The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.
Richard Pink, the IPM’s Head of Awards, Judging & Entries, says: “It’s time for brands and agencies to submit their Awards entries and help us celebrate the amazing talent, the hard work and the promotional successes of 2016! As the industry body for promotional marketing, the IPM is here to proudly showcase and champion your work over the past year, and ensure you and your peers receive the industry-wide recognition you deserve.”
The IPM has just run an online Masterclass on crafting the perfect IPM Awards entry, hosted by Richard Pink, which attracted nearly 100 attendees from agency, service companies and brands.
One issue which the Masterclass highlighted was a concern over results from campaigns which started in 2016 but which continued on into 2017 and either finished close to the February 28th entry deadline, or which will still be running after that.
Pink says: “Obviously, we’d ideally like to see full results, but we realise that, particularly with campaigns which are still live in January and February, that isn’t always going to be possible. In cases like that, we’re encouraging people to enter and explain clearly why they can’t provide absolute results. The judges will understand.”
Further information and advice on this topic is available on Richard Pink’s LinkedIn page.
The IPM also has its own YouTube channel, which features videos from a number of this year’s judges providing their Top Tips on how to create the best possible award entry.
Marketing campaigns which ran anywhere in the world are eligible for entry to the IPM Awards 2017, so long as they included a promotional element and they were created and run either by an agency based in the UK or on behalf of a brand based in the UK.
Brands and agencies do not have to be members of the IPM to enter, although IPM members get discounts on their entry fees.
The trophies will be presented at the IPM Awards 2017 Gala Dinner on June 7th 2017 at the London Hilton on Park Lane.