Tag: food, industry, industry news, Institute of Promotional Marketing, IPM, on-pack, on-pack promotion, retail
Welcome to Yorkshire with Jacksons
Bread brand, Jacksons of Yorkshire, is partnering with Welcome to Yorkshire in its biggest ever promotional marketing campaign created by Cat Among The Pigeons. The...
Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion
Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...
The Grant’s Whisky ‘Triple Chance’ on-pack promotion is back again for 2021… but this time even bigger!
With everyone desperate for live sport experiences this summer, and with the Euros and Olympics (hopefully) on the horizon, we’re celebrating sport coming home with...
Wall’s Pastry Selects Ten Feet Tall For SportsAid On-Pack Promotion
Ten Feet Tall, the ‘impact marketing’ agency, has been chosen by Wall’s Pastry, the UK’s leading sausage roll brand, to create, design and deliver an...
Win with Jack is Back! Launching Year 3
Win with Jack is back! For a third year running, Haygarth are proud to share the launch of their integrated shopper campaign in partnership with Jack Daniel’s....
Trebor Brings Back Iconic “Minty Bit Stronger” Jingle To Mark 100th Anniversary
LONDON, 15th April 2021 – Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign...
ON PACK PROMOTIONS: CASH IS KING AGAIN… FOR NOW
2020 was a challenging year for us all and saw many brands having to make huge changes to adjust to the difficult climate, none more so than FMCG brands who have had to...
When Is Sales Promotion Not Sales Promotion?
As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...
BRAND CULTURE POWER UP ENERGIZER’S CHRISTMAS CAMPAIGN
Brand Culture, specialists in entertainment and lifestyle partnerships and promotions, have powered up their client Energizer’s 2020 Christmas promotional campaign. ...
Brand loyalty requires emotion. Will COVID rob us of this for good?
The current climate has undoubtedly forced us all to make changes not only in the way we work but in the manner of the work that we do. From experiences to brand loyalty...
