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Budweiser launches major new marketing campaign across the Republic of Ireland

Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...

TRO 27th Aug - opinion

New Normals: How gaming and theatre are combining to create post-Covid experiences

By Sandra Mardin, Strategy Director TRO UK New Normals is a content series focused on the rapid evolution of the experience economy in response to the global pandemic....

Tro 27th Aug

Berlin Hosts The World’s First Electric Convoy At Formula E

BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...

PP PNG

PETER CROUCH TEAMS UP WITH PADDY POWER TO STAGE WORLD’S MOST COVID-COMPLIANT FOOTBALL PARTY

Paddy Power has today released a tongue-in-cheek public service announcement – advising football fans how to celebrate safely. With the Premier League title set to be...

SBTIN

IPM WEBINAR EXCLUSIVE WITH STUDIO BLACK TOMATO: ‘HOW TO SELL WITH SENSITIVITY’

As lock down begins to ease, so are agencies and brands beginning to become more comfortable with the idea that a sense of business normality is returning, but it is not...

IPM_Chairman_Dinner_2

IPM PRESIDENT LORD BLACK STATES “IPM WILL HAVE A CRUCIAL ROLE TO PLAY IN SHAPING THIS DEBATE”

The IPM is delighted to see that the Committee on Democracy and Digital Technologies, Chaired by Lord Puttnam, issued their report yesterday recommending that the...

TRO)

HOW BRANDS CAN HELP SAVE THE HOSPITALITY SECTOR & OUR SUMMER

Andrew Orr, Client Partner Director at Shared Experience Agency TRO, discusses how brands can support the hospitality sector in a Covid world. Everything that can be...

TLC 18th JUNE

The New Norman

Meet Norman You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman. TLC Marketing’s Planning team have been sifting through the...

Mando - web

How have consumer shopping habits changed since the lockdown? Part 1

Consumer spending on food and drink is at an all-time high, March was the busiest month on record for UK supermarkets, seeing a 20.6% rise in sales according...

TLC 29 MAY 2020

Evolution of Lockdown

In a recent call with a potential client, we referenced Kantar Consulting’s graph on the public’s emotional response to the present situation. After the downward...