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Marc Rigby of MRM looks at the relevance of Sales Promotion to today's marketing industry. Image: Lucozade Unstoppable Bottle campaign

How does Promotional Marketing fit into today’s marketing mix?

Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...

Lucozade and tbk Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the biggest networking event of the promotional marketing industry year.

Lucozade and TBK Group sparkle at IPM Awards 2018 Gala Dinner

Lucozade and TBK Group collected the trophies for Brand Owner of the Year, Agency of the Year and the coveted Grand Prix Award at The IPM Awards 2018 last night, the...

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional campaigns – is now open for entries. The entry deadline is July 19 2018.

IPM COGS Awards 2018 now open for entries!

The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...

The Institute of Promotional Marketing (IPM) has announced the shortlist for the IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme.

IPM Awards 2018 shortlist announced

The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition...

Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency

Creating award-winning campaigns needs brave clients

Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency My cousin and I share a long...

Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager.

ignis names Kanhai as Business Development Manager

  Multi-award winning independent brand experience agency ignis has appointed Asha Kanhai as Business Development Manager. Kanhai has worked in the marketing...

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and celebrating the best of the promotional marketing industry.

Time to shine – IPM Awards 2018 entry opens!

The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...

UK agencies collected 15 awards in the IMC European Awards 2017, with two gold, three silver and 10 bronze trophies being shared by seven British agencies.

Seven British agencies win at the IMC European Awards

UK agencies collected 15 awards in the IMC European Awards 2017, with two Gold, three Silver and 10 Bronze trophies being shared by seven British agencies. Gold awards...

Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum.

Once Upon A Time acquires brand activation/shopper agency Toucan

Integrated agency Once Upon A Time (OUAT) has today acquired brand activation and shopper marketing agency Toucan, for an undisclosed sum. Toucan has provided award...

Award-winning marketing services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following the company’s management buy-back from French group HighCo last year.

MRM launches new brand identity

Award-winning marketing services business MRM (Multi Resource Marketing Ltd) has launched a new brand identity following the company’s management buy-back from French...