Category: Case Study
N2O brings Beauty of Joseon To Life With Immersive Pop-up
IPM members N2O bring Beauty of Joseon’s heritage-led k-beauty credentials to life with immersive Westfield Stratford pop-up. Easter Bank Holiday activation...
Rezolve defines a new engagement category: Compensation as a Service
IPM Members Zappit are proud to announce new platform rezolvecx.com establishing Compensation as a Service as a new customer care category. For years, complaint...
Primark Challenges Perceptions With Immersive Fictional Fashion Label Experience
IPM Members Momentum Worldwide partner with Primark in dynamic new social experiment to challenge perceptions of the fashion brand. London, 1st April 2026. Global...
Drambuie Off The Rocks After Together Agency Twist
Drambuie had fallen into the trap of being branded ‘old fashioned’. The brand needed to modernise themselves and connect with a slightly younger audience. Their...
Covid Featured Case Study-Setting the stage for some extra festive fun
Experiential marketing experts N2O helped bring Christmas cheer to Tesco shoppers. At a time when the country was under the severest conditions of lockdown this...
Covid Featured Case Study-A seriously satisfying solution
At the very peak of the Covid pandemic, the DfE needed to find a solution to providing school meals for a growing number of household beneficiaries. The quickest and...
Covid Featured Case Study-Guest Visit by Promotigo
We continue with our showcase of incredible campaigns carried out by members of our community through the Covid pandemic period. These cases were selected by our panel...
Covid Featured Case Study-Critical Worker Donations by The Work Perk
We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...
Covid Featured Case Study-RNLI Fundraising Campaign from Whistl
In the second of our 6 featured cases from campaigns carried out through the Covid pandemic we have another case that we think showcases our industry’s specialism and...
When Is Sales Promotion Not Sales Promotion?
As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...
