Digital

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The true cost of the 4p data scandal

When a deal seems too good to be true, beware – there’s often a sting in the tail, as demonstrated by recent issues over the sale of personal data, says Barbara...

Nestlé Confectionery is offering consumers the chance to win KitKat packs with personalised messages and pictures. The promotion runs from February 1st until March 29th across KitKat 4 Finger and Chunky singles, multipacks and 2 Finger biscuit packs.

Nestle personalised KitKat promotion

Nestlé Confectionery is offering consumers the chance to win KitKat packs with personalised messages and pictures. The promotion runs from February 1st until March...

The SUBWAY brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies.

SUBWAY offers fans cookies for accepting cookies

  The SUBWAY brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real...

Snatch, a brand new Augmented Reality gaming app which allows consumers to win coupons and prizes, has won backing from Unilever Ventures, the investment arm of FMCG giant, Unilever.

Unilever backs ‘Snatch’ promotional mobile app

Snatch, a brand new Augmented Reality gaming app which allows consumers to win coupons and prizes, has won backing from Unilever Ventures, the investment arm of FMCG...

Real estate investment trust Shaftesbury has launched a Chinese New Year marketing campaign with a special Red Packet mobile app containing surprise discounts, exclusive London Chinatown offers and prizes.

Chinatown London Chinese New Year promo and app

Real estate investment trust Shaftesbury has launched a Chinese New Year marketing campaign with a special Red Packet mobile app containing surprise discounts, exclusive...

Danone Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving audience.

Danone Light & Free, Spotify exclusive music campaign

Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving...

Walkers has backed the launch of a range of re-sealable 175g sharing packs with a new on-pack ‘Snap & Share’ promotion as part of its Uefa Champions League (UCL) sponsorship. Every promotional pack features the lower half of a football fan’s face. To enter, shoppers need to hold the pack up to their own face, take a selfie and share it on Twitter, Instagram or Facebook for a chance to win.

Walkers Champions League sharing pack promo

Walkers has backed the launch of a range of re-sealable 175g sharing packs with a new on-pack promotion as part of its Uefa Champions League (UCL) sponsorship. Every...

UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle Creations to highlight the money that can be saved if you go frozen.

Iceland frozen fish Facebook competition

UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle...

Stuart Sankey of Quotient Europe explores strategies to drive consumer engagement via mobile advertising and promotions

FMCG: How to Make Mobile Contribute to Brand and Sales Goals

Stuart Sankey of Quotient Europe explores strategies to drive consumer engagement via mobile advertising and promotions With the recent news from eMarketer[1] that...

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen on-screen before a film into the foyer, maximising exposure to the target audience.

Lego, Primesight take ‘gold spot’ ads into cinema foyer

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...