Tag: brand activation, industry news, IPM
zeal creative appoints Managing Director to triple size of London offices
The UK’s most effective brand activation agency, zeal creative, has appointed Tim Solano as Managing Director in London. Tim will support zeal’s mission to be the...
Mast-Jägermeister UK reveals ‘The Secret Is Ice Cold’
Mast-Jägermeister UK has launched a multi-million-pound national campaign, The Secret is Ice Cold, which reinforces Jägermeister’s perfect serve — an ice cold shot...
Test your pop culture knowledge with this interactive Christmas challenge!
Featuring the best of TV, video games and film from the past year We have finally made it to the end of the year, and if there is something we can all agree on –...
THE PRODUCERS ANNOUNCES NEW MANAGING PARTNER
As part of the agency’s expansion and growth plan, Kate Umfreville moves to Managing Partner of award-winning creative experiences agency, The Producers. Umfreville...
SMARTY MOBILE LAUNCHES POP-UP SPEED DATING VIDEO GAME BAR FOR THE PUBLIC TO REDISCOVER ICONIC CLASSICS AND FIND NEW GEMS FOR ONE DAY ONLY
Just before Bonfire night SMARTY’s ‘Date the Game’ bar will help gaming fans reignite the flame on their relationship with gaming, with a speed dating game session...
Mind the knowledge gap: Retailers miss out on £15bn per year due to poor advice instore
1 in 10 shoppers have cancelled a planned considered purchase due to poor instore advice – Gen Z most likely to seek out experts – Gekko urging retailers and...
N2O SECURES EXCLUSIVE ACCESS TO AIRBNB PROPERTIES TO PROVIDE BRANDS WITH HIGHLY-TARGETED SAMPLING AND PRODUCT PLACEMENT OPPORTUNITIES
Brands can harness the power of sampling at point-of-use across the UK for Brits’ Autumn staycations N2O, the UK’s number one experiential marketing agency, is...
The COGS Awards 2021 is officially open to entries
The COGS Awards are now open for entries! The only program that recognises the champions behind the scenes that make it all happen. Seeking to celebrate and elevate the...
IPM Launch 51st edition of The Awards
Entries are now open for the 51st edition of IPM Awards. Searching to find and celebrate the incredible work this industry has produced over the last 18 months....
Covid Featured Case Study-One Million Meals from TLC Marketing
In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry’s specialism and...
