Digital

We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really is now more important than ever, says Chris Baldwin of Sodexo.

Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers

With all but essential retail currently closed, UK consumers are missing aspects of the in-store shopping experience, according to a new nationwide survey published...

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2020: Let’s Raise a Glass to Everything That’s Kept Us Entertained During Lockdown

Experience12 rolls out its annual Pop Culture festive illustration, in aid of Shelter – can you spot the top icons of 2020 2020 has given us many heroes, from our NHS...

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THE LEGO GROUP INVITES FAMILES TO EXPERIENCE A ‘REALLY COOL WORLD’ IN LONDON’S COVENT GARDEN THIS DECEMBER

2nd December 2020: This festive season, the LEGO Group reveals what A Really Cool World it could be if it were imagined through the eyes of a child, with the launch of...

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Big Issue launches campaign that highlights support for sellers in time of crisis

From Saturday 10th October,  on World Homeless Day, The Big Issue (TBI) has launched a digital campaign to highlight the support that Big Issue sellers receive from the...

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Quality Street launches new online shop for personalised, pick and mix tins

From today, Quality Street fans no longer need to leave their street, home or even their armchair to buy personalised tins of their favourite sweets, as the brand...

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Are roadshows and pop ups the future of face to face marketing?

The power of face to face lead generation at events and tradeshows to a targeted market is something businesses are undeniably going to miss over the next 6 months....

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Cadbury taps into ‘pass it on’ social video trend as it partners with nation’s favourite football clubs for return of Match & Win

Cadbury has launched a new campaign to support the return of its Match & Win promotion, featuring players from some of the nation’s favourite football clubs. The...

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PPE Management: logistical nightmare or smooth sailing?

Back in March who would have thought that as we enter the winter months we would still be wearing masks, social distancing and facing potential new restrictions being...

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ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY

Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...

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Sampling has become Covid-Marketer’s Trojan horse

During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...