Tag: food, on-pack, on-pack promotion, shopper, shopper marketing, sports, sports sponsorship
Cadbury ice cream launches Premier League on-pack activation
To tie in with the Cadbury sponsorship of the Premier League, creators of the Cadbury ice cream, Froneri, has launched an offer across new limited-edition packs of...
Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes
Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small....
Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw
Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola...
Pack-a-Punch
We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...
Cadbury partners Royal British Legion for WW1 Dairy Milk Remembrance Bar
Cadbury is marking the centenary of the end of the First World War, which takes place on November 11th 2018, by releasing a limited edition Cadbury Dairy Milk...
Baxters announces ‘souperb’ Macmillan fundraiser
Baxters Food Group will be donating a proportion of sales from its Favourites soups to its charity partner Macmillan Cancer Support, marking the food brand’s 150th...
TLC Marketing appoints Emma Lloyd to UK board to boost comms strategy
TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings. Emma,...
TENA Extra gives customers the chance to win restaurant gift cards, spa treatments and more
Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with...
Mr Kipling unveils life-sized BFG statue made of cakes
At the end of July, food artist, Michelle Wibowo, unveiled one of Roald Dahl’s most beloved characters; The BFG, made entirely from Mr Kipling cakes. The sculpture was...
The golden rule of successful promotions: know your customer
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...