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fosters

Foster’s Friday campaign looks to kick off the weekends with the return of Brad and Dan

Australian-born lager Foster’s – one of the most loved beer brands in the UK – is looking to put the fun back into Friday with a major on-trade campaign...

week 19

Blue Chip gives Cushelle consumers the chance to bring Kenny the Koala home

Manchester marketing agency, Blue Chip, have developed a soft and cuddly on-pack promotion for Essity-owned Cushelle toilet tissue. Consumers have the chance to bring...

robinson

Robinsons launches refreshing on-pack promotion ahead of Wimbledon

Britvic is helping retailers drive sales this summer with a new on-pack promotion across its Robinsons Refresh’d range. With promotional packs rolling out now until...

savse

Savsé kicks off new ‘Love Me or I’m Free’ On-Pack Promotion

To tie in with its recent brand repositioning and packaging release, Savsé, the UK’s fastest growing cold pressed and HPP smoothie brand, will be running its first...

ingenuity opinion piece

On-Pack promotions – Make it Grrrrrreat!

Chris Wilson, Head of Brand Partnerships at Ingenuity London, shares why on-pack promotions are still relevant in today’s marketing mix and the types of on-pack...

Mcdonalds peely peely

McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the...

mini rolls

Cadbury Mini Rolls launches Premier League on-pack activation

Premier Foods, manufacturers of Cadbury Mini Rolls have launched an on-pack promotion to leverage Cadbury’s sponsorship of the Premier League. The campaign gives...

week 5 2019

Plenty launches on-pack activation for guaranteed rewards

Plenty is launching a new on-pack campaign nationwide, offering millions of guaranteed rewards such as a free 3 month Kids Pass, discounts on recipes boxes from Hello...

Quaker oats

Quaker Oats offers consumers the chance to win a Nuffield Health package

Quaker Oats is has announced a new on-pack campaign in partnership with Nuffield Health which aims to support retailers in driving post-Christmas sales of cereals as...

oreo

OREO partners with Snapchat for its biggest European on-pack activity

OREO has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will...