Tag: alcohol, apps, AR, augmented reality, content marketing, digital, image recognition, international, Lindeman's, marketing to men, marketing to millennials, mobile, neck collar, on-pack, on-pack promotion, scanning, shopper, shopper marketing, Treasury Wine Estates, TWE, wine
Treasury Wine Estates launches AR app for Gentleman’s Collection wines
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...
belVita offers chance to win 1,000 NutriBullets
The UK’s biggest selling healthy biscuit brand, belVita, is launching a new on-pack promotion offering consumers the chance to win one of over 1,000...
McCain launches ‘Dare to Do It’ free ticket on-pack offer
McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain. The activities on offer include tree top...
Pringles pops UGC onto digital posters to push “Take a Bite and Win a Flight”
Snack brand Pringles has launched a nationwide Digital Out-Of-Home (DOOH) campaign to encourage participation in its Easter on-pack promotion, “Take a Bite and...
Trebor relaunches ‘Get Minted’ retailer and shopper promotion
Trebor is rerunning its Get Minted promotion for a second year. The convenience channel exclusive promotion will run from April 1st until June 17th 2018 with the aim of...
Carlsberg launches Live Nation ticket competition
Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...
Kettle Chips ‘upgrade lunch’ promotion offers Hollywood trip prize
Kettle Chips has launched an ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges offering consumers the chance to win the lunch...
Oreo runs biscuit dispensing bus stop to push Cookie Quest game
Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...
Branston launches Pickle Pioneers to demonstrate versatility
Branston, the UK’s best-selling pickle brand, has launched a new Pickle Pioneers campaign as part of a wider marketing strategy to encourage consumers to use the...
McDonald’s launches Monopoly Wiiiin 2018 promotion
McDonald’s launches McDonald’s Monopoly Wiiiin, the latest version of its annual Monopoly promotion, on March 21st 2018. The promotion ends May 1st 2018. This is the...
