Tag: industry news, Institute of Promotional Marketing, IPM
The COGS Awards 2021 is officially open to entries
The COGS Awards are now open for entries! The only program that recognises the champions behind the scenes that make it all happen. Seeking to celebrate and elevate the...
IPM Launch 51st edition of The Awards
Entries are now open for the 51st edition of IPM Awards. Searching to find and celebrate the incredible work this industry has produced over the last 18 months....
Covid Featured Case Study-One Million Meals from TLC Marketing
In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry’s specialism and...
Peanut Butter Brand ManiLife Launches first Voice Commerce Campaign through Amazon’s Alexa
A new campaign for the peanut butter brand ManiLife, using Amazon Alexa’s sales conversion beta is going live today. The innovative campaign offers peanut butter...
The IPM celebrates the promotional industry’s work during the pandemic
As things begin to return to a semblance of normality, the IPM looks back at some of the fantastic work delivered by its members during the pandemic months. The...
The next generation of technology and robots achieving the unimaginable at Goodwood Festival of speed
GottaBe! headed down to Goodwood festival of speed for another year to support Catapult, Small Robot Company and Emotiv on the Future Lab stand (sponsored by bp). Future...
Starling Bank supercharges its brand with InstaVolt partnership
InstaVolt, a leading rapid electric vehicle charger network, has today announced a new partnership with Starling, the leading digital bank which will utilise its rapid...
A Quarter Century of Better British BBQ’ing supported by major grocery brands
National BBQ Week returns in early July to celebrate 25 years of better British BBQ. Sponsored by leading grocery brands, as one of the UK’s top awareness weeks*,...
Welcome to Yorkshire with Jacksons
Bread brand, Jacksons of Yorkshire, is partnering with Welcome to Yorkshire in its biggest ever promotional marketing campaign created by Cat Among The Pigeons. The...
Voice Tech and Alexa – Past, Present and Future By Maria Noel Reyes At VozLab
Time flies when you’re having fun, and I have had fun with Alexa. For six years to be specific, that’s how young she is. She is engaging and everyone in the family...
