packets in pack

Walkers is running what it claims is its biggest-ever on-pack promotion, offering a range of cash prizes with a guaranteed prize pool of £2m. The Walkers Pay Packet...

Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels such as TV, radio and press advertising, according to a new study commissioned by PoS specialists Creo.

Creo study: PoS ’more influential’ than TV, radio, press

Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...

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Aero, Muller and Bridget Jones’s Baby

The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two – Müller and Aero – running high...

Sports Xtra, the children’s physical activity provider, has become the latest brand partner to support leading children’s entertainment property Danger Mouse for client FremantleMedia Kids and Family (FMK).

Danger Mouse joins Sports Xtra

Sports Xtra, the children’s physical activity provider, has become the latest brand partner to support leading children’s entertainment property Danger Mouse for...

Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs.

Dogs Trust Big Scoop campaign

Animal charity The Dogs Trust has worked with marketing agency TMW to challenge dog owners to pick up after their dogs. Dog fouling is seen as one of the biggest...

James Rix of StreetPR argues that too many experiential activations are being let down by poor quality brand ambassadors – and that sourcing staff off the internet is to blame

Brand ambassadors aren’t commodities

James Rix of StreetPR argues that too many experiential activations are being let down by poor quality brand ambassadors – and that sourcing staff off the internet is...

The bpma-organised Promotional Products Week 2016 runs from 12th to 16th September 2016.

Promotional Products Week 2016

New research from promotional products trade body the bpma has found that 76% of the marketers surveyed will keep a promotional item given to them, 73% of those will go...

Ben Pask from Rare explores some of the findings of a new survey into retailer loyalty schemes revealed by a consumer new survey

Loyalty schemes: what’s the point?

Ben Pask from Rare explores some of the findings of a new survey into retailer loyalty schemes revealed by a consumer new survey Last year it was revealed that the UK...

Haywards pickles' ‘Lad in Salad’ campaign targets millennial males and features vloggers The Mean Machines demonstrating that pickled veg livens up salads.

Haywards puts ‘Lad’ into salad

Haywards, Britain’s best-selling pickled vegetable brand, is set to launch a new campaign to target millennial males. The ‘Lad in Salad’ campaign is digitally led...