Case Study

Tesco_N20_IPM

Covid Featured Case Study-Setting the stage for some extra festive fun

Experiential marketing experts N2O helped bring Christmas cheer to Tesco shoppers. At a time when the country was under the severest conditions of lockdown this...

EdenRed_IPM

Covid Featured Case Study-A seriously satisfying solution

At the very peak of the Covid pandemic, the DfE needed to find a solution to providing school meals for a growing number of household beneficiaries. The quickest and...

Promotigo

Covid Featured Case Study-Guest Visit by Promotigo

We continue with our showcase of incredible campaigns carried out by members of our community through the Covid pandemic period. These cases were selected by our panel...

The_Work_Perk_IPM

Covid Featured Case Study-Critical Worker Donations by The Work Perk

We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...

Whistl_IPM (1)

Covid Featured Case Study-RNLI Fundraising Campaign from Whistl

In the second of our 6 featured cases from campaigns carried out through the Covid pandemic we have another case that we think showcases our industry’s specialism and...

Untitled design (27)

When Is Sales Promotion Not Sales Promotion?

As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...

Untitled design (16)

Brand loyalty requires emotion. Will COVID rob us of this for good?

The current climate has undoubtedly forced us all to make changes not only in the way we work but in the manner of the work that we do. From experiences to brand loyalty...

NVxTA_lead image (1)

Nature Valley inspires UK to #visitnature with Tripadvisor

Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand[1] teaming up with Tripadvisor, the world’s largest travel...

Klarna research image

Retail Gain and Retain in a Post COVID-19 World

16th April 2020 –  Klarna, the leading global payments provider enabling over 85 million consumers worldwide to pay later in-store and online analyses the psyche of...

M&S launched its ‘Sparks’ loyalty and store card in 2016, supported by extensive direct mail activity created and managed by The Lettershop Group (TLG).

Case Study: Sparks hits the mark for M&S

Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...