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cr worldwide

Achieving behavioural change in your sales channel with incentivised learning

Juliet Caswell, Product and Proposition Director at CR Worldwide, details the importance of incentivised learning to help create brand ambassadors out of staff. When...

The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa of experiential marketing agency Sense.

Why the marketing gender pay gap could soon become a skills gap

The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa of experiential marketing agency Sense. As...

Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which aims to help companies transform their approach to the customer experience.

Ex-Blackjack MD Sally Alington launches ‘service delivery’ consultancy Ethos Farm

Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which...

Inflexion Private Equity has announced that funds managed by Inflexion have completed the buyout of Virgin Experience Days, the UK’s leading experiences business.

Inflexion Enterprise Fund completes buyout of Virgin Experience Days

Inflexion Private Equity has announced that funds managed by Inflexion have completed the buyout of Virgin Experience Days, the UK’s leading experiences business....

How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards.

Getting the most from your incentive program

How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards. Employee incentives are a great way to drive the performance...

Chinese beer brand Tsingtao is sponsoring Ping Pong Fight Club, an inter-company ping pong tournament, and has launched a campaign to engage businesses across the UK encouraging employees to roll their sleeves up and rise to the challenge this summer.

Tsingtao sponsors ‘Ping Pong Fight Club’

Chinese beer brand Tsingtao is sponsoring Ping Pong Fight Club, an inter-company ping pong tournament, and has launched a campaign to engage businesses across the UK...

Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive Marketing Association Europe.

IMA Europe names Ovation Incentives CEO new President

Jonathan Grey, Founder and CEO of Ovation Incentives, the technology-led global rewards and recognition specialist, has been named as the new President of the Incentive...

The entry deadline for the Institute of Promotional Marketing Awards 2017 is February 28th 2017 – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.

IPM Awards entry closes in three weeks

The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to...

The entry deadline for the Institute of Promotional Marketing Awards 2017 is February 28th 2017 – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.

IPM Awards 2017 deadline just six weeks’ away!

The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their...

Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional activities.

Price vs. promotion: how to add value and keep credibility

Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...