Digital

AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home campaign, plus a sampling drive through Tesco.

Budweiser Prohibition no-alcohol beer in Tesco sampling for Xmas driving safety push

AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home...

Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for everything they do for expecting families. The campaign will also raise money for the Benevolent Fund of the Royal College of Midwives.

Pampers launches #ThankYouMidwife campaign

Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for...

Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home screens in close proximity to stores across the UK.

Tesco hyper-local ‘However you do your Christmas’ DOOH campaign

Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home...

Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that will test gamers’ code breaking skills.

Fridge Raiders partners with Call of Duty WWII

Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that...

Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky Felstead, star of Made In Chelsea and herself a new mum.

Aptaclub launches Christmas Wishes campaign in support of Mummy’s Star charity

Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky...

Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy bears. Canadians who use “#KraftBearHugs” on social to share who they would like to give a bear hug to will be entered into a competition to win a pair of Wi-Fi enabled bears.

Kraft Canada helps Canadians bridge distance with WiFi enabled teddy bears

Kraft Peanut Butter is running a promotion which allows Canadians separated from their loved ones this holiday season to send them hugs via internet-connected teddy...

Dogs Trust is running create an immersive virtual reality experience to engage the public and demonstrate the impact donors can have for the thousands of dogs each year that the charity cares for.

Dogs Trust uses VR experience for face-to-face fundraising

Dogs Trust is running an immersive Virtual Reality experience to engage the public and demonstrate the impact donors can have for the thousands of dogs each year that...

Mars brand Snickers is launching a money-off promotion with a difference in the US, to support its long-running "You're Not You When You're Hungry" marketing platform. A special ‘Hungerithm’ has been created to monitor the mood, and the hunger level, of the Internet. As the Internet's "hanger" increases, the value of coupon discounts off SNICKERS at participating U.S. 7-Eleven stores will increase in real time.

Snickers in the US runs ‘Hungerithm’ variable value coupons at 7-Eleven

Mars brand SNICKERS is launching a money-off promotion with a difference in the US, to support its long-running “You’re Not You When You’re...

Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring students to develop their skills and shape their futures with the help of Adobe Creative Cloud tools and services.

Adobe & Seed bring Made By You Influencer campaign to UK universities

Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring...

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone's talking about receipt validation for promotions, rebate and loyalty, but why and when should you use it?

5 tips for using receipt validation in promotions

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...