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ON PACK PROMOTIONS: CASH IS KING AGAIN… FOR NOW

2020 was a challenging year for us all and saw many brands having to make huge changes to adjust to the difficult climate, none more so than FMCG brands who have had to...

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Three UK launches new sponsorship creative and social media game for the partnership with Channel 4’s Gogglebox

Following Three’s recent announcement as the sponsor of the highly successful Channel 4 series Gogglebox; today the brand launches its sponsorship creative and social...

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Leeds agency drives sales for Wagon Wheels

Promotional marketing agency Cat Among The Pigeons has developed a major on-pack promotion for Wagon Wheels featuring BBC Top Gear and the famous racing driver Stig!...

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Easyjet Launch Flightsize As Pilots Turn Teacher In Lockdown

Airline EasyJet has today announced the launch of ‘easyJet Flightsize’, a collection of online video lessons, to support parents across the nation still juggling...

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Old El Paso Encourages Nation to ‘Unbox Friday’ With New Campaign

Mexican food giant Old El Paso has launched a new campaign to help the UK reclaim the best night of the week – ‘Fajita Friday’. The ‘Unbox (Fajita) Friday’...

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National Apprenticeship Week – London South Bank University celebrates nursing apprentices fighting Covid-19 pandemic on NHS frontline

London South Bank University (LSBU) is marking National Apprenticeship Week 2021 by celebrating coming second out of all leading higher education apprenticeship...

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The Cybersmile Foundation marks Safer Internet Day 2021 with ‘Think Twice Before You Type’ campaign

The Cybersmile Foundation, with the support of Area 23 – an FCB Health Network Company (New York, NY), today releases its latest multichannel campaign to raise...

Win a legend

Cadbury partners with six of the nation’s top football clubs for the return of Find a Legend, Win a Legend

Cadbury has launched a new campaign to support the return of its Find a Legend, Win a Legend promotion. The push was developed in partnership with creative agency ELVIS....

We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really is now more important than ever, says Chris Baldwin of Sodexo.

Shoppers are Missing the In-Store Experience and Demand More Convenience from Online Retailers

With all but essential retail currently closed, UK consumers are missing aspects of the in-store shopping experience, according to a new nationwide survey published...

WPP

WPP and TikTok announce first-of-its-kind global agency partnership

WPP and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the...