Digital

IPM_Chairman_Dinner_2

IPM PRESIDENT LORD BLACK STATES “IPM WILL HAVE A CRUCIAL ROLE TO PLAY IN SHAPING THIS DEBATE”

The IPM is delighted to see that the Committee on Democracy and Digital Technologies, Chaired by Lord Puttnam, issued their report yesterday recommending that the...

MRM - web

The challenges in the ‘normalisation’ of retail marketing

So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...

The Park PR 18th JUNE 2020

The Future of Experiential Marketing

The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...

Mando 18th JUNE 2020

How have consumer shopping habits changed since the lockdown? Part 2

This is the second part of how shopping habits have changed since the lockdown. In Part 1 we looked at the rise of The Weekly Shop and Shopping Local, and what this...

experience staff - web

How to hire promo staff safely after Covid-19

In February 2020, experience staff had our busiest year forecast yet – we were in the middle of a hugely successful London retail pop up store and were quoting for the...

Movember campaign 28 MAY 2020

Movember launches campaign to help men have tough conversations with mates struggling in lockdown

Thursday 21st May 2020: Leading global men’s health charity, Movember, has today launched its ‘Take our Words for it’ campaign to support men during the COVID-19...

Wasserman - opinion - 30 April 2020

Our strange yet familiar new world

I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a...

Activation - Grants Whiskey promotion - 29 April 2020

Grant’s ‘Triple Chance’ On-Pack Promotion

A new on-pack promotion for Grant’s Triple Wood Blended Scotch Whisky offers consumers chances to win prizes that enhance their at-home drinking experience –...

Activation - Ella campaign 27 04.2020

Deliciously Ella E-commerce Launch

With brands currently seeking out new routes to market, the Activation team have very quickly launched full e-commerce capability for consumers to get their favourite...

NowTV - 23 April 2020

NOWTV Appoints TracyLocke London As Retail and Shopper Agency

Following a competitive pitch, NOWTV has appointed TracyLocke London as their retail marketing agency for UK & Ireland. TracyLocke will partner with NOWTV on the...