Category: Case Study

Roald Dahl’s BFG Returns to Sainsbury’s for Third Christmas Campaign

Sainsbury’s and the Roald Dahl Story Company have reunited for a third consecutive Christmas campaign, with the beloved BFG returning for a new festive adventure....

N2O Takes ‘The Struggle Is Over’ To Thorpe Park Fright Nights With New Chupa Chups Halloween Experience

Perfetti Van Melle-owned Chupa Chups heads to Thorpe Park with N2O for a third year in a row, following last year’s success with Chupa Chups x Stranger Things...

From Sponsor to Social Hub: How Starling Created One of Ideas Fest’s Most Valuable Founder Spaces

Dubbed by many as the “Glastonbury for business”, Ideas Fest has rapidly become one of the UK’s most exciting gatherings for founders, entrepreneurs...

N2O brings Beauty of Joseon To Life With Immersive Pop-up

IPM members N2O bring Beauty of Joseon’s heritage-led k-beauty credentials to life with immersive Westfield Stratford pop-up. Easter Bank Holiday activation...

Rezolve defines a new engagement category: Compensation as a Service

IPM Members Zappit are proud to announce new platform rezolvecx.com establishing Compensation as a Service as a new customer care category. For years, complaint...

Primark Challenges Perceptions With Immersive Fictional Fashion Label Experience

IPM Members Momentum Worldwide partner with Primark in dynamic new social experiment to challenge perceptions of the fashion brand. London, 1st April 2026. Global...

Drambuie Off The Rocks After Together Agency Twist

Drambuie had fallen into the trap of being branded ‘old fashioned’. The brand needed to modernise themselves and connect with a slightly younger audience. Their...

Covid Featured Case Study-Setting the stage for some extra festive fun

Experiential marketing experts N2O helped bring Christmas cheer to Tesco shoppers. At a time when the country was under the severest conditions of lockdown this...

Covid Featured Case Study-A seriously satisfying solution

At the very peak of the Covid pandemic, the DfE needed to find a solution to providing school meals for a growing number of household beneficiaries. The quickest and...

Covid Featured Case Study-Guest Visit by Promotigo

We continue with our showcase of incredible campaigns carried out by members of our community through the Covid pandemic period. These cases were selected by our panel...