Cat Among The Pigeons creates a roast winner for Aunt Bessie’s


Promotional marketing agency Cat Among The Pigeons has announced the launch of a major on-pack campaign for Aunt Bessie’s, the UK’s No.1 Yorkshire pudding and roast potato brand.

‘Win Gifts’ launches nationally in October for ten weeks and is timed to support families in the build up to Christmas and the huge growth in roast dinner occasions. The on-pack promotion will feature on more than eight million packs of frozen Yorkshire Puddings and Roasties across all major supermarkets and convenience stores.

The ‘Win Gifts’ promotion has a huge prize fund, believed to be Aunt Bessie’s biggest ever. Each promotional pack features the chance to win an all-inclusive holiday with Jet2holidays every week; a Tower air fryer every day or 1 of 20,000 ‘£1 off Aunt Bessie’s’ coupons.

Cat Among The Pigeons negotiated the partnership with Jet2holidays, the UK’s favourite package holiday brand, to add even more value for families. For the price of a bag of Aunt Bessie’s Yorkshire Puddings or Roasties, every entrant can also claim £65 off their next Jet2holidays booking.

In recognition that Aunt Bessie’s Yorkshire Puddings and Roasties can now be air fried quickly the prize fund also features Tower air fryers which use less energy and time to cook a roast dinner than a conventional oven.

Cat Among The Pigeons designed the Yorkshire Pudding and Roast Potatoes promotional packs to have huge impact and stand out within the category, where display can often be hidden behind freezer doors. The promotion will also be supported by a six figure investment in shopper marketing, freezer category point of sale and social media to build further awareness and excitement.

Cat Among The Pigeons created the new microsite ( to allow easy entry to the promotion. Simply scan the QR code on pack and shoppers will be directed to the site which validates purchase, showcases prizes and provides full terms and conditions.

Charlotte Vause, assistant brand manager at Aunt Bessie’s, said: “the last 12 months have been challenging for many families with growing energy costs and the cost of living crisis. We wanted to bring some excitement back to the category in the run up to Christmas and reward shoppers with added value for choosing Aunt Bessie’s for their next roast.”

Paul McGann, founder of Cat Among The Pigeons added “shoppers are increasingly looking around for better value and this new on pack range promotion certainly delivers. We know families still want to enjoy a holiday in 2024 and so these amazing prizes with Jet2holidays should really appeal. With lots of chances to win and a guaranteed reward for all entrants, we hope ‘Win Gifts’ makes shopping frozen a bit more fun this Autumn.”