Tag: awards, channel marketing, digital promotions, employee benefits, employee communications, employee engagement, event marketing, experiential, free promotion, industry awards, industry news, Institute of Promotional Marketing, interactive promotion, IPM, IPM Awards, licensed promotion, motivation, on-pack promotion, prize promotion, promotional marketing industry, promotional mechanics, sales promotion, staff motivation, staffing
IPM Awards 2017 deadline just six weeks’ away!
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their...
Iceland frozen fish Facebook competition
UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle...
Ambrosia promo celebrates 100 years
Dessert brand Ambrosia, is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging launching this month. Giving away over 1000 prizes...
Cadbury Creme Egg ‘Hunting Season’ campaign
Mondelez is backing its latest Cadbury Creme Egg TV ad, the brand’s first new creative campaign in four years, with an on-pack promotion offering one consumer a day...
Quaker Oats offers space-themed holiday trip prizes
Quaker Oats has launched a new on-pack promotion giving shoppers the chance to win space-themed prizes, linking in with the PepsiCo-owned brand’s current TV ad...
Promotional travel expert Inspire opens Brazil office
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...
Anchor gives away ‘Annoying Elephants’ from TV ad
The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering...
Dr. Oetker launches ‘Baking Only’ social platform
Baking category leader, Dr. Oetker, has launched We Bake, which it claims is the first baking-only social media platform for UK consumers. We Bake, which launched at...
Sony Ghostbusters partnerships for retail launch
Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of...
Price vs. promotion: how to add value and keep credibility
Dec 14, 2016
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...