Digital

Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring students to develop their skills and shape their futures with the help of Adobe Creative Cloud tools and services.

Adobe & Seed bring Made By You Influencer campaign to UK universities

Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring...

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone's talking about receipt validation for promotions, rebate and loyalty, but why and when should you use it?

5 tips for using receipt validation in promotions

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...

The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT

How can automation software and staffing apps benefit the promo industry?

The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new research. The independent study of 2,000 British adults, commissioned by 360 Insights, a global leader in ‘Software as a Service’ platforms for marketers

Promotions as important as quality for UK consumers buying white goods, research says

When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new...

Westfield London, more used to crowds of shoppers thronging its halls, was turned into a racetrack for a content marketing drive featuring DS Automobiles’ new electric car. A film released by DS Automobiles shows Formula E racing driver Sam Bird taking the brand’s concept car for a secret after-hours spin inside Westfield London.

Westfield London sees racing driver take DS Automobiles’ new electric car for a spin

Westfield London, more used to crowds of shoppers thronging its halls, was turned into a racetrack for a content marketing drive featuring DS Automobiles’ new electric...

Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities, including London’s Waterloo Station.

Galaxy Note8 Takes Over London Waterloo

Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities,...

Peroni Nastro Azzuro is putting its rich Italian heritage centre-stage in a social media and influencer content-based campaign developed for the beer brand by integrated marketing agency HeyHuman in support of this year's House of Peroni residency, which is being managed by M&C Saatchi PR.

Peroni Nastro Azzurro brings ‘Infused with Italy’ campaign to London pop-up

Peroni Nastro Azzuro is putting its rich Italian heritage centre-stage in a social media and influencer content-based campaign developed for the beer brand by integrated...

Irish whiskey Tullamore D.E.W. is giving away DNA testing kits as part of its global Beauty of the Blend marketing campaign.

Tullamore D.E.W. offers free DNA testing in global ‘Beauty of Blend’ campaign

Irish whiskey Tullamore D.E.W. is giving away DNA testing kits as part of its global Beauty of Blend marketing campaign. The idea behind ‘Beauty of Blend’ is the...

Body Shop Urban Airship mobile screen overlaid

The Body Shop uses Urban Airship’s Mobile Wallet for anti-animal testing campaign

The Body Shop has partnered mobile marketing specialists Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against...

A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology with a moving object – in this case, a London black taxicab.

American Airlines in ‘world-first’ taxi geofencing campaign

A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology...