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The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on ‘sales promotion’, at +4.0.

IPA Bellwether shows increase in promotional marketing spend in Q2 2018

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...

Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct payment between the brand and the promotion’s beneficiary, removing reliance on third parties to fulfil the promotion.

Valassis launches Cashback & Rewards promotion mechanic for brands

Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct...

Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion.

Oreo runs biscuit dispensing bus stop to push Cookie Quest game

Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...

Clipper Teas, the ethical and organic tea brand owned by Wessanen UK, has partnered with chocolate producer Seed and Bean on a large scale on-pack promotion; available to all its retail partners nationwide.

Clipper links with Seed and Bean for on-pack promotion

Clipper Teas, the ethical and organic tea brand owned by Wessanen UK, has partnered with chocolate producer Seed and Bean on a large scale on-pack promotion; available...

David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually do

The Four Rs: measuring the effectiveness of online marketing from screen to store

David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...

The entry deadline for the Institute of Promotional Marketing Awards 2017 is February 28th 2017 – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.

IPM Awards entry closes in three weeks

The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to...

The entry deadline for the Institute of Promotional Marketing Awards 2017 is February 28th 2017 – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.

IPM Awards 2017 deadline just six weeks’ away!

The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their...

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Protect your supermarket listing

Digital promotions and couponing can help FMCG brands build or maintain their share of supermarket shelf space, says Stuart Sankey of Quotient The UK retail environment,...