Sampling

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ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY

Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...

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Sampling has become Covid-Marketer’s Trojan horse

During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...

TWP - critical workers campaign

The Work Perk Supports Critical Workers with Free Products at Work

At The Work Perk, we believe that the most challenging situations can be overcome when people work together. That’s why we have so much admiration for healthcare and...