Tag: , , ,

Glade_IPM

Glade partners with Calm for the launch of new Aromatherapy collection

Glade’s new consciously crafted Aromatherapy fragrance collection launched across Europe, with a range of relaxing and uplifting fragrances and product formats...

N20_IPM

N2O and Aquafresh give kids excitement for the dentist

Yes, you read that correctly! N2O and Aquafresh’s latest in-store promotional stand and giveaway at Tesco featured a clever little trick to get kids excited for the...

TLC_IPM

Covid Featured Case Study-One Million Meals from TLC Marketing

In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry’s specialism and...

VCG_IPM

Promotions With Benefits: Customer Data

The key motivation for running a consumer promotion is always business growth.  This might be stimulation of short-term sales but also an increase of brand equity...

ManiLife_IPM

Peanut Butter Brand ManiLife Launches first Voice Commerce Campaign through Amazon’s Alexa

A new campaign for the peanut butter brand ManiLife, using Amazon Alexa’s sales conversion beta is going live today. The innovative campaign offers peanut butter...

NBQW_IPM

The most successful National BBQ Week – ever!

The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with...

Old Mout Kiwi Camp IPM

The Kiwi Camp is the Little Camp With a Big Impact

TWELVE Agency have just wrapped up the delivery of Old Mout Cider’s KIWI Camp at this year’s Boardmasters festival. The festival within a festival delivers a packed...

COVID_Campaign_Judges_IPM (3)

The IPM celebrates the promotional industry’s work during the pandemic

As things begin to return to a semblance of normality, the IPM looks back at some of the fantastic work delivered by its members during the pandemic months. The...

Cue_Magazine_IPM (1)

1HQ Brand Agency’s latest Cue magazine, ‘All Systems Go’ is out now!

Cue 13 takes a detailed look at how Systems Thinking provides a view of the world working as an interconnected whole. We highlight how this holistic approach interlinks...

Goodwood_IPM

The next generation of technology and robots achieving the unimaginable at Goodwood Festival of speed

GottaBe! headed down to Goodwood festival of speed for another year to support Catapult, Small Robot Company and Emotiv on the Future Lab stand (sponsored by bp). Future...