Soho Salon Takeover by N2O with Secret Consumer Experience in Partnership with Mystery Global Haircare Brand


Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the Capital into an immersive space for consumers to experience a secret product line.

Consumers can book free appointments with expert hair stylists without knowing the brand behind their finished look. The four-step process includes shampoo, conditioner, serum, and oil before finishing with a blow-dry and style of choice. They’ll then be invited to head down the salon’s stairs to the reveal tunnel to discover the brand behind their ultra glossy salon look! Goody bags of all products used will be given away to all who have a treatment at Salon X.

Clare James, Chief Operating Officer at N2O, said: “What an exciting campaign to be a part of! Usually, an experience is about immersing yourself in the brand from the get-go, but this time, we’re keeping it a secret right until the last moment, with a big reveal at the end.”

Free appointments – which are available from 10.30am Tuesday 16th April to 7pm Sunday 21st April – can be booked at here