Tribute Ale Rugby Promotion From Activation


As the Rugby World Cup moves towards the knock out stages, We’re thrilled to see IPM Award winners, Activation working alongside Tribute, a member of the St Austell brewery family, for their latest promotion! 

Their brief called for a campaign that could run across both the on-trade and off-trade, with two specific objectives in mind; increase the rate of sale as well as increase brand awareness. 

We know that this premium pale ale is a real fan favourite all year round, but it’s also particularly enjoyed with friends whilst watching the big game (as if us Brits need any excuse for a pint, eh!). And when the Rugby World Cup started in September, it was the perfect time to launch an attention-grabbing rugby-themed promotion!

With a Rugby themed European City Break for two up for grabs, as well as 300 instant win rugby themed prizes to be won, including Tribute branded rugby balls and £10 Tribute e-vouchers to spend on their online shop, these promotional packs and pints will be flying off the shelf quicker than you can shout TRYYYYY!

To enter, this promotion calls for consumers to either purchase a promotional 4X500ml can pack in-store or a promotional pint at participating pubs, then simply upload a few of their details and unique codes to the specially-built promotional microsite (through Activation’s own ProMotor platform) for a chance to win.

Promotional packs were in store from the 1st of September and throughout the tournament duration, so keep an eye out for them and the promotional pints next time you’re in-store or at the pub (we’ll see you there!) – Good luck! 

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